The Role
Drive revenue by combining technical expertise and strategic sales: qualify opportunities, deliver technical proposals and ROI analysis, design customized manufacturing solutions, perform on-site assessments, support contract negotiations, manage key accounts, and collaborate with engineering, operations, and marketing to ensure successful implementation and customer satisfaction. Travel 30–50% for customer engagements.
Summary Generated by Built In
Butcher Power Products (BPP) designs and manufactures mission‑critical and industrial power solutions for essential infrastructure nationwide. Headquartered in Sacramento, CA, our teams collaborate closely across engineering, manufacturing, and operations to build reliable, high‑quality systems and take pride in delivering work that truly matters.
Position Overview:
The Senior Sales Engineer plays a critical role in driving revenue growth within the manufacturing sector by combining advanced technical expertise with strategic sales skills. This role partners closely with customers to understand their operational needs, recommends customized manufacturing solutions, and supports the full sales cycle from discovery to implementation. The Senior Sales Engineer acts as a subject matter expert, bridging engineering, production, and commercial teams to deliver value‑driven outcomes.
Key Responsibilities:
Sales & Business Development:
- Identify, qualify, and pursue new business opportunities within target manufacturing markets.
- Develop and deliver compelling technical sales presentations, proposals, and ROI analyses.
- Lead solution development efforts by assessing customer needs and recommending appropriate manufacturing systems, equipment, or services.
- Manage key accounts and maintain long-term strategic customer relationships.
- Support contract negotiations by providing technical insights, feasibility validation, and cost justification.
Technical Expertise:
- Serve as the technical authority for manufacturing solutions, machinery, automation systems, or industrial products offered by the company.
- Conduct on-site assessments to evaluate customer processes, equipment, and production challenges.
- Collaborate with engineering and production teams to design customized solutions and ensure technical accuracy in proposals.
- Provide pre‑sales and post‑sales technical support, including system demonstrations, troubleshooting, and product training.
Cross-Functional Collaboration:
- Work closely with product management, R&D, and engineering to communicate customer feedback and influence product development.
- Partner with operations to ensure successful project delivery, installation, and integration.
- Support marketing with technical content for product materials, trade shows, and customer events.
Market & Industry Insight:
- Monitor industry trends, competitor technologies, and emerging manufacturing innovations.
- Analyze market data to provide forecasting and input for strategic planning.
- Participate in industry events, conferences, and customer workshops to strengthen company visibility.
Required Qualifications:
- Bachelor’s degree in Mechanical Engineering, Industrial Engineering, Manufacturing Engineering, or related technical field.
- 5–10+ years of technical sales or applications engineering experience in a manufacturing or industrial environment.
- Strong knowledge of manufacturing processes such as machining, fabrication, automation, assembly, robotics, or industrial equipment.
- Proven ability to translate complex technical concepts into clear business value.
- Excellent communication, presentation, and relationship building skills.
- Proficiency with CAD, CRM systems, and Microsoft 365.
- Willingness to travel to customer sites (30–50% depending on territory).
Preferred Qualifications:
- Experience selling capital equipment, automation systems, or engineered to order solutions.
- Previous roles in manufacturing engineering, process engineering, or technical applications support.
- Experience with lean manufacturing, Six Sigma, or continuous improvement principles.
- Advanced understanding of cost estimating, ROI modeling, and solution configuration.
Core Competencies:
- Technical Problem Solving
- Strategic Sales & Negotiation
- Customer-Centric Communication
- Project Management
- Business Acumen
- Cross-Functional Leadership
The base pay range for this role is $165,000 – $185,000 per year.
Equal Opportunity Employer
Butcher Power Products is an equal opportunity employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic.
If you require a reasonable accommodation during the application or interview process, please let us know.
Compensation ranges are provided in accordance with applicable state and local pay transparency laws.
Skills Required
- Bachelor's degree in Mechanical, Industrial, Manufacturing Engineering, or related technical field.
- 5-10+ years of technical sales or applications engineering experience in a manufacturing or industrial environment.
- Strong knowledge of manufacturing processes such as machining, fabrication, automation, assembly, robotics, or industrial equipment.
- Proven ability to translate complex technical concepts into clear business value.
- Excellent communication, presentation, and relationship building skills.
- Proficiency with CAD, CRM systems, and Microsoft 365.
- Willingness to travel to customer sites (30-50% depending on territory).
- Experience selling capital equipment, automation systems, or engineered-to-order solutions.
- Previous roles in manufacturing engineering, process engineering, or technical applications support.
- Experience with lean manufacturing, Six Sigma, or continuous improvement principles.
- Advanced understanding of cost estimating, ROI modeling, and solution configuration.
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
Butcher Power Products (BPP) designs and manufactures mission-critical low-voltage electrical distribution equipment — UL891 switchboards, UL67 panelboards, integrated power centers and solar-ready switchboards. Based in the Sacramento/Rancho Cordova area, BPP focuses on fast lead times, custom engineering and in-house manufacturing to supply data centers, hospitals and industrial customers with reliable power distribution solutions.
