The Role
This role involves leading product marketing initiatives, shaping go-to-market strategies, overseeing product launches, and collaborating cross-functionally to enhance brand awareness and product adoption.
Summary Generated by Built In
At Heard, we’re building the financial back office for therapists and wellness practitioners in private practice, and we’re growing fast. With thousands of paying customers and strong product-market fit, we’re redefining how our story, products, and brand show up in the market.
We are hiring a Senior Product Marketing Manager to own positioning, launches, and growth across our portfolio. You will set the vision for go-to-market, lead execution, shape our GTM playbook, craft messaging that resonates, and run campaigns that convert.
If you blend market insight with creative storytelling and a bias for measurable impact, and you are excited to build strategy, develop talent, and roll up your sleeves, this role is for you.
What You’ll Own:
- Refine and own Heard’s go-to-market vision and positioning across products and services.
- Lead product launches end-to-end: from messaging to multi-channel GTM campaigns to measurement and iteration.
- Act as a key influencer on the product roadmap by translating customer and market signals into prioritized opportunities with clear business cases.
- Conduct ICP and persona research and analysis: interviews, surveys, usage data, and win-loss to inform our GTM narrative and roadmap
- Increase product adoption and drive upsell conversion through targeted campaigns.
- Oversee development of a results and data-driven product marketing content strategy, optimized for both Google search and LLM discovery, that blends emotional storytelling with high-impact assets to grow brand awareness, deeply resonate with our audience, and substantially increase MQLs.
- Oversee product marketing lifecycle strategy, continually optimizing impactful automated flows and campaigns that drive adoption, upsells, and long-term customer value.
- Partner with product, sales, and customer success to gather customer insights, shape messaging, and create assets that support every stage of the funnel.
- Define, track, and report on key metrics tied to awareness, adoption, conversion, and retention.
You Might Be a Fit If:
- You’ve led product marketing at a fast-paced B2B SaaS company; experience with SMB audiences is a plus.
- You thrive in cross-functional environments, influence stakeholders with clarity, and keep teams aligned on outcomes.
- You can distill complex products into clear, compelling positioning and messaging that drives action.
- You’ve successfully taken new products or services from concept to launch to scale, and know how to sustain momentum post-launch.
- You understand how brand, content, and lifecycle marketing work together to drive awareness, adoption, and loyalty.
- You’ve led product marketing lifecycle initiatives that improved adoption, retention, and upsells.
- You’re fluent in both strategy and execution, equally comfortable setting the vision and digging into the data.
- You care deeply about brand and voice, and know how to maintain consistency while adapting for different channels.
- You’re able to work in-office 60% of the time at our Seattle, Washington office (approximately three days per week), with flexibility to work remotely the rest of the time
What We’re Offering:
- A chance to define and own a high-impact function at a company with strong product-market fit, thousands of paying customers, and a mission that matters.
- Resources to build, test, and scale
- A collaborative, fast-moving culture that values clarity, trust, and autonomy.
- Competitive compensation, equity, and benefits.
Compensation is variable and is subject to a candidate’s personal qualifications and expectations. Heard is an equal opportunity employer. We aim to build a workforce of individuals from different backgrounds, with different abilities, identities, and mindsets. Even if you do not meet all of the qualifications listed above, we encourage you to apply! Heard participates in the U.S. Department of Homeland Security’s E-Verify program to confirm the employment eligibility of all newly hired employees. For more information please check out E-Verify
Top Skills
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The Company
What We Do
Heard is an all-in-one financial solution for therapists that combines software and human support to handle bookkeeping, taxes, payroll and more.
