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Tala provides financial services to the global underbanked using next generation mobile technology and data science.
The Role
The Senior Product Marketing Specialist will drive go-to-market strategies for product launches, partner across marketing functions, and develop customer-centric experiences. Responsibilities include creating product messaging, defining user segments, and translating insights into marketing strategies.
Summary Generated by Built In
About Tala
Tala is on a mission to unleash the economic power of the Global Majority – the 4 billion people overlooked by existing financial systems. With nearly half a billion dollars raised from equity and debt, we are serving millions of customers across three continents. Tala has been named by the Fortune Impact 20 list, CNBC’s Disruptor 50 five years in a row, CNBC’s World's Top Fintech Company, Forbes’ Fintech 50 list for eight years running, and Chief's The New Era of Leadership Award. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about our mission.
By creating a unique platform that enables lending and other financial services around the globe, people in emerging markets are able to start and expand small businesses, manage day-to-day needs, and pursue their financial goals with confidence. Currently, over nine million people across Kenya, the Philippines, Mexico, and India have used Tala products. Due to our global team, we have a remote-first approach, and also have offices in Santa Monica, CA (HQ); Nairobi, Kenya; Mexico City, Mexico; Manila, the Philippines; and Bangalore, India.
Most Talazens join us because they connect with our mission. If you are energized by the impact you can make at Tala, we’d love to hear from you!
Do you have a passion for products that make a positive impact in the world? Are you skilled in crafting positioning and messaging that articulates value throughout the customer journey? Do you want to join a rapidly growing, high-impact team?
At Tala, product marketers are the voices of our customers, the masterminds of our messaging, and the accelerators of customer adoption and retention. You’ll be responsible for developing and delivering customer-centric experiences that build enduring relationships, and drive growth, conversion, engagement, and successful onboarding.
As a key member of the Tala Product Marketing team, you will be responsible for launching new financial products across our global markets and building exceptional customer experiences grounded in a deep understanding of our customers’ lives. In this role, you will own positioning and messaging, customer journey mapping, conversion and onboarding campaigns, and product launches at a global level, working in close partnership with Product Marketers based in the Philippines, Mexico, and Kenya.
What You’ll Do
- Drive go-to-market strategy for new product launches.
- Partner with country integrated marketing leads to execute on GTM strategies.
- Partner across all marketing functions to align marketing timing with country launch timelines.
- Monitor and report on early customer perception and feedback on new product launches.
- Spearhead product positioning and messaging for new product launches, grounded in brand principles and market insights.
- Build cross-functional partnership and operational alignment across diverse teams including Product Management, Insights, Design, Brand, and Customer Experience.
- Articulate product value to customers across channels in a way that builds loyalty and drives outsized impact.
- Define user segments and create tailored campaigns for key customer personas.
- Develop deep understanding of customer needs through surveys, interviews, and analysis of product usage data to build messaging that resonates deeply
What You’ll Need
- 2+ years experience in Product Marketing, with demonstrated expertise in launching new products and driving early customer growth, adoption, and engagement.
- Deep experience managing mobile marketing campaigns (push, SMS, in-app channels) using modern marketing and CRM tools.
- Demonstrated ability of creating and communicating effective go-to-market (GTM) plans and project management across cross-functional teams through execution.
- Comfortable working in a fast-paced, dynamic environment with distributed teams.
- Capable consumer of modern analytics tools; strong ability to translate data into actionable insights.
- Strong writing skills and careful attention to detail.
- Natural problem solver and thoughtful marketer.
- Self-started, solution-oriented, and can-do attitude.
- Understanding of the global digital lending/ banking and/or consumer mobile ecosystem (preferred).
- Hands-on experience launching and scaling products for developing markets (preferred)
Our vision is to build a new financial ecosystem where everyone can participate on equal footing and access the tools they need to be financially healthy. We strongly believe that inclusion fosters innovation and we’re proud to have a diverse global team that represents a multitude of backgrounds, cultures, and experience. We hire talented people regardless of race, religion, color, national origin, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
Top Skills
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The Company
What We Do
Tala is a global technology company on a mission to build a financial system that works for everyone. More than 6 million people have borrowed through Tala’s smartphone app, which provides instant credit scoring, lending, and other personalized financial services in emerging markets. We are present in the United States, Kenya, Mexico, the Philippines and India.
Why Work With Us
We are on a global mission to serve the underserved. We use mobile technology and data science to make financial services simple, inclusive, and accessible. We are expanding across product offerings, countries and crypto and are looking for people who have an entrepreneurial spirit and are passionate about the mission.
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