While the emphasis is on product marketing, the role will also support client enablement by ensuring that internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate closely with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement.
What You'll Do:
Product Marketing (Primary Focus)
Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals.
Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace.
Create and manage sales enablement content, client communications, and marketing collateral.
Conduct market and competitive research to identify industry trends and opportunities.
Partner with the parent company to leverage relationships with title agents for growth initiatives.
Client Enablement & Support (Secondary Focus)
Assist sales and relationship teams in onboarding new clients by providing product training and resources.
Develop guides, FAQs, and client-facing content to simplify adoption of integrations.
Monitor client feedback trends and work with product teams to improve user experience.
Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role.
Cross-Functional Collaboration
Act as the connection point between product, sales, and marketing.
Track and report on KPIs related to adoption, client engagement, and product launch success.
Provide insights that influence product roadmap and marketing strategy.
What You’ll Bring:
Bachelor’s degree in Marketing, Business, Finance, or related field.
5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS.
Familiarity with the title and escrow industry or settlement software is a strong plus.
Strong skills in messaging, storytelling, and simplifying complex solutions for clients.
Experience supporting sales enablement and/or client onboarding in a B2B context.
Excellent collaboration and communication skills.
Pay Range: $ 126,100 – $168,125 Annually
This hiring range is a reasonable estimate of the base pay range for this position at the time of posting. Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.
** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **
First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).
First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.
Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.Top Skills
What We Do
First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services.
First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans.
First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate.
As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally.
First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).









