Senior Program Manager, Marketing Operations

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Folsom, CA
In-Office
eCommerce • Fashion
The Role
About the RoleAs Senior Manager of Marketing Operations & Program Management, you will drive the execution of strategic marketing initiatives, streamline workflows, and facilitate cross-functional alignment to ensure integrated, high-impact campaign delivery. You will be a key connector across marketing, creative, media, and product teams, championing operational rigor, efficiency, and excellence.What You'll Do
  • Lead large, cross-functional marketing programs across various categories, acting as the central point for planning, execution, and issue resolution. This includes seasonal campaigns, go-to-market moments, brand storytelling, and integrated media activations

  • Collaborate closely with marketing partners to ensure smooth integration and execution of strategic initiatives.

  • Focus on managing the upstream pipeline, including milestones and touchpoints related to Product-to-Market (P2M) and Go-to-Market (G2M) strategies.

  • Own and manage the quarterly and monthly marketing planning processes with precision. Align stakeholders around campaign timelines, deliverables, and key performance indicators (KPIs) to ensure coordinated efforts and success.

  • Partner with channel leads (growth, brand, loyalty, etc.) to integrate strategies into unified marketing executions.

  • Establish and optimize workflow processes; identify and implement tools or technologies to support campaign delivery.

  • Guide junior program managers and coordinators, providing coaching and oversight on campaign execution and problem-solving.

  • Support the Director in strategic planning, budgeting processes, and team infrastructure initiatives.

  • Contribute to measurement/reporting of program performance and the evolution of program management best practices.

Who You Are
  • 7+ years of experience in integrated marketing operations, brand/project/program management or similar roles.

  • Skilled in leading complex, multi-stakeholder projects from kickoff to completion

  • Experience in marketing technology platforms (e.g., Airtable, Asana, Workfront,Monday.com).

  • Process-oriented, highly organized, and proactive in problem-solving.

  • Able to communicate clearly and influence senior stakeholders.

  • Proven success managing others and leading through influence.

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The Company
Bristol
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.

Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.

Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.

Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.

We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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