Forward was founded in 2013 by four Stanford Ph.D.s, building the industry's first network digital twin: a mathematically accurate model of the production network. It's the foundation for autonomous networking, giving engineers and AI agents the ability to know the impact of every change before it touches production. That founding instinct still defines how we work. We're accurate and evidence-driven, relentless about clarity, and we'd rather be certain than comfortable, building a groundbreaking platform that transforms how teams run and secure networks across every major cloud and vendor environment.
Global leaders like Goldman Sachs, PayPal, S&P Global, IBM, and Dell trust Forward, alongside fast-growing enterprises and government agencies, realizing an average of $14.2 million in annual benefits, according to IDC. Backed by top-tier investors, including A. Capital, Andreessen Horowitz, Goldman Sachs, MSD Partners, Omega Venture Partners, Section 32, and Threshold Ventures, and headquartered in Santa Clara, we're most proud of our team: curious people who'd rather build what doesn't exist than accept how things have always been done.
We are seeking a Senior Product Marketing Manager to shape our story and own go-to-market execution for key areas of our platform. You will translate deep technical capabilities into compelling positioning and messaging, lead launches, and equip the field to win across enterprise and government organizations. Working closely with product, sales, and marketing, you will bring customer insight into strategy, influence product direction, and help customers understand how to adopt agentic operations with confidence.
This is a hands-on role for a product marketer who enjoys going deep on technology, building compelling stories, and representing Forward with customers, analysts, and conference audiences to drive measurable market impact.
This position reports to the Senior Director of Product Marketing at Forward.
Responsibilities
- Own positioning, messaging, and value propositions for assigned products and use cases, aligned with Forward’s company narrative.
- Lead product launches end to end, coordinating readiness, announcements, field enablement, and post-launch measurement with product, sales, and marketing.
- Partner with product management to translate technical capabilities into clear customer outcomes and bring customer and market insight into product priorities.
- Create compelling product content and sales assets, including pitch decks, solution briefs, competitive battlecards, and demo narratives. Partner with the sales enablement function to help account teams and sales engineers use them effectively.
- Represent Forward as a credible product and industry expert at conferences, trade shows, webinars, and customer and partner meetings.
- Lead competitive and market research for assigned areas, informing positioning and deal strategy. Support analyst and press engagement through briefings, evaluations, and supporting materials.
- Partner with demand generation, field marketing, and corporate marketing to develop campaigns and events grounded in customer needs and consistent with our positioning.
Qualifications
- Experience in enterprise software or B2B technology, with 7+ years in product marketing.
- Proven track record of launching technical products and developing positioning, messaging, and sales assets that help the field win.
- Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems, with the ability to engage credibly with engineering and product teams and translate complex capabilities into business value.
- Excellent writing skills, supported by a portfolio of compelling product content for technical and business audiences.
- Confident presenter who can represent Forward as a credible expert at conferences, webinars, and customer, partner, and analyst meetings.
- Experience using customer research and competitive intelligence to inform go-to-market strategy; analyst relations experience is a plus.
- Self-directed and highly organized, with the ability to work across functions and manage multiple launches and projects in a fast-moving, growth-stage company.
The base pay range for this role is between $165,000 and $200,000. Base pay will depend on your skills, qualifications, experience, and location
Skills Required
- 7+ years of experience in product marketing
- Experience in enterprise software or B2B technology
- Proven track record launching technical products
- Experience developing positioning, messaging, and sales assets
- Strong technical aptitude and familiarity with networking, security, cloud infrastructure, automation, or agentic AI systems
- Ability to engage credibly with engineering and product teams and translate complex capabilities into business value
- Excellent writing skills with a portfolio of compelling product content for technical and business audiences
- Confident presentation skills for conferences, webinars, and customer, partner, and analyst meetings
- Experience using customer research and competitive intelligence to inform go-to-market strategy
- Analyst relations experience
- Self-directed and highly organized, with the ability to manage multiple launches and projects
Forward Networks Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Forward Networks and has not been reviewed or approved by Forward Networks.
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Fair & Transparent Compensation — Pay is considered competitive for a mid-stage infrastructure/software company across several roles and locations. Signals point to strong totals in technical and select go-to-market positions.
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Equity Value & Accessibility — Equity is broadly offered to all employees, creating ownership potential alongside salary and bonus. As a private company, perceived value can rise with company performance and future liquidity.
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Healthcare Strength — Medical, dental, and vision coverage is described as top-grade for employees and dependents. Company materials consistently highlight strong core health benefits across hiring channels.
Forward Networks Insights
What We Do
The future of network operations is network modeling. Forward Networks' flagship platform Forward Enterprise gives users a mathematically accurate network digital twin. Forward enables perfect network visibility, full path analysis, security policy verification, and change prediction, freeing up time and saving you money.
