Senior Sales Executive

Posted 8 Days Ago
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Shah Alam, Petaling, Selangor, MYS
In-Office
Senior level
Automotive • Chemical • Industrial • Manufacturing
The Role
Lead sales strategy and key account management for ASEAN; drive market expansion, coordinate major customer projects, analyze market needs, resolve product quality issues, and collaborate cross-functionally to meet delivery and quality targets while ensuring customer satisfaction and retention.
Summary Generated by Built In
Company Description

Beckers is the number one supplier of coil coatings and a leading supplier of industrial paints worldwide. The company is a true pioneer in providing unique, high-performance coating solutions that improve customer competitiveness while protecting people and planet. With expertise based on its 150-year history, Beckers today is a global company with 1,800 employees in 23 locations in 17 countries, providing products and custom-made solutions to customers in 60 countries around the world. Beckers is owned by Lindéngruppen, a Swedish family business with a focus on the long-term development of industrial companies. Beckers’ corporate headquarters are in Berlin, Germany.

Job Description

  • Support and implement comprehensive sales strategies and action plans for the ASEAN region to drive sustainable growth and market expansion.
  • Support customer relationship management and provide strategic sales guidance to key accounts, ensuring exceptional customer satisfaction and retention.
  • Oversee coordination of major customer projects in alignment with company strategy and organisational direction.
  • Analyse customer needs, market trends and competitive landscape to identify opportunities and provide strategic input for new product development initiatives.
  • Establish and maintain robust account management processes and customised customer action plans to maximise revenue potential.
  • Lead cross-functional collaboration with internal teams to ensure customer requirements, delivery timelines and quality standards are consistently met and exceeded.
  • Manage customer product complaints and quality issues, ensuring swift resolution in accordance with company procedures and maintaining customer confidence.

 

Qualifications

  • Bachelor's Degree or Master's Degree in Business, Engineering, Technical Studies, or a related discipline. Equivalent qualifications or several years of relevant experience in the industrial coatings sector will also be considered.
  • Several years of proven experience in B2B sales and key account management, preferably within the coatings industry.
  • Proficient in English, both written and spoken. Proficiency in additional languages would be an advantage

Additional Information

  • Excellent interpersonal, verbal communication, and stakeholder management skills with the ability to build effective relationships across all organisational levels.
  • Able to work independently and perform effectively under pressure, managing competing priorities and tight deadlines with confidence.
  • Willingness to travel frequently (approximately 60% of working time) within the ASEAN region.

Skills Required

  • Bachelor's or Master's degree in Business, Engineering, Technical Studies, or related discipline (or equivalent experience)
  • Several years proven experience in B2B sales and key account management
  • Experience in the coatings or industrial paints industry
  • Proficient in English, written and spoken
  • Proficiency in additional languages
  • Willingness to travel frequently (~60% within ASEAN)
  • Excellent interpersonal, verbal communication, and stakeholder management skills
  • Ability to work independently and manage competing priorities under pressure
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The Company
HQ: Berlin
1,800 Employees
Year Founded: 1865

What We Do

Beckers is a leading global supplier of coil coatings and industrial paints, known for pioneering unique, high-performance coating solutions that enhance customer competitiveness while protecting people and the planet.

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