Senior Program Manager, Gen AI - Games

Posted Yesterday
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2 Locations
In-Office or Remote
285K-485K Annually
Senior level
News + Entertainment
The Role
Leads strategic and technical programs for Netflix’s GenAI team and Games organization. Responsibilities include prioritizing engineering work, managing agile workstreams, coordinating cross-functional teams and vendors, driving adoption of AI tools, developing training and communications, analyzing engagement data, defining KPIs and experiments, identifying GenAI opportunities in game development, and planning scalable solutions with responsible AI safeguards.
Summary Generated by Built In

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

We're seeking a strategic and operational program manager for the Netflix GenAI team. This role is twofold: first, help prioritize the GenAI team's own work - identifying opportunities and helping technical team members align on what to build next; and second, drive GenAI adoption across the broader Netflix Games organization. We need a Sr Program Manager who understands the day-to-day challenges, workflows, and business needs of both the GenAI team and the teams it serves, and who can bring together a coherent program with hands-on execution.

Key Responsibilities

Project Prioritization & Management

  • Support product engineering workstreams through detailed milestone planning, running agile development processes, clarifying priorities, tracking sprints and deliverables.

  • Work with technologies across the game organization stack, from game engines, to services, to Agentic systems (Claude Code, Cowork, OpenClaw, custom agents and bots)

  • Drive cross-functional program coordination: partner with engineering, platform, and studio teams to align on prioritization, sequencing, and dependencies, and surface risks before they block delivery.

Drive adoption of GenAI tools and intelligent automation

  • Identify key opportunities where AI can add value to teams, defining the specific customizations, learning materials, program plan to drive adoption.

  • Work across diverse teams in game studios and platforms, to inform and advise on existing initiatives, as well as how new tools will fit within the broader ecosystem.

  • Create and deliver regular training and communications materials to support tool adoption.

  • Produce custom AI skills and tools that can support specific workflows and tasks across functions.

  • Turn complexity into clarity: write the status updates, decision docs, and alignment artifacts that keep teams and leaders on the same page.

Data Driven Decision Making

  • Dive into team and product engagement data - usage metrics, adoption funnels, survey results - to run analyses, surface trends, and formulate recommendations. 

  • Define the KPIs and success metrics for GenAI program, design and run lightweight experiments (A/B tests, cohort comparisons) to evaluate program success.

Define new opportunities for GenAI in game development process

  • Through stakeholder interviews, technical deep-dive workshops, engaging across specialists, identify tangible opportunities for GenAI to accelerate game development, supporting teams in their work.

  • Derive insights from user research and quantitative data to create product roadmaps, which identify the highest return investments, distinguish hype from value.

  • Maintain awareness of the fast-moving GenAI landscape - new models, capabilities, and industry use cases - and work across the company to translate relevant developments into concrete solutions for the business.

  • Engage and manage external vendors, shaping project proposals and overseeing project deliverables.

  • Collaborate with our engineering and platform teams to define and plan for robust solutions and scale core capabilities: model inference, data pipelines, responsible AI compliance, safety guardrails, and graceful degradation at scale.

Qualifications
  • 12+ years of experience in program management and/or product management, focused on technology portfolios.

  • 5+ years of experience in the games industry.

  • Product management experience, identifying user needs, defining product strategy & roadmaps, running development workstreams.

  • Experience in games industry partner engagements or business development, defining projects, SOWs, deliverables, and overseeing project deliveries.

  • Experience managing technical vendor engagements - defining scope of work, staffing plans, and deliverables, and tracking vendor performance against SOW terms."

  • Experience & deep understanding of games business operations & data needs, defining content for decision making, greenlight, gate review processes.

  • Strong hands-on experience working with AI technologies such as Claude Cowork, ChatGPT, M365 Copilot. Ability to develop custom skills, tutorials, communication materials including written, interactive, video.

  • Proven ability to design and implement tool adoption frameworks, methodologies, and toolkits from the ground up — not just apply pre-built approaches.

  • Comfort translating ambiguous technical goals into structured project plans with clear milestones, owners, and dependencies.

  • Experience convening & facilitating employee communities, to drive new initiatives and employee engagement.

  • Experience in executive and employee presentations, storytelling and communications — able to distill complex changes into clear, compelling narratives.

