Product Marketing Manager

Overview

The Product Marketing Manager will lead the strategy and execution for product marketing initiatives and partner go-to-market programs. This position collaborates cross-functionally with Customer Success, Sales, Partner and Marketing teams to create compelling marketing materials, drive partner adoption, and accelerate revenue growth through product positioning. This person needs to be a good writer with a proven track record of translating product insights into compelling content and positioning.

What You’ll Do

• Lead cross-functional marketing initiatives through agile project management, ensuring that campaigns and materials are developed efficiently and align with business objectives.

• Own the messaging and positioning of the Electric solutions, synthesizing complex product capabilities into compelling narratives that drive adoption.

• Develop and manage a strategic portfolio of assets, including including one-pagers, sell sheets, FAQs, partner pitch decks, and competitive battle cards that arms sales teams to win.

• Foster a data-driven marketing culture, leveraging competitive analysis, customer feedback, and campaign performance data to inform marketing strategies.

• Manage product update communications to clients and prospects.

• Use a combination of quantitative and qualitative data to prioritize marketing initiatives and measure the effectiveness of partner adoption campaigns and product positioning efforts.

• Align with the marketing team to develop product nurture campaigns designed to drive partner customer adoption and engagement with the platform.

• Define detailed campaign briefs, content requirements, and success metrics in collaboration with marketing, design and analytics teams, covering messaging frameworks, audience and targeting.

• Align with the marketing team for development and execution of a full marketing campaign lifecycle, ensuring timely delivery of high-impact marketing assets.

Who You Are

• 5+ years of experience in a product marketing role in a SaaS or tech company

• Experience with partner marketing, channel programs, and creating marketing materials for technical products and services.

• Strong analytical and problem-solving skills, with demonstrated ability to leverage marketing data and understand partner ecosystems.

• Excellent communication, written, and presentation skills, with the ability to create compelling content and influence outcomes across multiple stakeholder groups.

• Experience creating product led, sales enablement materials

• Proven experience leading cross-functional marketing initiatives across multiple departments.

• Strong project management skills, with experience in agile marketing methodologies and ability to remove blockers quickly.

• Technical proficiency and familiarity with marketing automation platforms, CRM systems (e.g., HubSpot, Salesforce, etc) and partner portal technologies is a plus.

What Success Looks Like:

• Stakeholder Engagement and Collaboration: Build strong relationships with key stakeholders across Sales, CS, and Partner teams, aligning marketing initiatives with business needs and delivering actionable product focused, partner enablement materials.

• Strategic and Analytical Thinking: Combine strategic marketing vision with attention to detail to solve complex positioning challenges, drive partner adoption improvements, and provide actionable insights through campaign performance analysis.

• Campaign and Content Management: Successfully manage multiple marketing campaigns, prioritize content creation, develop marketing roadmaps

• Technical Proficiency and Innovation: Leverage marketing technology expertise to design innovative campaigns and guide the team through A/B testing and program optimization.

• Communication and Leadership: Demonstrate strong presentation skills, collaborate effectively with senior management and external partners, and lead with empathy to drive team success.

• Focus on Continuous Improvement: Actively seek ways to improve marketing processes, partner relationships, and customer experiences, while fostering team development and delivering measurable business impact.

What Growth Looks Like:

• Increased expertise in partner ecosystem management, co-marketing strategies, and channel partner enablement best practices.

• Become a subject-matter expert in product positioning and competitive differentiation within Electric's market segment.

• Develop advanced knowledge of B2B marketing automation, lead nurturing, and partner-driven revenue attribution models.

• Develop and deliver on specific partner adoption and product marketing OKRs backed by data-driven campaign optimizations.

Who We Are

Electric empowers small and medium-sized businesses with everything they need to take control of their IT and security environment.

Our best-in-class software provides SMBs with the insights and tools to make IT easy (even if you’re not an IT expert)! From mobile device management to employee onboarding and offboarding, SMBs can manage their IT with transparency and confidence in the Electric IT Hub.

Our employees are our most valuable asset. We have a people-first culture that prioritizes inclusion, support, growth, and development. You're not just an employee here; you're an important part of our community and our mission to make IT easy and reliable for SMBs.

If you want to bring your skills to a highly collaborative team, are passionate about pairing the creative with the analytical, have a flair for testing and experimentation, embody grit, determination, and curiosity, and want to be part of bringing Electric to SMBs across the US, read on.

Working Conditions

If the job requires a person to work in special working conditions this should be stated in the job description. Special working conditions cover a range of circumstances from regular evening and weekend work, shift work, working outdoors, working with challenging clients, and so forth. Include what it’s like to work at this company, in this role, today (i.e. the “gotcha’s)

Physical Requirements

If the job is physically demanding, this should be stated in the job description. A physically demanding job is one where they are required to stand for extended periods of time, lift heavy objects on a regular basis, do repetitive tasks with few breaks, and so forth.

Excited about the opportunity, but worried you don’t meet all the requirements? We recognize that people are less likely to apply to jobs where they don’t meet every single qualification. Imposter syndrome can get in the way of meeting spectacular candidates. We encourage you to apply anyway, and give us both the chance to find out if you’re the right candidate for this or other roles!

Read about working at Electric here and meet our leadership team!

We offer a range of benefits that include:

• Flexible and generous PTO

• Mental Wellness Days

• Volunteer Days

• Medical, Vision, Dental, and Orthodontia Coverage

• 401k

• Monthly WFH Stipend

• ESOP (Employee Stock Option Program)

• Kindbody Membership for Family Planning

• Pre-taxed Commuter Benefits

• Generous Parental Leave

• Paid medical, family, and military leave

• Short and Long Term Disability

• Employee Assistance Programs

• Life Insurance funded by Electric

• Training and career growth

• Awesome team building events!

Where?

We are headquartered in NYC, and have remote locations across 22 states. We embrace a hybrid culture and offer opportunities throughout the year for folks to get together in regional markets or at HQ. With a widely distributed team, we are used to working remotely across different time zones.

See below to see if you are eligible to work within the 22 states we hire in: Arizona, California, Colorado, Connecticut, Florida, Georgia, Maine, Maryland, Massachusetts, Michigan, Minnesota, New Jersey, New York, North Carolina, Oregon, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Utah, and Wisconsin.

Standard Working Hours: 9:00AM -6:00PM in your local timezone

We are an equal opportunity employer.

We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.

We are committed to creating a diverse and inclusive work environment. Electric does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status or any other protected status under the law.

Accommodations

Electric is committed to providing access, equal opportunities, and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation as part of the recruitment process, please contact: [email protected].