Senior Sales Development Representative

Posted Yesterday
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Burlington, MA, USA
Hybrid
85K-105K Annually
Senior level
Healthtech • Insurance
The Role
Drive outbound prospecting and pipeline growth through cold calling, personalized multi-touch outreach, account research, qualification, and discovery-call booking. Engage HSE, Procurement, and Operations stakeholders, maintain accurate Salesforce records, tailor messaging to target personas, and collaborate with Marketing and Sales on campaigns and process improvements. The role requires quota-carrying B2B SaaS sales experience and effective use of modern sales engagement and AI prospecting tools.
Summary Generated by Built In
At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.
We are seeking a Senior Sales Development Representative to play a pivotal role in building and accelerating Veriforce's pipeline growth. This is a high-impact individual contributor role for an experienced outbound professional who thrives on creating opportunities, engaging prospects, and driving meaningful sales conversations. 
 
You'll own the front end of the sales process, identifying and engaging target accounts, building relationships with stakeholders across HSE, Procurement, and Operations, and creating qualified opportunities for the Sales team. This is an opportunity to sell solutions that help organizations operating in high-hazard industries improve contractor management, safety, and compliance outcomes. 

What that means day-to-day:
  • Drive proactive outbound prospecting through confident cold calling and highly personalized multi-touch outreach. 
  • Research, segment, prioritize, and develop target accounts and territories. 
  • Engage HSE, Procurement, and Operations stakeholders, qualify interest, and book discovery calls.
  • Identify ideal customer profiles and personas and use relevant signals to tailor messaging. 
  • Maintain clean, accurate, and current records in Salesforce and ensure consistent follow-up.
  • Consistently deliver well-qualified, well-documented discovery calls to the Sales team. 
  • Comfortably use AI tools to enhance prospecting and outreach. 
  • Collaborate with Marketing and Sales on campaigns, events, account follow-up, and pipeline-building activities. 
  • Contribute practical ideas that improve team messaging, outreach cadences, call approaches, and processes. 

What you’ll need to be successful:
  • Proven quota-carrying SDR, BDR, or closely related sales experience, with clear evidence of personal attainment and results.
  • B2B SaaS sales experience. 
  • Demonstrated outbound experience, including cold calling, territory prioritization, multi-touch outreach, and qualification.
  • Experience with a modern sales engagement and prospecting stack (e.g., Salesforce, Salesloft, Sales Navigator, ZoomInfo, or equivalents), including AI-assisted prospecting tools. 
  • Ability to work independently, create a productive daily structure, protect prospecting time, and follow through. 
  • Clear and concise communication, credible customer engagement, and the ability to personalize outreach for different personas. 
  • Self-motivation, persistence, accountability, discipline, curiosity, and a healthy competitive drive. 
  • Coach-ability and the ability to apply feedback to improve performance. 
  • Preferred experience selling into regulated, industrial, energy, utility, construction, safety, or compliance environments.

What you’ll get in return:
Here are just a few of the great reasons to join our team!
  • Work with a global team! We have colleagues and customers across North America and around the world.
  • Veriforce is a great place to work! Our leaders and team members consistently cite our culture as one of the top reasons it’s a great place to build a career.
  • Veriforce provides 
    • 100% employer-paid medical and dental insurance for employees
    • Monthly contributions to Health Savings Accounts
    • A 401(k) match that is immediately fully vested
    • Outstanding time off benefits
    • Paid time off for volunteer activities
    • Remote work opportunities 

Embracing AI at Veriforce 
As part of our commitment to innovation and continuous improvement, we're actively embedding AI tools and ways of working across the business. We encourage all employees to explore how AI can enhance productivity, improve decision-making, streamline processes, and create value for our customers. 
 
The effective adoption and use of AI will form part of role expectations and will be considered as part of regular objective reviews and performance conversations. We're looking for individuals who are curious, adaptable, and excited about leveraging technology to work smarter and drive better outcomes. 
All job offers will be contingent on the successful completion of a background check.

About
Equal Employment Opportunity   We are an equal opportunity workplace. All candidates will be afforded equal opportunity through the recruiting process. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, disability, gender identity and/or expression. We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their authentic selves to work.   If you are contacted for an interview and require accommodation/adjustments during the interviewing process, please let us know.

Skills Required

  • Proven quota-carrying SDR, BDR, or closely related sales experience with evidence of personal attainment and results.
  • B2B SaaS sales experience.
  • Outbound sales experience, including cold calling, territory prioritization, multi-touch outreach, and qualification.
  • Experience using modern sales engagement and prospecting tools such as Salesforce, Salesloft, Sales Navigator, ZoomInfo, or equivalents.
  • Experience using AI-assisted prospecting tools.
  • Ability to work independently, structure daily activities, protect prospecting time, and follow through.
  • Clear and concise communication and ability to personalize outreach for different personas.
  • Self-motivation, persistence, accountability, discipline, curiosity, and competitive drive.
  • Coachability and ability to apply feedback to improve performance.
  • Experience selling into regulated, industrial, energy, utility, construction, safety, or compliance environments.
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The Company
HQ: Cardiff
617 Employees

What We Do

We help create better workplaces, and help to keep people safe, reduce risks and simplify processes through our expert teams and technology. Since 1979, we’ve been providing our clients with market-leading compliance and risk management solutions. We have expanded over the years to include certification, accreditation, HR and health and safety consultancy for SMEs, and training expertise, resulting in the Alcumus business that exists today. By building great relationships with our customers, we understand their needs and provide a range of technology solutions, advice and support that helps to identify and minimise risks, navigate compliance and create better workplaces to keep people safe. Our solutions go beyond simple box ticking exercises, where we constantly look for new and innovative ways to support and enhance our clients’ businesses and make it easier for them to keep their workforce safe by embracing new and evolving technology. Our team includes over 1,000 employees across our UK, North American, American and APAC offices. We take great pride in being an inclusive organisation by respecting and appreciating each individual, regardless of age, gender, ethnicity, religion, disability, sexual orientation, education, or nationality, creating a safe, positive, and nurturing environment. Whether you’re a contractor, SME or multi-national enterprise, we’re here to help create safe and effective workplaces.

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