We are obsessed with the hero's journey at JobNimbus. Every person has a hero's journey—Hermione Granger, James T. Kirk, Frodo Baggins, Anna & Elsa, Nacho Libre, and even YOU! This is our “call to adventure” to come check out JobNimbus. What do you have to lose? You might make a few new friends, learn about a sick new company doing some amazing things, and maybe even land a new job!
Mission:
Develop and scale product marketing strategy that drives awareness, adoption, and differentiation across our platform.
What You'll Be Doing:
Product Strategy & Voice of Customer- Partner with Product Managers to align on roadmap, market needs, and customer pain points
- Lead research initiatives: win/loss, surveys, persona validation, competitor insights
- Synthesize insights across Sales, CX, and product usage to guide messaging and roadmap
- Own GTM planning for product lines, verticals, or major feature releases
- Define positioning, value propositions, and messaging frameworks
- Coordinate cross-functional launch execution across Product, Sales, Lifecycle, and Marketing
- Partner with Lifecycle Marketing to ensure smooth post-launch adoption efforts
- Conduct competitive pricing audits and influence pricing models in partnership with Product and Finance
- Deliver positioning for packaging tiers and monetization strategy
- Build strategic enablement content: battlecards, pitch frameworks, playbooks, and talk tracks
- Collaborate with Enablement and RevOps on rollout and training
- Monitor usage and effectiveness to continuously improve materials
- Provide messaging guidance for Lifecycle, Content, and Customer Comms
- Ensure in-app, email, and sales collateral reflect consistent, strategic positioning
- Influence in-app messaging direction in collaboration with the Customer Comms Specialist
- Lead the development, validation, and documentation of buyer personas and ideal customer profiles (ICPs)
- Conduct regular win/loss analysis, customer interviews, and survey programs to evolve personas
- Align personas with product roadmap, sales enablement, and GTM positioning
- Develop product narratives and transformational messaging for outbound and content
- Identify advocates and support case study or testimonial creation in partnership with Content or CS
- Champion use of AI tools for message testing, research synthesis, and asset generation
- Evaluate and pilot tools to streamline PMM workflows and cross-functional collaboration
What Makes You the Hero for This Job:
- 5–7+ years of B2B SaaS product marketing experience, including ownership of multi-product GTM
- Proven success driving product positioning, competitive differentiation, and customer insight strategy
- Deep understanding of go-to-market planning, messaging frameworks, and pricing/packaging strategy
- Strong research skills (VOC, win/loss, persona development) and the ability to turn insights into action
- Confident collaborator with Product, Sales, CX, and Lifecycle Marketing stakeholders
- Excellent communicator—skilled in storytelling, internal alignment, and executive-level presentations
- Comfortable leading enablement content strategy (battlecards, pitches, talk tracks, etc.)
- Hands-on experience with research, analysis, and enablement tooling (Hubspot, Pendo)
- AI-fluent: actively uses AI to accelerate research, content generation, or GTM planning
- Bonus: Experience in SMB or vertical SaaS; familiarity with PLG environments
Superpowers:
- Extreme Ownership. You own the outcomes, drive initiatives, and solve problems proactively. If you need direction and someone to hold your hand, this job is not for you.
- Customer Obsessed. Everything we build should leave our customers saying, "Aw dip. This product is off the charts cool. Whoever wrote that code deserves a raise!"
- Proactive Learning. You stay ahead of the curve, continuously learning and implementing cutting-edge technologies.
- Team Commitment. You build, mentor, and lead a high-performance engineering team that delivers results together.
- Self Awareness. You know your strengths, weaknesses, and how to surround yourself with the right talent to succeed.
Mentor (Hit us up to get more information)
Dustan Halbach - Specialist in hiring amazing people, lover of the outdoors, hunting, fly fishing, snowboarding, hockey and golf.
Top Skills
What We Do
JobNimbus is an all-in-one hub for your business. With JobNimbus, you can track sales, jobs, and tasks from a single, simplified interface. Because JobNimbus is mobile, you can access your information wherever you are, get everyone on the same page, and grow your business.
With a proven design and state-of-the-art technology, JobNimbus is built to be the simplest and fastest of its kind.
