Vericast is the financial institution (FI) performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more. For more information, visit http://www.vericast.com or follow Vericast on LinkedIn.
Job DescriptionThe Sr Product Owner – Digital Channels is responsible for translating business needs into clearly defined product requirements that enable effective delivery across paid search, paid social, and programmatic channels. This role partners closely with stakeholders across Sales, Marketing, Analytics, and Engineering to gather, document, and refine product requirements, ensuring solutions align to business objectives and user needs. This individual leads discovery efforts by interviewing stakeholders, synthesizing feedback, and translating insights into structured epics, features, and user stories. The Sr Product Owner owns the product backlog, ensuring it is well-defined, prioritized, and actionable for delivery teams. This role includes light project coordination responsibilities to support delivery execution, working in partnership with Project Management resources to track progress, surface risks, and ensure alignment to timelines.
KEY DUTIES / RESPONSIBILITIES
Product Strategy and Requirements Definition (30%)
- Partner with stakeholders to define business needs
- Conduct discovery through interviews and workshops
- Translate needs into structured product requirements
Cross-Functional Collaboration and Facilitation (30%)
- Facilitate alignment sessions across stakeholders
- Act as central point of contact between business and technical teams
- Provide light project coordination (track progress, surface risks, support timelines)
Backlog Management and User Story Development (25%)
- Own and maintain a structured product backlog
- Break down epics into detailed user stories
- Ensure stories are testable with clear acceptance criteria
Go-to-Market Alignment (5%)
- Ensure delivered capabilities align with Sales and Marketing needs
Market & Channel Insight Development (5%)
- Build knowledge of paid search, paid social, programmatic channels
Execution Oversight (5%)
- Validate delivery against requirements and acceptance criteria
- Track milestones and identify risks/dependencies
QualificationsEDUCATION
Bachelor’s Degree required.
EXPERIENCE
10–15 years of experience in product ownership or digital product roles.
Experience with Agile methodologies and cross-functional teams.
Strong background in requirements gathering and backlog management.
KNOWLEDGE / SKILLS / ABILITIES
Strong requirements documentation discipline
Experience conducting stakeholder interviews and discovery sessions
Ability to write clear, testable user stories
Strong facilitation and communication skills
Understanding of digital channels (paid search, paid social, programmatic)
Additional InformationCompensation Range: $130,000-$150,000 annually
Position is eligible for an annual bonus incentive program
Applications will be accepted until the posted deadline July 30, 2026 or until a sufficient candidate pool has been identified.
Vericast offers a generous total rewards benefits package that includes medical, dental and vision coverage, and a generous PTO allowance. A wide variety of additional benefits like life insurance, employee assistance and pet insurance are also available, not to mention smart and friendly coworkers!
At Vericast, we don’t just accept differences - we celebrate them, we support them, and we thrive on them for the benefit of our employees, our clients, and our community. As an Equal Opportunity Employer, Vericast considers applicants for all positions without regard to race, color, creed, religion, national origin or ancestry, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, or any other classifications protected by law. Applicants who have disabilities may request that accommodations be made in order to complete the selection process by contacting our Talent Acquisition team at [email protected]. EEO is the law. To review your rights under Equal Employment Opportunity please visit: www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Skills Required
- Bachelor's Degree
- 10-15 years product ownership or digital product experience
- Experience with Agile methodologies and working with cross-functional teams
- Strong background in requirements gathering and backlog management
- Strong requirements documentation discipline
- Experience conducting stakeholder interviews and discovery sessions
- Ability to write clear, testable user stories with acceptance criteria
- Strong facilitation and communication skills
- Understanding of digital channels (paid search, paid social, programmatic)
Vericast Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vericast and has not been reviewed or approved by Vericast.
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Fair & Transparent Compensation — Public postings for select technical roles display clear pay bands that align with broader market expectations. Feedback suggests compensation can be competitive in specialized tracks despite variability by team and function.
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Healthcare Strength — Core health coverage includes medical, dental, and vision alongside HSA/FSA options. Feedback suggests these fundamentals are consistently available and form a solid baseline.
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Leave & Time Off Breadth — Offerings include PTO, holidays, and parental leave as part of a conventional corporate package. Feedback suggests time-off provisions are present and supported across materials and third-party listings.
Vericast Insights
What We Do
Vericast is reimagining marketing solutions one business-to-human connection at a time. By influencing how over 120 million households eat, shop, buy, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates revenue potential for thousands of brands and businesses. While its award-winning portfolio of products, technology and solutions are part of the Vericast story, its people are the true differentiators; trailblazers in data intelligence, marketing services, transaction solutions, campaign management and media delivery.
