Senior Product Marketing Manager

Posted 6 Days Ago
Be an Early Applicant
Hiring Remotely in TX, USA
Remote
95K-123K Annually
Senior level
Analytics
The Role
Lead go-to-market strategy, positioning, messaging, and sales enablement for the Fuels Operations Hub. Drive launches, buyer segmentation, competitive intelligence, customer research, sales enablement assets, and GTM performance measurement. Partner cross-functionally with Product, Sales, Customer Success, and Marketing to translate complex fuel operations into clear value propositions and support strategic sales and thought leadership initiatives.
Summary Generated by Built In

For decades, DTN has been the silent force behind some of the world’s most critical industries—helping businesses navigate complexity, uncertainty, and risk with smarter, faster decisions. From agriculture to energy to weather intelligence, our proprietary Operational Decisioning Platform transforms raw data into decision-grade insights—enabling companies to optimize supply chains, ensure market stability, and safeguard infrastructure against disruption. We don’t follow trends—we set the standard for precision, trust, and operational impact. 

DTN is at an exciting inflection point. Building off a foundation of financial strength, profitability, and industry trust, we’re accelerating growth and expanding our global footprint. Our purpose-built solutions—powered by AI and honed by decades of vertical expertise—are helping some of the world’s most significant enterprises thrive amid operational constraints and uncover new opportunities in a fast-changing world.

Job Description:

DTN is seeking a Senior Product Marketing Manager to lead go-to-market strategy, positioning, messaging, and sales enablement for our Fuels Operations Hub solution. This high-impact individual contributor role will partner closely with Product Management, Sales, Customer Success, and Marketing to drive awareness, adoption, and growth across fuel distributors, petroleum marketers, and terminal operators.

The ideal candidate combines strong B2B SaaS product marketing expertise with a passion for market strategy, customer insights, and storytelling. You will play a critical role in translating complex operational workflows and market dynamics into compelling value propositions that drive measurable business outcomes.

What You Will Be Responsible For

  • Own the end-to-end go-to-market strategy for Fuels Operations Hub, including market segmentation, ideal customer profile (ICP) development, launch planning, and competitive positioning
  • Partner with Product Management to influence roadmap priorities through market intelligence, customer insights, and competitive analysis
  • Lead product launches from planning through execution, coordinating efforts across Product, Sales, Customer Success, and Marketing teams
  • Define, monitor, and communicate key GTM performance metrics including pipeline influence, win rates, competitive displacement, and sales cycle effectiveness
  • Develop differentiated positioning and messaging frameworks grounded in customer research, competitive intelligence, and DTN’s unique data capabilities
  • Translate complex fuel operations workflows and pricing dynamics into clear, compelling value propositions for multiple buyer personas
  • Build and maintain messaging frameworks that scale across web content, sales collateral, campaigns, events, and outbound programs
  • Conduct ongoing customer and market research through win/loss analysis, customer interviews, prospect discovery, and advisory discussions
  • Own competitive intelligence efforts, including battle cards, competitor monitoring, and regular sales team briefings
  • Map buyer journeys and decision-making dynamics across key market segments
  • Develop and maintain sales enablement assets including pitch decks, one-pagers, ROI tools, competitive materials, objection-handling guides, demos, and sales plays
  • Deliver training and enablement programs that improve sales effectiveness and accelerate onboarding
  • Support strategic sales opportunities through customized content and direct engagement when needed
  • Contribute to thought leadership initiatives through webinars, case studies, industry events, analyst engagements, and market commentary

What You Will Bring to the Position

  • 7+ years of product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
  • At least 3 years of experience supporting complex enterprise buying processes and stakeholders
  • Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
  • Strong messaging, content development, and storytelling skills with the ability to simplify complex technical concepts
  • Experience building and scaling sales enablement programs that improve commercial effectiveness
  • Strong analytical skills with experience leveraging market sizing, pricing, pipeline, and performance data to inform decisions and strategy
  • Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
  • Excellent communication, presentation, and stakeholder management skills

What Will Make You Stand Out

  • Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries
  • Experience marketing workflow software, operational platforms, or enterprise SaaS solutions
  • Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations
  • Experience presenting at industry conferences, webinars, or analyst briefings
  • Strong understanding of market dynamics impacting fuel marketers and distributors

What You Can Expect from DTN

  • Competitive Salary
  • Unlimited PTO
  • Flexible working hours
  • Remote work model (position dependent)
  • Competitive Medical, Dental and Vision Insurance Plans
  • 6% 401K matching
  • Unlimited access to 13k+ courses via learning platform to support employee career advancement
  • Employee Assistance Program (EAP)

Compensation
The targeted hiring base pay range for this position is between $95,000 and $123,000. DTN is a pay for performance organization, which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors, including but not limited to: prior work experience, training/education, transferable skills, business needs, internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.

