At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. As the leading platform for Daily Fantasy Sports, we cover a diverse range of sports leagues, including the NFL, NBA, and Esports titles like League of Legends and Counter-Strike. Our team of over 450 employees thrives in an inclusive culture that values individuals from diverse backgrounds, regardless of their level of sports fandom. Ready to reimagine the DFS industry together?
Free-to-Play (F2P) is a strategic growth engine for PrizePicks—expanding our platform’s reach, engagement, and lifetime value beyond real-money gaming. As we scale nationally, F2P will play a pivotal role in building daily sports rituals for a broader, more diverse audience.
We’re looking for a Sr. Product Marketing Manager, F2P to own the business and marketing strategy for our F2P division. This role isn’t just about launch plans—it’s about driving business outcomes: growing adoption, increasing session frequency, optimizing monetization, and extending customer lifetime value. You’ll sit at the intersection of Product, Reinvestment, Analytics, Growth, and Creative—translating product innovation into tangible commercial impact.
This is an ideal role for a strategic, analytical product marketer who can balance creativity with commercial rigor—and who’s ready to take ownership of one of PrizePicks' highest-potential verticals.
What you’ll do:- Own the Free-to-Play Business GTM Strategy: Lead the full go-to-market and growth strategy for all Free-to-Play games and features. Set priorities, define KPIs, align stakeholders, and drive coordinated execution across teams.
- Develop and Optimize Revenue & Engagement Models: Partner with Reinvestment, Analytics, Finance and Product to design in-game economies, reward systems, and monetization strategies that maximize player retention, frequency, and optional upsell to real-money play.
- Drive Business Growth: Set and own aggressive targets around F2P adoption, active user growth, engagement rates, ARPU contribution, and progression funnel metrics. Build marketing plans tied directly to bottom-line performance.
- Collaborate on Product Development: Work hand-in-hand with Product Managers to shape roadmap priorities and feature design. Ensure new launches are built with player needs and commercial outcomes in mind.
- Define the Product Narrative: Craft clear, compelling messaging frameworks that communicate the value, details and offering. Develop product positioning, messaging frameworks, and go-to-market communications that clearly articulate the value proposition of each F2P experience to different customer segments.
- Launch and Scale Campaigns: Lead & coordinate the cross functional development of the creation of launch plans, promotional strategies, media plans, lifecycle programs, and in-app journeys and marketing initiatives that scale new F2P products from early adopters to mass engagement.
- Track Performance & Optimize: Define KPIs for feature launches and promotional efforts. Monitor adoption, session frequency, retention, and LTV—refining GTM and engagement strategies based on insights.
- Drive Engagement and Retention: Partner with Lifecycle, Reinvestment and Product teams to design and optimize player journeys, promotional loops, and in-game reward structures that drive frequent play and community participation.
- Fuel Creative Campaigns: Translate F2P experiences into inspiring creative briefs that fuel content across paid media, CRM, social, product marketing, in-app, and community channels.
- Champion Cross-Functional Alignment: Drive collaboration between Product, Reinvestment, Finance, Growth, Creative, Lifecycle, and Analytics teams to ensure smooth, impactful launches and ongoing momentum for F2P products.
- Surface Trends & Player Insights: Stay plugged into free-to-play gaming, sports culture, and engagement-driven product trends. Conduct competitive audits and bring forward new opportunities for gameplay innovation.
- 6–8+ years in product marketing, consumer tech, or gaming—ideally with experience launching new products and platforms (free-to-play games, a plus)
- Proven success owning GTM strategies with measurable impact on business KPIs (adoption, engagement, monetization, retention)
- Strong analytical skills—comfortable setting targets, building dashboards, interpreting product analytics, and making data-driven decisions
- Commercial mindset with strong understanding of LTV, ARPU, retention curves, and progression funnels
- Ability to lead cross-functional workstreams and drive alignment across product, revenue, and marketing teams
- Excellent messaging, storytelling, and creative briefing skills to translate complex product mechanics into clear, compelling campaigns
- Passion for innovation in gaming, fan engagement, and loyalty dynamics
- This is a hybrid position based at our PrizePicks headquarters in Atlanta, GA. #LI-Hybrid
In addition to your great compensation package, full-time employees will be eligible for the following perks:
- Company-subsidized medical, dental, & vision plans
- 401(k) plan with company match
- Annual bonus
- Flexible PTO to encourage a healthy work/life balance (2 weeks STRONGLY encouraged!)
- Generous paid leave programs, including 16-week paid parental leave and disability benefits
- Workplace flexibility and modern work schedules focused on getting the job done, not hours clocked
- Company-wide in-person events and team outings
- Lifestyle enhancement program
- Company equipment provided (Windows & Mac options)
- Annual performance reviews with opportunities for growth and career development
You must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
PrizePicks Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PrizePicks and has not been reviewed or approved by PrizePicks.
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Healthcare Strength — Healthcare coverage is positioned as comprehensive, with company-subsidized medical, dental, and vision offerings plus mental-health support, telemedicine/virtual PT, and FSAs. The breadth of health-related add-ons (e.g., wellness programs and pet insurance) increases perceived total rewards beyond base pay.
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Parental & Family Support — Paid parental leave is described as notably generous at 16 weeks, alongside family medical leave and family-planning benefits such as adoption and infertility support. This depth of family support stands out as a meaningful reward component for employees with caregiving needs.
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Retirement Support — A 401(k) with company match is repeatedly cited as part of the standard package, alongside life and disability coverage. This creates a baseline of long-term financial support that complements cash compensation.
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What We Do
PrizePicks is the fastest-growing sports company in North America according to the 2022 Inc. 5000 rankings and the largest independent skill-based fantasy sports operator in North America. PrizePicks was also awarded a Best Places to work certification in 2025. The company was recognized as the Fantasy Sports Business of the Year Award by the Fantasy Sports & Gaming Association and as the Fantasy/DFS Operator of the Year by EGR North America. PrizePicks is the most fun, fast and simple version of daily fantasy sports, covering a wide variety of sports leagues from the NFL and NBA to esports titles League of Legends & Counter-Strike. Founded and headquartered in Atlanta, GA, the PrizePicks workforce has grown to over 150 in the past year, with the company recently being recognized as a Top Workplace by the Atlanta Journal Constitution. https://www.greatplacetowork.com/certified-company/7085841
Why Work With Us
A great place to work has a team-first mindset that fosters trust, open communication, and a willingness to adapt. It moves quickly with purpose, operates at peak performance, and encourages creativity. Employees feel valued, supported, and motivated to succeed in a positive and inclusive work environment. We believe in people here at PrizePicks.
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