The Role
The Senior Product Marketing Manager at Quizlet will lead go-to-market strategies, engage key audiences, analyze performance, and connect product insights with marketing execution.
Summary Generated by Built In
About Quizlet:
At Quizlet, our mission is to help every learner achieve their outcomes in the most effective and delightful way. Our $1B+ learning platform serves tens of millions of students every month, including two-thirds of U.S. high schoolers and half of U.S. college students, powering over 2 billion learning interactions monthly.
We blend cognitive science with machine learning to personalize and enhance the learning experience for students, professionals, and lifelong learners alike. We’re energized by the potential to power more learners through multiple approaches and various tools.
Let’s Build the Future of Learning
Join us to design and deliver AI-powered learning tools that scale across the world and unlock human potential.
About the Team:
Quizlet’s marketing team is responsible for driving brand awareness, user engagement, and subscription growth. This role will report to the Head of Product Marketing, and it will be highly cross-functional.
About the Role:
As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product, storytelling, and go-to-market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention.
You’ll lead go-to-market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results.
You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.
We’re looking for a decisive, data-informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.
We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.
In this role, you will:
- Lead go-to-market strategy and execution for major product launches and cross-product initiatives
- Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
- Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
- Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
- Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
- Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
- Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
- Conduct competitive analysis and audience research to inform positioning and value proposition development
- Support and collaborate with PMMs while contributing to shared team processes and best practices
What you bring to the table:
- 9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
- Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
- Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
- Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
- Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
- Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
- Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
- Experience conducting market research and competitive analysis to inform positioning and product strategy
- Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization
- Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development
Bonus points if you have:
- Familiarity with the Ed Tech landscape and/or Gen Z consumers
- Experience working within a freemium consumer subscriptions business
- Experience driving cross-selling and onsite marketing campaigns
- Experience at a company that specializes in user-generated content
- Some background in both growth and core product marketing
- Experience with AI product positioning and launches
Compensation, Benefits & Perks:
- Quizlet is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Salary transparency helps to mitigate unfair hiring practices when it comes to discrimination and pay gaps. Total compensation for this role is market competitive, including a starting base salary of $154,000 - $190,000, depending on location and experience, as well as company stock options
- Collaborate with your manager and team to create a healthy work-life balance
- 20 vacation days (and we expect you to take them!)
- Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
- Employer-sponsored 401k plan with company match
- Access to LinkedIn Learning and other resources to support professional growth
- Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
- 40 hours of annual paid time off to participate in volunteer programs of choice
Why Join Quizlet?
🌎 Massive reach: 60M+ users, 1B+ interactions per week
🧠 Cutting-edge tech: Generative AI, adaptive learning, cognitive science
📈 Strong momentum: Top-tier investors, sustainable business, real traction
🎯 Mission-first: Work that makes a difference in people’s lives
🤝 Inclusive culture: Committed to equity, diversity, and belonging
We strive to make everyone feel comfortable and welcome!
We work to create a holistic interview process, where both Quizlet and candidates have an opportunity to view what it would be like to work together, in exploring a mutually beneficial partnership.
We provide a transparent setting that gives a comprehensive view of who we are!
In Closing:
At Quizlet, we’re excited about passionate people joining our team—even if you don’t check every box on the requirements list. We value unique perspectives and believe everyone has something meaningful to contribute. Our culture is all about taking initiative, learning through challenges, and striving for high-quality work while staying curious and open to new ideas. We believe in honest, respectful communication, thoughtful collaboration, and creating a supportive space where everyone can grow and succeed together.”
Quizlet’s success as an online learning community depends on a strong commitment to diversity, equity, and inclusion.
As an equal opportunity employer and a tech company committed to societal change, we welcome applicants from all backgrounds. Women, people of color, members of the LGBTQ+ community, individuals with disabilities, and veterans are strongly encouraged to apply. Come join us!
To All Recruiters and Placement Agencies:
At this time, Quizlet does not accept unsolicited agency resumes and/or profiles.
Please do not forward unsolicited agency resumes to our website or to any Quizlet employee. Quizlet will not pay fees to any third-party agency or firm nor will it be responsible for any agency fees associated with unsolicited resumes. All unsolicited resumes received will be considered the property of Quizlet.
#LI-onsite
Skills Required
- 9+ years in product marketing or related roles
- Experience leading go-to-market efforts for product or feature launches
- Strong storytelling and messaging skills
- Experience leveraging customer research and data
- Ability to collaborate with cross-functional partners
- Excellent communication and presentation skills
- Experience conducting market research and competitive analysis
- Strong understanding of product and marketing performance metrics
Quizlet Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Quizlet and has not been reviewed or approved by Quizlet.
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Fair & Transparent Compensation — Pay is considered competitive across many roles, with strong base salaries and dollar‑denominated pay benefiting remote and lower cost‑of‑living locations. Feedback suggests overall satisfaction with total compensation in technical and leadership tracks.
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Equity Value & Accessibility — Equity grants are described as healthy and improving over time, contributing meaningfully to total compensation. Stock options are a standard part of packages and are viewed as a notable plus.
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Healthcare Strength — Employer‑paid medical, dental, and vision premiums are covered fully for employees and substantially for dependents, alongside disability coverage. This level of coverage reduces out‑of‑pocket costs and supports wellbeing.
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The Company
What We Do
Quizlet is a leading consumer learning brand that builds learning tools to inspire and empower students and teachers. Our team is already supporting a user base of over 60 million active users a month. We're also among the top 20 U.S. websites and top education apps for iOS and Android - and it's only the beginning. We’re a fast-growing Series C startup, valued at $1 Billion and backed by Union Square Ventures, Costanoa Venture Capital, Icon Ventures, Owl Ventures, Altos Ventures and General Atlantic. With our massive reach and focus on delivering high-quality innovative learning tools, we're having a major global impact on education.