#LI-REMOTE
#LI-TH1

About DTN:

DTN is a global data and technology company helping operational leaders in energy, agriculture, and weather-driven industries make faster, smarter decisions. Our Operational Decisioning Platform turns complex data into decision-grade insights—empowering customers to expand their margins, accelerate growth, and outpace risk. With more than 1,200 employees globally, DTN serves the companies that feed, fuel, and protect the world. 

At DTN, we value clarity, trust, and action. We’re a team of problem-solvers, outcome-drivers, and industry nerds who believe that precision matters – and that mission is at the core of what we do.

  • Trust Built: We earn it. We keep it. We protect it. Our neutrality, precision, and integrity are non-negotiable.

  • Confidence-Driven: We help customers move with clarity and conviction. We bring the data and operational knowledge leaders need to act.

  • Built for Industry: We speak operations because we come from operations. Our expertise is forged in fuel terminals, fields, flight paths, and forecasts.

  • Future-Forward: We see what’s coming- and we’re ready. We help customers lead through change with smarter decisioning.

Recruitment Fraud Notice:

DTN is aware of incidents where external parties have impersonated our organization, issuing fraudulent communications and/or job offers. Please be advised that all legitimate communication from DTN will come from an official @dtn.com email address or through our Paradox AI automated scheduling platform (Talent IQ). Any offers are extended directly by our Talent Acquisition team following a formal interview process. 

If you receive a suspicious message or offer claiming to be from DTN, please do not engage. Contact our Talent Acquisition team at [email protected] to verify the legitimacy of any communication. Report any fraudulent messaging as phishing or spam.

DTN is an Equal Opportunity Employer. We welcome and encourage applicants of all backgrounds, including minorities, women, veterans, and individuals with disabilities.

Skills Required

  • 7+ years product marketing experience within B2B SaaS, data, analytics, or technology companies in the oil and gas industry
  • At least 3 years supporting complex enterprise buying processes and stakeholders
  • Proven success owning and executing go-to-market strategies from positioning and launch through measurement and optimization
  • Strong messaging, content development, and storytelling skills with ability to simplify complex technical concepts
  • Experience building and scaling sales enablement programs that improve commercial effectiveness
  • Strong analytical skills leveraging market sizing, pricing, pipeline, and performance data to inform decisions
  • Proven ability to collaborate cross-functionally and influence stakeholders without direct authority
  • Excellent communication, presentation, and stakeholder management skills
  • Conduct ongoing customer and market research including win/loss analysis, customer interviews, and prospect discovery
  • Domain expertise within energy, fuels, commodities, agriculture, logistics, or adjacent industries
  • Experience marketing workflow software, operational platforms, or enterprise SaaS solutions
  • Familiarity with fuel pricing, terminal management, logistics, or fuel distribution operations
  • Experience presenting at industry conferences, webinars, or analyst briefings

DTN Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about DTN and has not been reviewed or approved by DTN.

  • Retirement Support A 401(k) with company matching is consistently referenced, bolstering long‑term savings. This provides a clear anchor in the total rewards package.
  • Leave & Time Off Breadth Unlimited PTO and generous elements—such as paid volunteer time, multiple holidays, and paid parental leave—are highlighted. These features indicate breadth that supports work‑life balance.
  • Healthcare Strength Medical, dental, and vision coverage appear alongside life and disability insurance, EAP, and FSA options. Descriptions of the insurance as good or affordable reinforce the strength of core health benefits.

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The Company
Burnsville, MN
940 Employees
Year Founded: 1984

What We Do

As a data, analytics and technology company, DTN delivers operational intelligence to organizations with complex supply chains around the world. We are committed to breaking through the noise and providing operationally-critical, actionable intelligence customers can depend on to drive confident decision-making. We have earned our customers’ trust by delivering real-time insights that ensure decisions can be made quickly and confidently. Together with our customers, we uncover new insights and create solutions that improve entire industries. And, we do so while maintaining our independence to ensure our customers can make the right decision for their bottom line, their customers and their employees.

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