Senior Product Marketing Manager

Reposted Yesterday
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Santa Ana, CA
In-Office
126K-168K Annually
Senior level
Insurance • Real Estate
The Role
The Senior Product Marketing Manager will develop go-to-market strategies and support client enablement for commercial banking products, enhancing adoption and engagement while collaborating with product, sales, and engineering teams.
Summary Generated by Built In
Who We AreJoin a team that puts its People First! As a member of the First American family of companies, First American Trust is a federal savings bank that has provided banking, wealth management, and trust solutions on a national, full-service basis for more than five decades. Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoWe are seeking a Senior Product Marketing Manager to drive adoption and growth of our commercial banking products for the title and escrow industry. This role will focus on creating go-to-market strategies, positioning our solutions with title agents, and building relationships with our integration partners.

While the emphasis is on product marketing, the role will also support client enablement by ensuring that internal teams and title agents understand and maximize the value of our integrations with major title settlement software. You will collaborate closely with product, sales, and engineering teams to ensure consistent messaging, smooth onboarding, and strong client engagement.

What You'll Do:

Product Marketing (Primary Focus) 

  • Develop and refine product positioning, messaging, and value propositions specific to title agents and escrow professionals. 

  • Lead go-to-market planning for new product features and integrations, ensuring clear differentiation in the marketplace. 

  • Create and manage sales enablement content, client communications, and marketing collateral. 

  • Conduct market and competitive research to identify industry trends and opportunities. 

  • Partner with the parent company to leverage relationships with title agents for growth initiatives. 

Client Enablement & Support (Secondary Focus) 

  • Assist sales and relationship teams in onboarding new clients by providing product training and resources. 

  • Develop guides, FAQs, and client-facing content to simplify adoption of integrations. 

  • Monitor client feedback trends and work with product teams to improve user experience. 

  • Support account teams in reinforcing client satisfaction, while keeping marketing as the central focus of the role. 

Cross-Functional Collaboration 

  • Act as the connection point between product, sales, and marketing. 

  • Track and report on KPIs related to adoption, client engagement, and product launch success. 

  • Provide insights that influence product roadmap and marketing strategy. 

 

What You’ll Bring:

 

  • Bachelor’s degree in Marketing, Business, Finance, or related field. 

  • 5+ years of experience in product marketing or related role, preferably in financial services, fintech, or B2B SaaS. 

  • Familiarity with the title and escrow industry or settlement software is a strong plus. 

  • Strong skills in messaging, storytelling, and simplifying complex solutions for clients. 

  • Experience supporting sales enablement and/or client onboarding in a B2B context. 

  • Excellent collaboration and communication skills. 

 

 

Pay Range: $ 126,100 – $168,125 Annually  

This hiring range is a reasonable estimate of the base pay range for this position at the time of posting.  Pay is based on a number of factors which may include job-related knowledge, skills, experience, business requirements and geographic location.   

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.

** Note that the following statements only apply to candidates who will be working from an unincorporated area within Los Angeles County. **

First American will consider for employment all qualified applicants, including those with arrest or conviction records, in a manner consistent with the requirements of applicable state and local laws (e.g., the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act).

First American intends to conduct a review of an applicant’s criminal history in connection with a conditional offer. First American reasonably believes that a criminal history may have a direct, adverse and negative relationship with the following material job duties for this position potentially resulting in the withdrawal of the conditional offer of employment: handling of confidential, proprietary or trade secret information belonging to First American or its customers, administrating or facilitating financial transactions, and the ability to meet customer-imposed criminal history requirements.

Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.

Top Skills

B2B Saas
Financial Services
Fintech
Title Settlement Software
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The Company
HQ: Santa Ana, CA
13,104 Employees
Year Founded: 1889

What We Do

First American provides financial services through its Title Insurance and Services segment and its Specialty Insurance segment. The First American Family of Companies’ core business lines include title insurance and closing/settlement services; title plant management services; title and other real property records and images; valuation products and services; home warranty products; property and casualty insurance; and banking, trust, and investment advisory services.

First American Title Insurance Company provides comprehensive title insurance protection and professional settlement services for homebuyers and sellers, real estate agents and brokers, mortgage lenders, commercial property professionals, homebuilders and developers, title agencies and legal professionals to facilitate real estate purchases, construction, refinances or equity loans.

First American's thorough title searches, title clearance and title insurance policies help to produce clear property titles and enable the efficient transfer of real estate.

As one of the largest title insurance companies in the nation, First American offers title insurance and settlement services through its direct operations and an extensive network of agents throughout the United States and internationally.

First American Title Insurance Company traces its history to 1889 and is the largest subsidiary of First American Financial Corporation (NYSE: FAF).

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