Details
We’re looking for a seasoned Senior Marketing Manager to lead product and service marketing for our Wealth Management audience of Ultra High Net Worth (UHNW) clients. In this role, you’ll drive adoption of key offerings—such as Advice, Private Equity, Cash Plus, Margin, and Fully Paid Lending—by translating client needs into compelling, measurable campaigns. Your expertise in product positioning and deep understanding of UHNW client needs will help shape strategies that deliver real value.
You’ll collaborate closely with Advice & Wealth Management (AWM) strategy and distribution teams, Wealth Management business leaders, compliance partners, and Personal Investor marketing counterparts to ensure alignment and impact.
Key Responsibilities
Shape Audience Marketing Strategy: Define and lead the marketing strategy aimed at deepening relationships with Wealth Management clients through product and service adoption. Translate this strategy into integrated, personalized, multi-channel campaigns (web, email, direct mail, etc.) that drive engagement and deliver measurable results.
Drive Insight-Led Decisions: Uncover client needs and actionable insights that inform marketing priorities, positioning, and creative approaches.
Champion Innovation and Personalization: Build a culture of experimentation by introducing test-and-learn approaches and leveraging automation to deliver targeted campaigns that optimize marketing performance and accelerate growth.
Own Forecasting and Performance Reporting: Build forecast for marketing-influenced product & service adoption and track and explain performance toward goals. Develop executive-level campaign performance presentations that simplify complex detail, highlight key learnings, and provide data-driven recommendations for continuous improvement.
Influence Through Communication: Develop high-impact presentations and executive-ready materials that clearly articulate marketing strategy, performance, and value to senior stakeholders.
Foster Strategic Partnerships: Collaborate with senior business leaders, product marketing peers, channel & distribution partners to ensure marketing strategies are integrated and aligned with enterprise priorities.
Lead and Mentor: Provide strategic guidance and mentorship to cross-functional marketing team members, cultivating a high-performing, collaborative team environment.
Qualifications
Minimum eight years related work experience, three years of marketing experience.
Broad knowledge of Vanguard's investment product line-up and an understanding of the overall investment markets.
Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred.
Special Factors
Sponsorship
Vanguard is not offering visa sponsorship for this position.About Vanguard
At Vanguard, we don't just have a mission—we're on a mission.
To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best.
How We Work
Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.
Vanguard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Vanguard and has not been reviewed or approved by Vanguard.
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Retirement Support — Retirement support appears unusually strong through a 401(k) design that includes a match plus an additional employer contribution, which can materially lift long-term total rewards. HSA seeding and an enhanced employer match further strengthen the savings-and-benefits value of the package.
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Wellbeing & Lifestyle Benefits — Wellbeing and lifestyle support is reinforced by a sizable annual FlexFund stipend that can be applied across many day-to-day categories such as fitness, childcare, and other personal expenses. On-site or virtual clinics and fitness options add practical health and wellness convenience.
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Affordable Benefits — Healthcare and related benefits are positioned as comparatively affordable via heavily subsidized medical plans and broad coverage options. This affordability can offset moderate base pay for employees who place higher value on out-of-pocket cost reductions.
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What We Do
We are a community of 30 million who think – and feel – differently about investing. Together, we’re changing the way the world invests. Since our founding in 1975, helping our investors achieve their goals is our sole reason for existence. With no other parties to answer to and therefore no conflicting loyalties, we make every decision—like keeping investing costs as low as possible—with only your needs in mind. Vanguard is one of the world's largest investment companies, offering a large selection of high-quality low-cost mutual funds, ETFs, advice, and related services. Individual and institutional investors, financial professionals, and plan sponsors can benefit from the size, stability, and experience Vanguard offers. As of April 30, 2019, we managed more than $5.6 trillion in global assets. In addition, we have 189 funds in the United States and 225 funds in global markets. For Commenting Guidelines & Important information, visit here: http://vanguard.com/linkedin Vanguard Marketing Corporation, Distributor.
