Granicus LLC
Senior Product Marketing Manager
At Granicus, our mission is to help bring government and citizens closer together.
The Role
The Company
Serving the People Who Serve the People
Granicus is driven by the excitement of building, implementing, and maintaining technology that is transforming the Govtech industry by bringing governments and their constituents together. We are on a mission to support our customers by meeting the needs of their communities and implementing our technology in ways that are equitable and inclusive. Granicus has consistently appeared on the GovTech 100 list over the past 5 years and has been recognized as the best companies to work on BuiltIn.
Over the last 25 years, we have served 5,500 federal, state, and local government agencies and more than 300 million citizen subscribers powering an unmatched Subscriber Network that uses our digital solutions to make the world a better place. With comprehensive cloud-based solutions for communications, government website design, meeting and agenda management software, records management, and digital services, Granicus empowers stronger relationships between government and residents across the U.S., U.K., Australia, New Zealand, and Canada. By simplifying interactions with residents, while disseminating critical information, Granicus brings governments closer to the people they serve—driving meaningful change for communities around the globe.
Want to know more? See more of what we do here.
As a Senior Product Marketing Manager, you will have responsibility for creating the positioning and developing the marketing programs to grow a Granicus product line over time. This role requires a combination technical product knowledge to obtain a deep understanding of our products, combined with the market insights and marketing skills to effectively develop and communicate our product positioning and differentiators. This position works closely with product management, sales, other marketing organizations, professional services, and customer success to develop the overall product line business.
What Your Impac will look like:
- Work closely with customers, sales and product teams to create product line sales strategy and deliverables to ensure product line success and growth
- Maintain understanding of product line strengths and weaknesses to develop product positioning and messaging that differentiates our products in the market
- Analyze data and conduct interviews to better understand how customers use our solutions
- Perform competitive research to profile our key competitors
- Conduct interviews to assist in defining buyer personas
- Develop product and solution-oriented content including positioning, pitch decks, other sales-facing materials, website content, videos, blogs, and webinars
- Plan the launch of new products and releases and manage cross-functional implementation
- Work and communicate cross-functionally to drive strategic demand generation efforts
You will love this job if you have:
- 5+ years of B2B Software Product Marketing experience
- Experience with the B2B customer experience, marketing automation, service management, and/or government software application markets is preferred
- Experience with developing product positioning and implementing product-specific demand generation programs
- An ability to work well in a fast-paced environment where functioning autonomously and collaborating as part of a team are equally important
- Self-starter with the curiosity to expand the scope of assigned projects and tasks as needed
- Experience in researching and analyzing market landscape and competitive intelligence
- Project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment
- Strong written communication and presentation skills
- Comfortable and professional when interacting with clients, onsite staffing, and representing Granicus to the general public
- Experience working with international and virtual teams
Don’t have all the skills/experience mentioned above? At Granicus, we are trying to build diverse, inclusive teams. We do not have degree requirements for most of our roles. If you don’t meet every requirement above but are excited to learn more, we encourage you to apply. We might just be able to find another role that could be a perfect fit!
Security and Privacy Requirements
- Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program.
- Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies.
The Team
- We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand.
The Culture
- At Granicus, we are building a transparent, inclusive, and safe space for everyone who wants to be
a part of our journey.
- A few culture highlights include – Employee Resource Groups to encourage diverse voices
- Coffee with Mark sessions – Our employees get to interact with our CEO on very important and
sometimes difficult issues ranging from mental health to work-life balance and current affairs.
- Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more.-=- - We bring in special guests from time to time to discuss issues that impact our employee
population
The Impact
- We are proud to serve dynamic organizations around the globe that use our digital solutions to make the world a better place — quite literally. We have so many powerful success stories that illustrate how our solutions are impacting the world. See more of our impact here.
Granicus is committed to providing equal employment opportunities. All qualified applicants and employees will be considered for employment and advancement without regard to race, color, religion, creed, national origin, ancestry, sex, gender, gender identity, gender expression, physical or mental disability, age, genetic information, sexual or affectional orientation, marital status, status regarding public assistance, familial status, military or veteran status or any other status protected by applicable law.
Granicus LLC Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Granicus LLC and has not been reviewed or approved by Granicus LLC.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, spanning medical, dental, and vision, with an indication that a fully employer-paid medical option may exist for some employees. Mental-health support and telemedicine access are also portrayed as meaningful add-ons that increase benefits value.
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Leave & Time Off Breadth — Time-off offerings are framed as modern and flexible, including Flexible/Unlimited Time Off plus company-wide “Unplug” or “No Meeting” days. Paid sick time, holidays, volunteer time, and parental leave are described as part of the broader leave portfolio.
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Retirement Support — A 401(k) plan with employer matching is consistently part of the package, with match levels described in the mid-single-digit range in some references. Retirement support is often treated as a stabilizing component of total rewards even when cash compensation feels less competitive.
Granicus LLC Insights
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The Company
What We Do
Granicus provides technology and services that empowers government organizations to create seamless digital experiences for the people they serve. By offering the industry’s leading cloud-based solutions for communications, content management, meeting and agenda management, and digital services to more than 5,500 public sector organizations, Granicus helps turn government missions into quantifiable realities.
Why Work With Us
As a company, Granicus helps empower some of the most creative people in the world who innovate within complex public sector organizations. We help make policies more effective and to transform the citizen experience so that everything from road closures to fostering programs are better communicated, understood, and ultimately successful.
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