What you'll do:
- Collaborate with Strategy, Product Management, Design and other stakeholders to undertake market, competitor and customer research to deeply understand the markets in which we operate as well as customer needs and pain points
- Consolidate and communicate relevant insights which determine Xero’s opportunity in market & integrate these insights into your product marketing plans
- Determine the target audience and segments, in particular the Serviceable Available Market, using insights from Product and Customer teams
- Lead a strategic and collaborative process with key stakeholders to define the CVP for target audiences & identify and maintain compelling product evidence of CVPs
- Bring CVPs to life for internal audiences, through assets such as messaging frameworks and product playbooks whilst ensuring CVPs are regularly reviewed and updated, in line with changes to customer, competitors and product
- Communicate product release calendar to Customer stakeholders in a timely manner, describing product value in customer terms
- Collaborate with Customer teams to brief product initiatives, agree optimal launch timing and GTM approach, and consult throughout the GTM process to ensure clear guardrails are set when communicating product value externally
- Develop internal briefing assets and internal sales enablement resources to help prepare and up-skill internal teams
- Identify opportunities to grow product adoption, usage and retention – utilising research, analytics and feedback from regions
- Lead in-product lifecycle marketing strategy and execution, including in-product communications
What you'll bring with you:
- 5+ years in a product marketing or marketing role
- Experience working in a global role across geographies, and in an agile environment with Product Managers and development teams
- Proven experience in the creation and development of product strategy, positioning and messaging
- The ability to think strategically, work independently and effectively in a fast paced environment
- Self-motivation, a creative and team player mindset with excellent project management skills and attention to detail
- Creative problem solving skills with the ability to incorporate new learnings into existing plans and act decisively and independently
- Strong communication, analytical, critical thinking and business strategy skills
- Direct experience with issues management
- Exceptional ability to articulate compelling propositions in clear language and develop effective marketing materials
- The ability to handle the pace and ambiguity that comes with working in a fast-paced tech environment
- Passion and desire to make a difference
- Authenticity, diplomacy and drive
Xero Compensation & Benefits Highlights
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Leave & Time Off Breadth — Paid time off is extensive in the U.S., including 21 days of annual leave, 10 wellbeing days, five “Xtra” days, three year‑end company holidays, and a paid volunteer day. Feedback suggests this structure provides meaningful flexibility for rest and personal needs.
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Parental & Family Support — Primary caregivers receive 26 weeks fully paid leave and partners receive six weeks, with additional family‑forming support available. Feedback suggests this depth of caregiver support stands out within the package.
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Wellbeing & Lifestyle Benefits — Employees have access to Modern Health coaching/counseling, Carrot fertility benefits, and an employer‑funded ThrivePass wellbeing allowance. Feedback suggests these offerings create a holistic wellbeing layer beyond standard medical coverage.
Xero Insights
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
