Founded in 2016, Lusha grew from a bootstrapped startup to a $1.5B unicorn, backed by $245M in investments and trusted by sales teams at Google, Zendesk, and Yotpo.
Lusha is changing the B2B sales experience with a new approach called Sales Streaming. It allows salespeople to search for any lead in the world, then our AI finds them better ones, keeps them streaming, and does outreach for them. This means they can now spend most of their time actually selling.
With 1.5M+ users, 200M+ contacts, and 40K new signups every month, we’re the engine behind modern GTM teams. And we’re just getting started.
Where Does This Role Fit in Our Vision?
As a Product Marketing Manager, you’ll be at the intersection of product, sales, and marketing—owning messaging, positioning, and go-to-market strategy. Your work will empower sales professionals globally to discover more opportunities and grow faster, while ensuring that every product launch and feature introduction drives impact across the funnel. You’ll play a key role in differentiating Lusha in a competitive market and driving adoption among millions of users.
What Will You Be Responsible For?
- Own the entire product messaging lifecycle, from awareness to customer advocacy, creating narratives that set Lusha apart.
- Build and execute go-to-market plans for new features and products, launching across web, social, email, and targeted campaigns.
- Develop compelling product positioning and messaging tailored to different audiences and funnel stages.
- Create and maintain sales enablement materials (guides, assets, and resources) to support adoption and customer success.
- Leverage data and analytics to measure performance, optimize campaigns, and refine GTM strategies against KPIs.
- Collaborate closely with Product, Sales, and Marketing teams to ensure alignment and successful execution.
- Manage multiple projects simultaneously, prioritizing effectively in a fast-paced environment.
Requirements
- 3+ years of experience as a Product Marketing Manager in B2B/B2C.
- Proven track record of developing and executing go-to-market strategies, including positioning, messaging, and campaign planning.
- Excellent storytelling and communication skills, with experience adapting messaging across audiences and channels (including wireframes/mockups).
- Strong command of English, verbal and written.
- Data-driven mindset—able to pair insights with user empathy for effective decision-making.
- Tech-curious communicator who can simplify complex concepts.
- Organized self-starter who thrives in high-growth, dynamic environments.
- Collaborative team player able to partner across departments.
- Major plus: experience in PLG companies with a high-touch enterprise component.
- AI-savvy: comfortable working with AI tools and staying ahead of emerging trends.
We’re dreamers, innovators, and learners, driven by simplicity, collaboration, and trust.
At Lusha, your work matters. Your voice is heard. And your growth is part of our growth.
Ready to join us? Let’s build the future of sales, together.
Top Skills
What We Do
At Lusha, we're building a future where every B2B sales professional is equipped with the data they need to succeed. Founded in 2016 by Assaf Eisenstein and Yoni Tserruya, our mission is to organize the world's business data while empowering our customers to uncover relevant revenue and growth opportunities. We're proudly GDPR compliant and maintain a globally compliant database.
With a staggering reach of 1 million users and a database boasting over 200 million entries, including 45 million direct contacts in North America, 50 million enterprise and SMB business profiles, and 21 million GDPR-compliant European contacts, Lusha stands as an indispensable resource in the B2B landscape. Our community has surged to over 670,000 sales professionals and 223,000 sales organizations, proudly showcasing partners such as Zendesk, Google, and Yotpo.
With significant investments totaling $240 million, we've transitioned from our bootstrap origins to unicorn status with a value estimation of $1.5 billion. Starting as a profitable bootstrap company and surviving solely on profits for 4.5 years, our journey is a testament to our commitment to innovation and the iconic brand we've become, continuously setting new standards in the industry.
In total, Lusha has 300 employees globally in two sites—Tel Aviv and Boston. Our teams are the driving force behind everything we do, dedicated not only to meeting but exceeding our customers' needs. We understand the importance of connection, fostering a collaborative environment where every employee contributes to our success.
Your voice matters, your ideas count, and together, we'll thrive.
Join us on this journey to revolutionize B2B sales. Let's grow better together.
Why Work With Us
Welcome to Lusha, where culture isn't a label—it's our DNA. Dream-driven creators, user-centric innovators, and relentless learners, we thrive on simplicity, collaboration, and trust.
Join us in shaping a company we're proud of—one where every voice matters and dreams fuel our journey.
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