What you'll do:
- Develop a deep understanding of accountants and bookkeepers and their product needs through market research, customer interviews, and data analysis
- Conduct in-depth competitive research and market analysis to identify industry trends, benchmark product positioning, and uncover opportunities for differentiation and growth
- Track and analyse the performance of product marketing initiatives, using insights to iterate and optimise continuously
- Develop and maintain clear, differentiated positioning and messaging that reflects the segment’s needs and aligns with Xero's value. Identify and surface strong claims and proof points to back up messaging
- You will be the primary Product representative on Go-To-Market programs, to ensure we release product efficiently and effectively
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
- Partner closely with Partner Marketing and GTM teams to increase engagement, acquisition, and share of wallet within the segment
- Align marketing efforts across the broader ecosystem to ensure the full value of Xero’s products and experiences is delivered to this audience
- Create and evolve internal enablement tools—such as product playbooks, messaging frameworks, and audience personas—to support go-to-market success
- Build scalable content and tools (e.g. pitch decks, one-pagers, videos) that enable internal teams and external campaigns
- Act as the voice of the customer in cross-functional discussions across product, experience, rewards, and marketing
- Partner with sales, product, and regional marketing to ensure alignment and adoption of messaging and tools
What you'll bring with you:
- 5+ years in product marketing, segment marketing, or similar roles
- Strong storytelling skills with the proven ability to apply product marketing best practices to create compelling, customer-led narratives
- Demonstrated success building internal enablement tools (e.g., playbooks, messaging frameworks, audience guides)
- Ability to influence and align cross-functional teams, particularly across product, marketing, and regional teams
- Excellent communication skills—both written and verbal—with attention to clarity and audience
- Familiarity or direct experience with the accounting and bookkeeping industry
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
