Lead Product Marketing Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

As a Principal Product Marketing Manager, you will play a key role in driving the success of our platform by supporting core product marketing initiatives, including ideal customer profiles (ICP), product positioning, messaging, competitive intelligence, sales enablement tools, and go-to-market activities. You’ll work closely with product management, sales, marketing, and customer success teams to align on product strategy and ensure successful adoption and growth. This role requires hands-on experience in enterprise tech product marketing, strong communication skills, and a passion for solving the challenges of modern software development.

Positioning & Messaging

• Develop and refine product positioning and messaging that resonate with IT leaders, developers, LOB leaders, and enterprise decision-makers.

• Ensure consistent messaging across all internal and external channels.

• Support sales teams’ command of message in partnership with Sales Enablement.

Go-to-Market Execution

• Contribute to go-to-market (GTM) planning and execution for new product launches and updates.

• Partner with sales enablement teams to create compelling materials, including presentations, datasheets, battle cards, and case studies.

• Work with sales and marketing to support successful routes to market and sales strategies.

Market Insights & Competitive Intelligence

• Conduct market research to understand customer needs, market trends, and competitive dynamics.

• Assist in developing competitive positioning strategies to differentiate OutSystems from key competitors.

• Equip sales and marketing teams with actionable insights to differentiate OutSystems in the marketplace.

Cross-Functional Collaboration

• Collaborate with product management to align marketing strategies with the product roadmap.

• Partner with demand generation, analyst relations, and corporate communications to drive awareness, pipeline growth, and won business.

Metrics & Reporting

• Track, analyze, and report on key product marketing metrics to measure the effectiveness of campaigns and initiatives.

• Bachelor’s degree in marketing, business, or a related field; MBA a plus.

• 8+ years of experience in product marketing in enterprise software or SaaS, preferably with experience in the software development or low-code space or marketing to IT/Development professionals.

• Demonstrated ability to craft compelling narratives and translate technical features into business value.

• Experience in competitive positioning and differentiation in a crowded market.

• Experience working with sales teams to develop enablement materials and drive alignment.

• Excellent communication and presentation skills.

• Comfortable representing the business at industry events.

• Analytical mindset with a focus on data-driven decision-making.

• Solid understanding of demand generation and sales cycles, and how product marketing work feeds into demand gen funnel optimizations.

The Longer Story:

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

• A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.

• Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.

• Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.

• Disrupting the status quo is in our DNA. In fact, it’s why our company exists.

• We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.