The Role
The Senior Product Marketing Manager will execute go-to-market strategies, drive product adoption, and create content for B2B SaaS products in the energy sector.
Summary Generated by Built In
Help us use technology to make a big green dent in the universe!
Kraken powers some of the most innovative global developments in energy.
We’re a technology company focused on creating a smart, sustainable energy system. From optimising renewable generation, creating a more intelligent grid and enabling utilities to provide excellent customer experiences, our operating system for energy is transforming the industry around the world in a way that benefits everyone.
It’s a really exciting time in energy. Help us make a real impact on shaping a better, more sustainable future.
About the role
We are looking for an experienced Product Marketing Manager to join the team supporting our key solution line, Kraken Customer Management.
In this role, you'll own and execute the go-to-market (GTM) strategy for one or more products, ensuring they are positioned for success in a highly competitive market. You’ll be the expert on at least one of our core buyer personas, tailoring messaging and developing compelling content to drive adoption and support sales efforts.
Working cross-functionally with Product, Sales, and Customer Success teams, you’ll play a critical role in driving product adoption, influencing strategic decisions, and enabling the field to win. This is a high-impact, hands-on role for someone who blends strategic thinking with strong execution, commercial acumen, and deep understanding of the energy space.
Our PMMs wear 4 key hats:
- Ambassador: Bring deep customer, market, and competitor insights into Kraken, leading in-depth research and competitive analysis to guide differentiation and positioning.
- Strategist: Own and execute GTM strategy for one or more products with minimal oversight. Partner with Product, Sales, Demand Generation, and Customer Success to drive adoption, refine pricing and packaging, and meet business objectives.
- Storyteller: Master at least one buyer persona and develop compelling messaging and thought leadership that resonates. Drive content strategy across channels to support demand and awareness.
- Evangelist: Develop business cases, pitch decks, and collateral to enable sales success. Lead sales training on positioning, messaging, and pricing strategies to ensure teams are equipped to win.
What you'll need
- Proven experience in launching and marketing B2B SaaS products, ideally at an enterprise sales company
- Background from one of the following sectors: energy, climate change, electric vehicles or smart transport
- Excellent analytical and problem-solving skills
- Strong storytelling with the ability to simplify complex topics
- Excellent communication, collaboration, and project management skills
- Experience conducting customer and market research to drive insights and strategy.
Even better if you have:
- International experience or knowledge of other languages in addition to English is welcome.
- We are prioritising candidates based in London so they can come to the office at least three days a week.
Kraken is a certified Great Place to Work in France, Germany, Spain, Japan, Australia, and USA. In the UK we are one of the Best Workplaces on Glassdoor with a score of 4.5, and in Germany we rate 4.7 on Kununu as a Top Company. Check out our Welcome to the Jungle site (FR/EN) to learn more about our teams and culture.
Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. If you have any specific accommodations or a unique preference, please contact us at [email protected] and we'll do what we can to customise your interview process for comfort and maximum magic!
Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Kraken, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. We consider all applicants without regard to race, colour, religion, national origin, age, sex, gender identity or expression, sexual orientation, marital or veteran status, disability, or any other legally protected status.
Our (i) Applicant and Candidate Privacy Notice and Artificial Intelligence (AI) Notice, (ii) Website Privacy Notice and (iii) Cookie Notice govern the collection and use of your personal data in connection with your application and use of our website. These policies explain how we handle your data and outline your rights under applicable laws, including, but not limited to, the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). Depending on your location, you may have the right to access, correct, or delete your information, object to processing, or withdraw consent. By applying, you acknowledge that you’ve read, understood and consent to these terms
Skills Required
- Proven experience in launching and marketing B2B SaaS products
- Background from energy, climate change, electric vehicles or smart transport
- Excellent analytical and problem-solving skills
- Strong storytelling with the ability to simplify complex topics
- Excellent communication, collaboration, and project management skills
- Experience conducting customer and market research
Kraken Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Kraken and has not been reviewed or approved by Kraken.
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Leave & Time Off Breadth — Flexible working and policies such as flexible or unlimited leave alongside defined PTO and sick time are emphasized. This breadth allows time off to be tailored across regions.
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Healthcare Strength — Core coverage includes medical, dental, and vision in the US with company-paid life and AD&D, plus broad mental health and wellness supports. These provisions indicate robust health protection supplemented by wellbeing resources.
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Equity Value & Accessibility — An equity option scheme and stock options make ownership accessible, with some roles also able to take a portion of pay in digital assets. This expands potential long-term value beyond base salary.
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The Company
What We Do
Kraken delivers transformational tech to utilities around the world to make the global transition to green energy quicker and more affordable. Part of the Octopus Energy Group.
