Citi is evolving its current commerce offerings and branching into new avenues of growth by offering merchants access to high value cardmembers across Citi’s digital properties and partner placements. By combining Citi’s scale, trusted customer relationships, and real purchase insights, the business delivers advertising that is relevant to customers and drives measurable, incremental impact for advertisers.
We're building Citi Commerce from the ground up, and we're looking for a programmatic media subject matter expert who knows how to translate client objectives into flawless campaign execution. Someone who is equally comfortable setting a long-term team vision and rolling up their sleeves on technical requirements, and who takes pride in building campaigns that perform, scale, and evolve with the market.
If you've spent your career working in large-scale programmatic media teams and you're ready for the challenge of a lifetime, this is the role.
The Senior Programmatic Media Manager will play a critical role in executing and scaling Citi Commerce operations, reporting directly to the Programmatic Media Group Manager. This individual will own campaign execution excellence, drive process rigor, and help build the operational foundation required to support rapid growth across Citi’s commerce media platform.
This role is ideal for a hands-on operator who thrives in fast-moving environments, brings deep technical ad ops expertise, and is eager to help shape best practices in a build-from-scratch organization.
Responsibilities:
- Execute end-to-end campaign operations, including setup, trafficking, QA, and delivery across multiple channels
- Manage campaign lifecycle from IO to completion, ensuring accuracy, timeliness, and performance alignment
- Monitor campaign pacing, troubleshoot delivery issues, and proactively optimize performance
- Support inventory management across Citi-owned and operated properties, ensuring effective utilization
- Activate and manage audience segments using Citi first-party data and partner platforms
- Partner closely with Sales, Planning, and Product teams to ensure campaigns meet advertiser goals
- Identify, escalate, and resolve operational issues (e.g., discrepancies, under-delivery, tagging errors)
- Contribute to the development and standardization of ad operations processes and workflows
- Evaluate and adopt new tools and technologies to improve campaign execution and scalability
- Deliver clear reporting and insights on campaign performance to internal stakeholders
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 6–10 years of experience in Ad Operations, Programmatic, or Campaign Management within a publisher, ad network, or commerce media environment
- Experience managing campaign launches and executions in an accurate and timely manner
- Experience optimizing campaign delivery and pacing performance
- Experience managing operational playbooks and standardized workflows
- Experience generating campaign reporting outputs and performance insights
- Experience inputting into inventory utilization and yield optimization
Education:
- Bachelor’s/University degree, Master’s degree preferred (Highly preferred Bachelor’s degree in Business, Marketing, or related field)
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Required Skills & Expertise
- Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar ad servers and DSPs)
- Deep expertise in campaign trafficking, including tag setup, pixel implementation, QA, and troubleshooting
- Experience working with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
- Solid understanding of digital media measurement frameworks and KPIs
- Experience executing both onsite (owned & operated) and offsite (programmatic, social) campaigns
- Strong analytical and problem-solving skills, with a proactive approach to issue resolution
- Ability to manage multiple campaigns and priorities in a fast-paced environment
- Effective cross-functional collaboration and communication skills
Why Join Citi Commerce
This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You’ll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution—helping connect media exposure to real purchase behavior at scale.
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Job Family Group: Marketing------------------------------------------------------
Job Family:Advertising, Branding and Media------------------------------------------------------
Time Type:Full time------------------------------------------------------
Primary Location:New York New York United States------------------------------------------------------
Primary Location Full Time Salary Range:$129,840.00 - $194,760.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Most Relevant Skills Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
Anticipated Posting Close Date:Jun 09, 2026------------------------------------------------------
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View Citi’s EEO Policy Statement and the Know Your Rights poster.
Skills Required
- 6-10 years of experience in Ad Operations, Programmatic, or Campaign Management
- Experience managing campaign launches and executions
- Experience optimizing campaign delivery and pacing performance
- Experience managing operational playbooks and workflows
- Experience generating campaign reporting outputs
- Strong hands-on experience with ad tech platforms
Citi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Citi and has not been reviewed or approved by Citi.
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Healthcare Strength — Benefits coverage is positioned as comprehensive, including health, dental, and vision insurance plus on-site clinics, prescription drug support, and disability coverage. Family-building support such as fertility assistance is described as a notable differentiator within the overall package.
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Retirement Support — Retirement benefits are framed as strong, highlighted by a 401(k) with matching and additional plan options like a Roth 401(k). Financial support is reinforced through discounts and broader financial guidance resources tied to the benefits ecosystem.
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Wellbeing & Lifestyle Benefits — Wellbeing support extends beyond insurance through programs like an Employee Assistance Program, counseling/legal resources, and gym or wellness reimbursement. These offerings increase the perceived total rewards value even when cash compensation sentiment varies by role.
Citi Insights
What We Do
Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities.
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