About InvoiceCloud:
InvoiceCloud is a fast-growing fintech leader recognized with 20 major awards in 2025, including USA TODAY and Boston Globe Top Workplaces, multiple SaaS Awards wins for Best Solution for Finance and FinTech, and national customer service honors from Stevie and the Business Intelligence Group. Judges also highlighted our mission to reduce digital exclusion and restore simplicity and dignity to how people pay for essential services, as well as our leadership in AI maturity and responsible innovation. It’s an award-winning, purpose-driven environment where top talent thrives. To learn more, visit InvoiceCloud.com.
Role Overview:
We are seeking a highly skilled and results-oriented Senior Product Marketing Manager to support the Product Marketing organization. This role will play a key part in advancing InvoiceCloud’s mission to drive digital transformation for clients while strengthening market positioning, sales effectiveness, partner growth, and customer value realization.
The ideal candidate operates as a strategic product marketing leader who combines market expertise, customer empathy, competitive intelligence, and innovative thinking to influence how InvoiceCloud wins in market.
Success Profile:
This role is anchored in our company’s leadership competencies. These competencies reflect the mindsets and behaviors that define success in this role. Below is how each competency translates into meaningful impact and outcomes for this position.
Results-Driven
- Build and own segment-specific market intelligence by monitoring buyer behavior, competitive dynamics, and partner ecosystem trends and translating insights into differentiated positioning.
- Develop value narratives for target buyers that clearly communicate business outcomes and accelerate purchasing decisions.
- Own sales enablement for assigned segments, including pitch frameworks, objection-handling guides, ROI tools, and persona-based messaging.
- Own partner and channel motions through joint value propositions, co-sell playbooks, integration narratives, and partner-specific messaging that support growth objectives.
Customer-Centric
- Develop messaging that reflects how end customers experience billing and payments, not solely how organizations purchase technology.
- Build deep understanding of customer needs, market challenges, buying behaviors, and decision-making processes.
- Adapt communications and positioning strategies for diverse buyer personas, stakeholders, and market segments.
- Partner closely with Product Managers to influence positioning, launch readiness, and market feedback loops that improve customer outcomes.
Innovative
- Design and systematize AI-assisted Product Marketing workflows that improve research, competitive intelligence, launch execution, and team effectiveness.
- Contribute to how the Product Marketing team evolves its operating model by introducing new methods, workflows, and approaches that strengthen market competitiveness.
- Evaluate emerging market trends, technologies, and competitive shifts to identify opportunities for strategic differentiation.
- Leverage AI tools and automation capabilities to improve productivity, accelerate insight generation, and enhance go-to-market execution while applying sound marketing judgment.
Requirements:
- 5+ years of Product Marketing experience.
- Demonstrated experience developing market positioning, messaging frameworks, and go-to-market strategies.
- Strong understanding of customer journeys, buyer behavior, and competitive differentiation.
- Experience working cross-functionally across Product, Sales, Alliances, Customer Marketing, Demand Generation, and Customer Success.
- Proven ability to manage multiple concurrent initiatives and stakeholder groups.
- Strong written and verbal communication skills adaptable to both field-facing and executive audiences.
- Ability to synthesize market intelligence from multiple sources and translate insights into business action.
Preferred Requirements:
- Direct experience in payments, fintech, billing technology, or adjacent industries.
- Experience supporting partner and channel marketing motions.
- Experience building sales enablement programs and tools.
- Daily proficiency with AI-assisted research, workflow design, prompt engineering, and productivity tools.
- Track record supporting simultaneous direct and partner go-to-market motions
Benefits:
- Medical, dental, vision, life & disability insurance
- 401(k) plan with company match
- Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
- Mental health resources
- Paid parental leave & backup care
- Tuition reimbursement
- Employee Resource Groups (ERGs)
Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay. The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we’ll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.
InvoiceCloud is committed to providing equal employment opportunities to all employees and applicants. We do not tolerate discrimination or harassment of any kind based on race, color, religion, age, sex, nationality, disability, genetic information, veteran or military status, sexual orientation, gender identity or expression, or any other characteristic protected under applicable laws.
This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leave, compensation, and training.
If you require a disability-related or religious accommodation during the application or recruitment process, and wish to discuss possible adjustments, please contact [email protected].
Click here to review InvoiceCloud’s Job Applicant Privacy Policy.
For recruitment agencies: InvoiceCloud does not accept unsolicited resumes from agencies. Please do not forward resumes to our job aliases, employees, or any other company location. InvoiceCloud is not responsible for any fees associated with unsolicited submissions.
Skills Required
- 5+ years of Product Marketing experience
- Experience developing market positioning, messaging frameworks, and go-to-market strategies
- Strong understanding of customer journeys, buyer behavior, and competitive differentiation
- Experience working cross-functionally across Product, Sales, Alliances, Customer Marketing, Demand Generation, and Customer Success
- Proven ability to manage multiple concurrent initiatives and stakeholder groups
- Strong written and verbal communication skills adaptable to both field-facing and executive audiences
- Ability to synthesize market intelligence from multiple sources and translate insights into business action
- Direct experience in payments, fintech, billing technology, or adjacent industries
- Experience supporting partner and channel marketing motions
- Experience building sales enablement programs and tools
- Daily proficiency with AI-assisted research, workflow design, prompt engineering, and productivity tools
- Track record supporting simultaneous direct and partner go-to-market motions
InvoiceCloud Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about InvoiceCloud and has not been reviewed or approved by InvoiceCloud.
-
Leave & Time Off Breadth — Time off is expansive with a flexible time‑off program, paid holidays, Summer/Flexible Fridays, and a full company break between Christmas and New Year’s. This breadth provides meaningful planned downtime and flexibility.
-
Parental & Family Support — Family‑building benefits including egg freezing, surrogacy, and adoption reimbursement are available, alongside paid parental leave. No‑cost mental health therapy and coaching further support caregivers and dependents.
-
Strong & Reliable Incentives — Sales compensation includes meaningful variable upside with competitive structures across SDR through enterprise roles. This indicates on‑target earnings potential that aligns with market expectations for quota‑bearing roles.
InvoiceCloud Insights
What We Do
InvoiceCloud provides a complete, simple, and secure electronic bill presentment and payment solution. Our SaaS platform provides flexible and always-up-to-date online payment solutions that can be configured to meet the unique needs of your organization. And our simple-to-use interface engages customers throughout the payment process to deliver your highest ever e-payment adoption rates.
.jpg)
