Garner is on a mission to transform the U.S. healthcare system — and we’re the only proven player doing exactly that. We partner with employers to redesign how healthcare works: applying 550+ proprietary clinical metrics across 80+ specialties to a dataset of 320M+ patients to identify the best-performing doctors, then using compelling incentives to steer members to the care that helps them get healthier, faster.
The result is a rare “win win” — better care and lower costs for both members and employers. In just five years, our work has helped over 2.5 million people access higher-quality care and saved $1B in healthcare costs. We recently raised our Series E and have doubled five years running. If you've ever wanted your work to solve a problem that touches every person in this country, this is the opportunity to do exactly that. You'd be joining a team fundamentally reimagining healthcare in the U.S. — and using AI to scale that impact further and faster than anyone else can.
About the role:
We are seeking an exceptional Senior Product Marketing Manager to lead go-to-market strategy and execution for our core enterprise product lines. This role will report to the VP of Product Marketing and own product positioning, competitive strategy, and launch execution across multiple customer segments. You will drive the narrative around Garner's differentiated approach to healthcare economics – translating complex data and clinical insights into compelling value propositions that resonate with CFOs, benefits leaders, and physician networks. This is a highly visible role with direct impact on revenue, product strategy, and how the market perceives Garner's capabilities.
Where you will work:
This role will be based in our New York City office (in the Financial District). You must be willing to work in the office 3 days per week on Tuesday, Wednesday and Thursday.
What you will do:
- Own end-to-end go-to-market strategy for assigned product lines, including market segmentation, value prop development, competitive positioning, and messaging architecture – translating complex healthcare economics and data insights into narratives that drive customer acquisition and expansion
- Lead product launch campaigns and feature releases, working cross-functionally with Product, Sales, and Customer Success to ensure market readiness, sales enablement, and customer adoption
- Conduct rigorous market and competitive analysis using primary research, customer interviews, and quantitative data to identify market opportunities, win/loss trends, and strategic inflection points
- Build and maintain a deep understanding of the healthcare benefits and provider landscape, including buyer personas, economic drivers, regulatory landscape, and key decision-making criteria
- Collaborate with Product Leadership to inform product strategy, roadmap prioritization, and feature differentiation based on market insights, customer needs, and competitive gaps
- Own thought leadership and content strategy, working with internal and external resources to establish Garner as the authoritative voice on healthcare economics and benefits optimization
The ideal candidate has:
- 7+ years in B2B product marketing, ideally in healthcare, healthtech, or other complex enterprise software environments where you've driven go-to-market strategy with measurable business impact
- A track record of launching products or managing strategic repositioning initiatives at companies with high caliber customers (Fortune 500, sophisticated tech buyers, etc.)
- Exceptional analytical skills – you are comfortable building and interpreting financial models, conducting cohort analysis, and using data to drive marketing decisions and validate assumptions
- Deep comfort with ambiguity and a bias toward action; you thrive in fast-growing environments where you must move quickly while maintaining intellectual rigor
- Excellent communication skills with the ability to translate complex technical and business concepts into clear, compelling narratives for diverse audiences (executives, clinicians, benefit managers)
- A demonstrated ability to partner effectively across functions – you influence without authority, synthesize diverse perspectives, and build credibility with Sales, Product, and Executive teams
- Intellectual curiosity and genuine interest in healthcare economics, benefits design, and/or data-driven decision making; you ask the right questions and never accept surface-level explanations
- A desire to be a part of a high-performing, mission-driven team that operates with intense urgency, a strong sense of individual accountability, and a commitment to authentic feedback.
This is a unique opportunity to join a fast-growing company in a transformative role, helping shape the future of healthcare.
Compensation Transparency:The target salary range for this position is $150,000 - $175,000. Individual compensation for this role will depend on various factors, including qualifications, skills, and applicable laws. In addition to base compensation, this role is eligible to participate in our equity incentive and competitive benefits plans, including but not limited to: flexible PTO, Medical/Dental/Vision plan options, 401(k) with company match, flexible spending accounts, Teladoc Health and more.
Please be aware of recent job scam attempts. Our recruiters use getgarner.com and garnerhealth.com email domains exclusively. If you have been contacted by someone claiming to be a Garner recruiter or a hiring manager from a different domain about a potential job, please report it to law enforcement here and to [email protected].
Equal Employment Opportunity:Garner Health is proud to be an Equal Employment Opportunity employer and values diversity in the workplace. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.Garner Health is committed to providing accommodations for qualified individuals with disabilities in our recruiting process. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].
Skills Required
- 7+ years in B2B product marketing, ideally in healthcare, healthtech, or complex enterprise software
- Track record of launching products or managing strategic repositioning initiatives with high-caliber customers
- Exceptional analytical skills, including building/interpreting financial models and conducting cohort analysis
- Excellent communication skills; translate complex technical and business concepts into clear narratives for diverse audiences
- Demonstrated ability to partner effectively across Product, Sales, and Executive teams
- Deep comfort with ambiguity and bias toward action in fast-growing environments
- Build and maintain deep understanding of healthcare benefits, provider landscape, buyer personas, and regulatory drivers
- Must be willing to work in the New York City office three days per week (Tuesday, Wednesday, Thursday)
- Intellectual curiosity and interest in healthcare economics, benefits design, and data-driven decision making
What the Team is Saying
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Garner Health Compensation & Benefits Highlights
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Healthcare Strength — Employees enrolled in a Garner medical plan can use the “Garner for Garner” benefit to receive reimbursements toward eligible out‑of‑pocket expenses when using Top Providers, with caps listed as up to $4,000 for individuals and $8,000 for families. Company materials present this as enabling near‑zero out‑of‑pocket costs for many situations alongside comprehensive medical/dental/vision coverage.
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Leave & Time Off Breadth — Company materials outline flexible PTO for salaried staff and a fully paid six‑week sabbatical after five years. These time‑away benefits are highlighted as unusual for a company of this size.
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Parental & Family Support — Materials specify 12 weeks of paid parental leave for all paths to parenthood. Family medical leave support is also included as part of the core package.
Garner Health Insights
What We Do
Garner Health is a health tech startup that is transforming the healthcare economy by enabling patients to receive high-quality and affordable care. Garner Health has two core offerings: Garner, a benefit program that uses a new approach to data science and incentive accounts to help employees find the best doctors in their communities, and Garner DataPro, a provider recommendation platform that serves referrals based on the most accurate provider performance and directory data in the industry. Garner Health’s offerings utilize over 75% of the medical claims data in the United States to objectively examine patient outcomes based on more than 500 specialty-specific quality and efficiency measures. By analyzing millions of healthcare journeys across 82 distinct medical specialties, Garner Health sets a new industry standard in delivering reliable, actionable referrals and navigating patients to the highest-quality providers. Garner Health is a remote-first company based in NYC.
Why Work With Us
Our values connect us in caring deeply about doing something different and hard — transforming the healthcare economy. They create an actionable set of norms for how we operate, including how we make decisions and support one another. Learn about our values here: https://www.getgarner.com/about.
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Garner Health Offices
Remote Workspace
Employees work remotely.
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