We are seeking an exceptional Senior Product Marketing Manager to drive our B2B marketing strategy in the rapidly evolving AI landscape. You'll play a pivotal role in shaping product marketing excellence across our portfolio, working closely with cross-functional teams to craft compelling narratives for our cutting-edge AI solutions. This role offers significant growth opportunities and the potential to expand responsibilities as our team scales.
You'll be responsible for developing comprehensive go-to-market strategies, positioning, and messaging for our sophisticated B2B AI products, with particular focus on AI agents alongside our LLM capabilities. Working hand-in-hand with our Platform Product team, you'll identify core product narratives, orchestrate an ambitious launch schedule, and own the entire product and feature launch process across our platform.
A critical aspect of this role requires becoming a deep technical expert in AI agents and the broader Generative AI ecosystem. You must be able to dive into highly complex, cutting-edge technology architecture and translate sophisticated technical concepts into accessible, compelling stories for both enterprise decision-makers and technical practitioners. We need someone who can navigate the technical weeds while crafting clear value propositions for diverse audiences.
Role and Responsibilities
- Strategic Product Narrative Development: Craft holistic, differentiated product narratives across our B2B AI portfolio that effectively communicate complex technical capabilities to both enterprise buyers and developer communities.
- Technical Translation & Positioning: Master the technical intricacies of AI agents and LLMs to develop positioning that accurately represents our sophisticated technology while remaining accessible to non-technical stakeholders
- Cross-Functional Leadership: Serve as the central alignment point between marketing, product, and sales teams, driving coordinated go-to-market execution for complex technical products
- Launch Excellence: Own end-to-end product and feature launches, managing ambitious roadmaps while ensuring technical accuracy and market relevance
- Market Intelligence: Conduct deep competitive analysis and technical market research in the AI agents and LLM space, translating insights into differentiated messaging and positioning strategies
- Sales Enablement: Develop sophisticated collateral and enablement materials that help our sales team articulate complex technical value propositions to enterprise prospects
- Team Development & Mentorship: Guide and develop product marketing capabilities across the organization, with opportunities for expanded leadership responsibilities
- Performance Management: Define and track KPIs that measure launch success, message resonance, and content effectiveness across technical and business audiences
Requirements
- 7+ years of product marketing experience with complex, technical SaaS products serving developer ecosystems and enterprise customers
- Proven technical aptitude - ability to quickly understand sophisticated AI/ML technologies, system architectures, and technical differentiation
- Leadership experience with demonstrated ability to guide teams and drive cross-functional initiatives
- Enterprise marketing expertise with deep understanding of technical buyer journeys and enterprise sales processes
- Developer ecosystem experience - proven success marketing to technical audiences and understanding developer needs
- Exceptional communication skills - ability to distill complex technical concepts for varied audiences while maintaining technical accuracy
Preferred Qualifications
- AI/ML domain expertise - background in AI agents or related cutting-edge AI technologies
- Technical background - engineering, computer science, or equivalent technical education/experience
- Startup/scale-up experience - comfort with fast-paced environments and evolving responsibilities
- Quantitative research skills - experience with market research, data analysis, and translating insights into strategy
Core Competencies
- Deep curiosity about AI technology evolution and market dynamics
- Strong analytical and research capabilities
- Adaptability and resilience in dynamic, fast-paced environments
- Excellent stakeholder management and cross-functional collaboration
- Fluent English communication (written and verbal)
About Us
AI21 Labs is pioneering the development of Foundation Models and AI Systems for enterprises, accelerating the adoption of Generative AI in production.
Established in 2017 by AI visionaries Prof. Amnon Shashua, Prof. Yoav Shoham, and Ori Goshen, our mission is to equip businesses with cutting-edge LLMs and AI capabilities. Backed by leading investors like Pitango, Google, Nvidia, Intel Capital, and Comcast Ventures.
Join us on this exciting journey and advance your career with AI21 Labs!
Top Skills
What We Do
AI21 is pioneering the development of enterprise AI Systems and foundation models. Our mission is to transform cutting-edge deep tech research into enterprise-ready AI systems. We offer privately deployed models with unmatched security, privacy and reliability with tailored solutions for every organization. Founded in 2017, AI21 has raised $336 million from leading investors including NVIDIA, Google and Intel.
