We’re reinventing the market research industry. Let’s reinvent it together.
At Numerator, we believe tomorrow’s success starts with today’s market intelligence. We empower the world’s leading brands and retailers with unmatched insights into consumer behavior and the influencers that drive it.
Role Title: Senior Research Executive, FMCG
Location: Nairobi, Kenya
Worldpanel by Numerator provides consumer data representing nearly 6 billion consumers in 65 countries, offering brands a multi-dimensional view of how people think, how they shop, and how they consume, so they can set bold strategies and drive sustainable business impact.
About the Role
If you're looking for a unique and exciting growth opportunity in the marketing research and consulting space, then look no further!
Worldpanel by Numerator is looking for a confident and passionate experienced executive to work on a portfolio of clients within the FMCG sector in Kenya.
He/she will be responsible for driving high-impact strategic client delivery powered by consumer and shopper panel data purchase measurement, translating real consumer behaviour into clear, actionable growth strategies for FMCG clients in Kenya .
Role Overview
- Build and maintain client relations and act as trusted partner for clients- be the main contact and lead on FMCG client/s
- Deliver high-quality, insight-led analyses and recommendations based on consumer and shopper panel data.
- Strong analytical skills, comfortable with disparate sets of quantitative data and ability to draw accurate causal linkages.
· Strong capability in consumer panel research, including translating longitudinal behaviour into growth strategy
- Ability to demonstrate a good knowledge of the FMCG sector and make relevant recommendations to the client.
- Demonstrates a sound knowledge of consumer behaviour, the FMCG sector, market trends in Kenya and make relevant recommendations to clients
- Support clients in driving business growth and achieving positive outcomes through the effective utilization of consumer panel data.
- Manage your workload, establish priorities, and proactively find solutions to meet client demands.
- Deliver presentations that meet client objectives, highlighting relevant patterns and implications, and offering actionable recommendations based on shopper data and insights.
Role Requirements & Capabilities
• Atleast 6 years’ proven experience in consumer research and shopper insights preferably in a reputable market research organization.
• The ability to interpret and communicate complex consumer datasets and translate findings into practical business recommendations.
• Strong verbal and visual presentation skills, with the ability to confidently articulate insightful and impactful presentations.
• Curious nature, possessing strong analytical skills and a true enthusiasm for understanding consumer behavior.
• Optimistic attitude, willing to get involved and contribute to the team's goals and objectives.
• Highly collaborative and adaptable, able to work effectively in diverse cultural and technical environments.
• Outstanding communication and interpersonal skills, enabling you to connect with partners acrossThere is strength in numbers - We are the Numerati
Numerator is 5,800 employees strong. We have the confidence to be real and embrace what makes each Numerati unique. Our diverse experiences, ideas and backgrounds fuel our innovation.
Being part of the Numerati means that we’ll take care of you! From our Recharge Days, maximum flexibility policy, wellness resources for employees and their families, development opportunities and much more — we’re always finding ways to better support, celebrate and accelerate our team.
Skills Required
- At least 6 years of proven experience in consumer research and shopper insights
- Experience in a reputable market research organization
- Ability to interpret and communicate complex consumer datasets
- Ability to translate research findings into practical business recommendations
- Strong verbal and visual presentation skills
- Strong analytical skills and enthusiasm for understanding consumer behavior
- Knowledge of the FMCG sector, consumer behavior, and market trends in Kenya
- Outstanding communication and interpersonal skills
- Ability to collaborate and adapt in diverse cultural and technical environments
Numerator Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Numerator and has not been reviewed or approved by Numerator.
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Leave & Time Off Breadth — Time off is described as generous, with PTO, paid holidays, and companywide “Recharge Days” alongside options like paid volunteer time. Mentions of flexible or unlimited PTO policies indicate breadth across leave types.
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Healthcare Strength — Healthcare coverage spans medical, dental, and vision, with mental-health support and an EAP also noted. Protection benefits such as disability and life insurance further reinforce coverage strength.
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Wellbeing & Lifestyle Benefits — Work–life balance is emphasized through flexible schedules, remote work programs, and quiet focus time. Wellness-oriented offerings like gym memberships and company-sponsored outings complement this flexibility.
Numerator Insights
What We Do
Numerator is a data and tech company bringing speed and scale to market research. Headquartered in Chicago, IL, Numerator has more than 2,400 employees worldwide. The company blends proprietary data with advanced technology to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.
