Senior Research Manager

Posted Yesterday
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Hiring Remotely in Pennsylvania, USA
Remote
90K-115K Annually
Senior level
AdTech • Marketing Tech • Software
The Role
Oversee B2B market research programs from questionnaire design through analysis, reporting, and client presentation. Manage client relationships, develop quantitative and qualitative insights, apply statistical methods such as MaxDiff, regression, and conjoint, and communicate actionable recommendations. The role also includes project management, analyst training and delegation, proposal writing, pitching, and marketing content creation.
Summary Generated by Built In

Job Description:

B2B International is the largest b2b-focused research agency. Our Client portfolio spans over 850 well-known brands, including half of the world’s largest 100 organizations. As a Merkle company in the dentsu network, we are the leading b2b powerhouse that helps b2b brands grow.


We are seeking a Senior Research Manager to oversee research programs from start to finish, including questionnaire design, analysis and reporting. Reporting to one of our Senior Research Directors, you will assist with account management for some of the most recognized b2b companies, including opportunities to inform how they go to market through the power of insights.


The role can be fully remote or can be a hybrid role (2 days+ in-office) if you are located near one of our offices in New York, Chicago, Detroit or Los Angeles.

Key Duties and Responsibilities:


  • Act as a co-lead for key client accounts, working with Research Directors to maintain and strengthen client relationships 
  • Analysis and report development of both quantitative data and qualitative insights, and the ability to develop solid conclusions with minimal oversight
  • Creative skills for communicating a research story in a visually appealing way
  • Assist / co-present research findings and recommendations to clients
  • Understanding of statistics such as MaxDiff, regression and conjoint
  • Design screeners, discussion guides and questionnaires
  • Strong communication and project management with team members, clients and vendors
  • Oversee and train research analysts, the ability to delegate where appropriate
  • Assist with / take on new inquiries, proposal writing and pitching
  • Support on marketing (ideation, content creation, blog articles, white papers, etc.)

Knowledge and Skills:


  • Experience across the full-research lifecycle: 5-8 years’ experience managing a range of market research projects from commissioning through to the delivery of the final presentation (e.g., questionnaire design, structuring research reports, writing conclusions, and presenting key findings).
  • B2B market research experience: experience conducting research on behalf of b2b brands.
  • Research skills: Involvement in a range of qualitative and quantitative research studies such as segmentation, brand tracking, customer experience, product development, persona profiling, buyer / customer journey mapping, ideation, etc.
  • Technical Proficiency: Strong capabilities with research software and analytical tools, such as SPSS / Q, Tableau, R, etc., or/and advanced Excel skills. 
  • Analytical mindset: An ability to interpret data, translating raw data into clear conclusions and actionable recommendations
  • Statistical knowledge: An understanding of common statistics used in market research, e.g. conjoint, MaxDiff, regression, etc., including knowledge of where to apply them and how to interpret the findings.
  • Client management expertise: Proven ability to build and maintain relationships with clients
  • Project management skills: The ability to prioritize tasks, manage timelines and ensure the execution of multiple projects simultaneously.
  • Exceptional communicator: Strong communication and presentation skills, with the ability to articulate findings in a compelling and engaging manner.

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

 

The annual salary range for this position is $90,000 - $115,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

 

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.


Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

 

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

USA - Remote - Pennsylvania

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. 

  

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to [email protected] by clicking on the link to let us  know the nature of your accommodation request and your contact information. We are here to support you.  

Skills Required

  • 5–8 years of experience managing market research projects across the full research lifecycle
  • B2B market research experience
  • Experience with qualitative and quantitative research studies, including segmentation, brand tracking, customer experience, product development, and buyer journey mapping
  • Proficiency with research software and analytical tools such as SPSS, Q, Tableau, R, or advanced Excel
  • Ability to interpret data and translate findings into clear conclusions and actionable recommendations
  • Understanding of market research statistics, including conjoint, MaxDiff, and regression
  • Client relationship management experience
  • Project management skills, including prioritization and managing multiple timelines
  • Strong communication, presentation, and research storytelling skills
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The Company
HQ: London
6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

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