  • Expertise in developing and executing multi-channel communication plans and stakeholder engagement strategies for global, cross-functional audiences.

  • Demonstrated ability to manage change at a portfolio level — balancing multiple concurrent programs and proactively identifying change saturation risks.

  • Exceptional facilitation skills; experience designing and leading workshops, readiness assessments, and cross-functional alignment sessions.

Preferred
  • Experience with GenAI tools and intelligent automation platforms (e.g., Google Gemini, Claude, ChatGPT, Zapier) and a track record of driving adoption of these technologies in a business context.

  • A track record building alignment and driving decisions across a broad stakeholder map, internal and external, without relying on formal authority.

  • Experience with experimentation or analytics tooling (e.g., dbt, Looker, Tableau, Kragle) and a track record of using data to shape product or program decisions.


Generally, our compensation structure consists solely of an annual salary; we do not have bonuses. You choose each year how much of your compensation you want in salary versus stock options. To determine your personal top of market compensation, we rely on market indicators and consider your specific job family, background, skills, and experience to determine your compensation in the market range. The range for this role is $285,000.00 - $485,000.00. This compensation range will vary based on location.

Netflix provides comprehensive benefits including Health Plans, Mental Health support, a 401(k) Retirement Plan with employer match, Stock Option Program, Disability Programs, Health Savings and Flexible Spending Accounts, Family-forming benefits, and Life and Serious Injury Benefits. We also offer paid leave of absence programs. Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off. Full-time salaried employees are immediately entitled to flexible time off. See more details about our Benefits here.

Netflix is a unique culture and environment. Learn more here.

Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.

Job is open for no less than 7 days and will be removed when the position is filled.

Skills Required

  • 12+ years of experience in program management and/or product management focused on technology portfolios
  • 5+ years of experience in the games industry
  • Product management experience, including identifying user needs, defining product strategy and roadmaps, and running development workstreams
  • Experience with games industry partner engagements or business development, including defining projects, SOWs, deliverables, and project deliveries
  • Experience managing technical vendor engagements, including scope of work, staffing plans, deliverables, and vendor performance
  • Deep understanding of games business operations and data needs, including greenlight and gate review processes
  • Hands-on experience with AI technologies such as Claude Cowork, ChatGPT, and Microsoft 365 Copilot
  • Ability to develop custom AI skills, tutorials, and written, interactive, and video communications materials
  • Experience designing and implementing tool adoption frameworks, methodologies, and toolkits from the ground up
  • Ability to translate ambiguous technical goals into structured project plans with milestones, owners, and dependencies
  • Experience convening and facilitating employee communities to drive initiatives and engagement
  • Experience with executive and employee presentations, storytelling, and communications
  • Expertise developing and executing multichannel communication plans and stakeholder engagement strategies for global, cross-functional audiences
  • Experience managing change at a portfolio level and identifying change saturation risks
  • Exceptional facilitation skills, including designing and leading workshops, readiness assessments, and alignment sessions
  • Experience with GenAI tools and intelligent automation platforms such as Google Gemini, Claude, ChatGPT, and Zapier
  • Track record of driving adoption of GenAI technologies in a business context
  • Track record building alignment and driving decisions across broad internal and external stakeholder groups without formal authority
  • Experience with experimentation or analytics tools such as dbt, Looker, Tableau, or Kragle
  • Track record of using data to shape product or program decisions

Netflix Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Netflix and has not been reviewed or approved by Netflix.

  • Fair & Transparent Compensation Compensation is positioned as “personal top of market” with regular recalibration and broad posted ranges for senior roles that signal the philosophy. The cash‑forward structure and clearly described pay‑mix choices help set expectations on how pay is determined.
  • Equity Value & Accessibility Employees can choose the mix of cash versus fully vested 10‑year stock options, with grants structured to be retained even after departure. This employee‑directed design increases accessibility and control over equity participation.
  • Healthcare Strength Health coverage is described as comprehensive across medical, dental, vision, and mental health, with employer funding designed to offset premiums. Additional resources like counseling/coaching and wellness support reinforce breadth in care access.

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The Company
HQ: Los Gatos, CA
13,212 Employees
Year Founded: 1997

What We Do

Netflix is the world's leading streaming entertainment service with 209 million paid memberships in over 190 countries enjoying TV series, documentaries and feature films across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.

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