The Role
The Senior Product Marketing Manager will lead go-to-market strategies, manage cross-functional teams, and develop messaging for product launches, specifically in the crypto and Web3 space.
Summary Generated by Built In
KEY RESPONSIBILITIES
Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets.
Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals.
Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments.
Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies.
Cross-Functional Leadership : Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing).
Community amplification : Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users.
Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.
BASIC QUALIFICATIONS
1. 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space.
2. Proven track record of launching products and driving adoption through hands-on marketing efforts.
3. Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies.
4. Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key.
5. Exceptional communication and storytelling skills, with both technical and creative expertise.
Top Skills
Blockchain
Cryptocurrencies
Web3
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The Company
What We Do
CoinMarketCap is the world's most trusted & accurate source for crypto market capitalizations, pricing and information.
CoinMarketCap is a U.S. company registered in the United States of America.
CoinMarketCap has been the premier price-tracking website for cryptocurrencies. It is the most referenced and trusted source for comparing thousands of crypto entities in the rapidly growing cryptocurrency space by users, institutions, and media.
CoinMarketCap firmly stands for accurate, timely and unbiased information, enabling each end user to draw their own informed conclusions from CoinMarketCap data.
