Senior Product Marketing Manager

About Reeco

Hospitality runs on relationships. The technology behind it doesn't.

Hotels still manage billions of dollars in spend through disconnected systems, supplier portals, spreadsheets, emails, and manual processes that haven't fundamentally changed in decades.

At Reeco, we're changing that. We're building the first AI-native Procure-to-Pay platform for hospitality, helping hotel operators control what they spend, how they comply, and what it costs, from order to invoice to payment, in one platform.

Today, leading hospitality groups across Hilton, Marriott, Hyatt, and IHG properties use Reeco to gain visibility, automate manual work, and protect profitability before cost leakage reaches the P&L. Most procurement tools report on waste. Reeco stops it.

But what makes Reeco different isn't just the product. We're an AI-native company. We don't just build AI into our software. We run our business on it, from internal AI agents and automated workflows to real-time analytics and decision-making.

Our vision is simple: Reeconnect the industry.

Why Reeco

Our values are HEARTT: Humility, Excellence, Ambition, Respect, Transparency, and Trust.

We move fast. We challenge assumptions. We care deeply about our customers. And we believe the best people want ownership, impact, and the opportunity to build something meaningful. This is not a company where you'll inherit a machine. This is a company where you'll help build one.

About the Role

We're hiring our first dedicated Senior Product Marketing Manager to own how Reeco brings its product to market.

This is a hands-on, build-from-scratch role for someone who wants to own a function, not inherit a playbook. You'll report into Marketing and be based in Tel Aviv, working side by side with our Product team, close enough to understand what's shipping and why, while keeping our go-to-market and brand aligned in the US.

Your job is to make the product impossible to ignore and easy to understand, so every team that touches a customer can do their best work.

What You'll Do

Own product messaging and positioning

• Define what Reeco is and how we talk about it, the foundation everything else builds on
• Move our story from features to value: what a hospitality operator can now do that they couldn't before
• Build positioning that reflects a relationship-driven industry and sets us apart from competitors

Know the market, the buyer, and the competition

• Own our buyer personas, including the distinction between who buys Reeco and who uses it day to day
• Use the research approaches you trust, from win/loss to voice-of-customer, to keep our positioning sharp
• Track the competitive landscape and translate it into where we win

Bring releases to market

• Decide what's worth announcing and what isn't, across a fast, continuous stream of releases
• Own how we reach buyers and users, and propose the channels and cadence that fit each one
• Partner with Product to turn what's shipping into clear, well-timed communication

Equip the people who sell and renew

• Own sales enablement: the narratives, assets, and proof points Sales and Customer Success use to win, retain, and expand
• Keep Sales and Customer Success current as positioning and releases evolve

Build the foundation

• Create Reeco's product marketing playbook from the ground up
• Shape what the function becomes, and help define the team that grows around it
• Bring cohesion to how our brand shows up across customer-facing channels

Who We're Looking For

Required

• 6+ years in B2B SaaS product marketing
• A track record of owning product messaging and positioning, not just campaign execution
• Experience in marketing technical or complex products to non-technical buyers
• Experience with competitive intelligence, sales enablement, and customer research
• An excellent writer who can move from a strategic narrative to a crisp in-app message
• Native or near-native English, written and verbal
• A builder's mindset: deeply curious about the product, comfortable with ambiguity, and able to work across Product, Sales, and Customer Success
• Based in Tel Aviv, to partner closely and in person with our Product team

Strongly Preferred

• Hospitality, hospitality tech, or vertical SaaS experience
• Experience marketing to the US market, with a strong feel for how American hospitality and business buyers think and communicate
• Familiarity with marketing automation and tools like HubSpot, Customer.io, and Notion

AI-Native Mindset Required

We're not looking for a traditional product marketer. We want someone who uses AI the way previous generations used Excel.

Content creation used to be the hard part of this job. It isn't anymore. You should already be using tools like Claude, ChatGPT, or Gemini, so your real value goes into strategy, judgment, and positioning, not volume.

You should be using AI to:

• Research and synthesize faster than a team of analysts
• Draft, iterate, and test messaging quickly
• Spot what's working and adjust in real time
• Ship more and better than a traditional team of its size

You don't need to be technical, but you should be curious, AI-fluent, and excited to use it to do the best work of your career.

Who You Are

• A storyteller who's equally comfortable with data
• Left brain and right brain, not just one
• Obsessed with the customer's reality, the chef, the GM, the CFO
• High ownership, low ego
• Energized by building, not maintaining

What Success Looks Like

In your first year, you'll have given Reeco a clear and consistent way of talking about its product, equipped Sales and Customer Success with messaging they actually use, and built a repeatable rhythm for bringing releases to market. Success shows up as stronger feature adoption, faster sales conversations, and a market that understands what Reeco does and why it matters.

Why Join Now

Hospitality is entering a new era. Margins are tighter. Labor is harder to find. Operators are expected to do more with less. At the same time, AI is creating opportunities that didn't exist just a few years ago.

Reeco is positioned at the center of that shift, and our product is moving faster than our story is told. This is the rare chance to own that story from the ground up, define how an entire category talks about itself, and work directly with the people building the product.

We've got your back.