Senior Product Marketing Manager
Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market? Look no further than Veracode!
Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.
Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter.
We are seeking a strategic and driven Senior Product Marketing Manager to lead go-to-market strategies and drive growth for our growing application security portfolio. In this role, you will be at the intersection of product management, sales, and customer success, responsible for shaping product positioning, crafting compelling messaging, and enabling our sales and partner teams to thrive.
What you will be responsible for:
- Develop compelling, differentiated messaging for Veracode’s AI opportunity and product and our market leading SAST solution. portfolio,
- Ensure alignment with Veracode's broader brand and value proposition.
- Conduct competitive analyses to identify market trends, customer pain points, and competitive differentiation.
- Provide actionable insights to the product management team to influence roadmap decisions.
- Deliver enablement for sales on competitive positioning.
- Own and execute the go-to-market strategy for SAST and Fix, including product launches and cross-functional alignment with marketing, product, and sales teams.
- Develop and maintain buyer personas, use cases, and customer journey maps.
- Create high-impact sales tools, including battle cards, presentations, demo scripts, and case studies, to ensure sales teams can effectively position and sell the solutions.
- Deliver training to internal teams and partners to maximize their product knowledge and confidence.
- Partner with the demand generation team to develop campaigns that drive pipeline growth, including webinars, white papers, blogs, and email programs.
- Collaborate on content development to ensure alignment with product marketing strategies.
- Partner with customer success and account teams to identify and amplify customer success stories.
- Represent the voice of the customer, ensuring their feedback influences product development and messaging.
- Establish Veracode as a leader in application security through thought leadership content like blogs, white papers, and speaking opportunities.
Required Skills:
- 5–7+ years in product marketing, preferably in cybersecurity, SaaS, or developer-focused solutions.
- Familiarity with application security, cloud security, application security posture management, and secure software development lifecycle is highly desirable.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear, value-driven messaging.
- Strong organizational skills and ability to manage multiple projects and deadlines simultaneously.
- Proven ability to work cross-functionally and influence without authority.
- Bachelor’s degree in marketing, business, or a related field. A technical background or MBA is a plus.
What we offer you:
- Outstanding Medical, Dental, and Vision Coverage to meet all your healthcare needs.
- Wellness benefits to help you focus on what’s most important.
- “Take What You Need” time off policy.
- Extensive development and training offerings to help you grow your career at Veracode.
- Generous 401k match to help save for your future.
- Amazing community of professionals who take pride in what we do every day.
Compensation Transparency
In accordance with U.S. pay transparency laws, Veracode provides compensation transparency for roles based in the United States. Click here to view our compensation ranges by grade. Please note, specific compensation may be influenced by various factors including candidates experience, education, and work location.
Job Grade: Principal
Employment opportunities are available to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
At Veracode, we prioritize a secure recruitment process. Unfortunately, fake recruitment and job offer scams are on the rise. They aim to deceive candidates through emails and calls to obtain sensitive information.
Here’s our recruitment promise to you:
- Comprehensive Interview Process: We never extend job offers without a comprehensive interview process involving our recruitment team and hiring managers.
- Offer Communications: Our job offers are not sent solely through email, and we will never ask you to pay for your own hardware.
- Email Verification: Recruiting emails from Veracode will always originate from an “@veracode.com" email address.
If you have any doubts about the authenticity of an email, letter, or telephone communication claiming to be from Veracode, please reach out to us at [email protected] before taking any further action.
What We Do
Veracode is intelligent software security. The Veracode Software Security Platform continuously finds flaws and vulnerabilities at every stage of the modern software development lifecycle. Using powerful AI trained on a carefully curated, trusted dataset from experience analyzing trillions of lines of code, Veracode customers fix flaws faster with high accuracy.
Trusted by security teams, developers, and business leaders from thousands of the world’s leading organizations, Veracode is the pioneer, continuing to redefine what intelligent software security means
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