Senior Research Associate

Posted 4 Days Ago
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Mumbai, Maharashtra, IND
Hybrid
Senior level
Big Data • Information Technology
The world's leading consumer intelligence company.​
The Role
Execute Line & Price marketing research studies: compile, analyze, and interpret data; support client reports and presentations; manage project execution, quality checks, and mentor juniors.
Summary Generated by Built In
Job Description

As a Senior Research Associate, Line & Price, you will help develop the NielsenIQ Innovation Practice business by executing marketing research studies for our clients.  You will be responsible for compiling, analyzing and interpreting marketing research data, helping CS write client reports, and constructing client presentations with a high degree of independence.  You will support the Line & Price team in driving revenue by delivering excellent project work that will result in repeated business with our clients.   

While we seek candidates with proven analytical skills, we provide extensive training to give our Associates the subject matter expertise to function effectively in our business. This includes training regarding choice-based research methods, designing and analyzing market research, and delivering high impact consultative presentations to our clients. 

Responsibilities 

  • Project Execution & Management (85%) 
  • Ownership of internal project execution (Finalization of inputs through deliverables) 
  • Support CS teams in executing project tasks including data handling, charting, and report creation 
  • Ensure proper documentation, organization, and quality checks of outputs 
  • Knows L&P study processes and initiates steps without prompting 
  • Independently and correctly utilizes BASES L&P Tools 
  • Ensures internal and external deadlines are met 
  • Identifies questions/issues and proactively seeks solutions 
  • Effectively uses resources 
  • Additional Responsibilities (15%) 
  • Methodological Expertise 
  • Develops foundational understanding of the L&P services, methodology, and underlining theories 
  • Develops understanding of Core BASES services 
  • Develops familiarity with NIQ assets 
  • Team Collaboration and Leadership 
  • Is a good team player 
  • Support, Coach, Mentor juniors in the team 
  • Effectively leverages support functions 
  • Adopts and efficiently executes the processes in place 

Qualifications & Success Factors 

  • Analytical proficiency 
  • Strong communication skills 
  • Strong time management skills 
  • Self-starter with proactive mindset 
  • Solution-oriented mindset 
  • Proficiency in Microsoft Office Suite 
  • Flexible in either working 11-8PM or 2-11PM shift 
  • Post-Graduate with a specialization in Marketing (6months+ market research experience) 

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Skills Required

  • Post-Graduate with a specialization in Marketing and 6 months+ market research experience
  • Analytical proficiency
  • Strong communication skills
  • Strong time management skills
  • Self-starter with a proactive mindset
  • Solution-oriented mindset
  • Proficiency in Microsoft Office Suite
  • Flexible to work either 11AM-8PM or 2PM-11PM shifts
  • Knowledge of L&P study processes and ability to independently use BASES L&P Tools

NielsenIQ Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NielsenIQ and has not been reviewed or approved by NielsenIQ.

  • Parental & Family Support Public materials highlight paid parental leave in the U.S., with additional paid disability time for birth parents. Parental leave is positioned as a standout element of the package.
  • Leave & Time Off Breadth Unlimited or flexible PTO is referenced alongside paid holidays and sick leave, providing broad time-off options in many roles. Actual use can vary by team norms, but the formal breadth is notable.
  • Flexible Benefits Work-from-home and hybrid arrangements are supported in many roles, with remote-friendly practices described across business lines. Flexibility is frequently positioned as a meaningful advantage.

NielsenIQ Insights

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The Company
HQ: Chicago, IL
40,000 Employees
Year Founded: 1923

What We Do

NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.

Why Work With Us

We empower companies around the world to make bold decisions and transform their business with trusted data, solutions, and insights. Joining NielsenIQ means experiencing countless learning opportunities and gaining numerous pathways for growth.

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