Our team at Blackline Safety is growing! As a people-driven technology company, with a mission to make sure every worker returns home safely, we drive innovation, practice resiliency, demonstrate leadership, go the extra mile for our customers, and empower our people to be their best.
Blackline Safety is looking for a Senior Product Marketing Manager to lead how we bring our products and services to market. You'll own positioning and messaging across our full portfolio, drive go-to-market execution for launches and updates, and make sure Product, Sales, Client Success, and Marketing are pulling in the same direction.
You'll strengthen sales and channel enablement, sharpen our competitive story, and help turn what we build into a narrative our buyers — and our own teams — can tell with confidence.
This is a senior, high-visibility role on a small, high-performing marketing team. You'll operate with real autonomy, partner directly with our VP, Marketing, and have the opportunity to help shape and strengthen the product marketing function as we grow.
Responsibilities:
- Define and own product and solution positioning and messaging across our portfolio, building assets that empower Sales and resonate with our target buyers.
- Lead go-to-market execution for product launches and major updates, ensuring cross-functional alignment and a consistent, compelling narrative from announcement through adoption.
- Own market intelligence and win/loss insight, sharpening our messaging and sales positioning against the field.
- Drive sales enablement adoption — battlecards, training, tools — and partner with Sales and Client Success to strengthen the story around retention, upsell, and expansion, working closely with our marketing function on the shared goal of growing revenue from existing accounts.
- Support our website and digital experience with clear product and solution narratives, and partner with our Demand Generation team to translate ICPs, personas, and go-to-market priorities into scalable campaign briefs and messaging.
- Identify market trends and themes, and shape messaging that tells our innovation story and positions us as a category leader.
- Provide leadership across product marketing, helping strengthen how we work, raise the quality of our output, and build capability across the team.
- Manage resourcing, and timelines for launches and major campaigns, keeping delivery on track and on budget.
About You:
- 8-10+ years in B2B marketing, with meaningful experience in product marketing specifically, including time in a senior or lead capacity — owning launches end-to-end, not just supporting them.
- A demonstrated track record in go-to-market strategy, messaging, and positioning, with experience in cross-functional launch planning.
- Excellent organizational skills and high attention to detail, with the ability to manage multiple priorities in a fast-paced environment while keeping execution on time and on budget.
- Exceptional presentation, written, and verbal communication skills.
- A collaborative, cross-functional working style, with the ability to build trust with Sales, Product, Demand Generation, and Brand.
- Comfort translating technical or complex product detail into a clear, market-facing narrative.
- Familiarity with HubSpot and Monday.com is an asset.
Total Rewards
At Blackline Safety, we offer more than just a job—we offer a career with purpose. Our Total Rewards offerings are designed to support the diverse needs of our global workforce and vary based on employment type and location. They may include:
- Competitive base salary and annual compensation review
- Comprehensive health and dental benefits*
- Mental health and wellness support
- Flexible work arrangements and hybrid work model for eligible positions
- Paid vacation, personal and sick days*
- Professional development opportunities
- Education funding
- A collaborative, inclusive, and mission-driven culture
- Exclusive access to perks and discounts
- A flexible ‘Dress for Your Day’ environment
*Eligibility and coverage vary by employment type and region.
Diversity, Equity & Inclusion
Blackline Safety is powered by the diversity of our talented employees. We are an equal opportunity employer. We consider all applicants, regardless of age, religion, race, color, ancestry, gender, gender identity or expression, disability, national origin, race, or sexual orientation. We enthusiastically encourage all individuals to apply for positions that fit their passions.
If you require accommodation during the recruitment process, please contact us at [email protected]. We are committed to ensuring an accessible and equitable experience for all candidates.
Join Us
If you’re passionate about technology, safety, and making a difference, we’d love to hear from you. Apply today and help us build a safer, more connected world.
Unauthorized Recruitment Communication Alert
We are aware of the instances in which individuals are receiving fraudulent job offers or interview requests that are fraudulently alleged to be from Blackline Safety.
Blackline Safety does not request payment or personal financial information at any stage of the recruitment process.
Please exercise caution, and do not respond to emails or other communications that are not from a Blackline Safety email address.
Skills Required
- 8-10+ years of experience in B2B marketing
- Meaningful product marketing experience, including senior or lead-level responsibility
- Experience owning product launches end-to-end
- Track record in go-to-market strategy, messaging, and positioning
- Experience with cross-functional launch planning
- Strong organizational skills and attention to detail
- Ability to manage multiple priorities while delivering on time and on budget
- Exceptional presentation, written, and verbal communication skills
- Collaborative cross-functional working style with Sales, Product, Demand Generation, and Brand
- Ability to translate technical or complex product details into clear market-facing narratives
- Familiarity with HubSpot and Monday.com
What We Do
Connect. Monitor. Respond. It’s a simple and seamless sequence of events and also our mission: one that makes sure every worker gets their job done and returns home safely every day. Blackline pairs wearable safety technology and personal and area gas monitoring with cloud-connected software, and data analytics to help companies meet demanding safety challenges and increase productivity with coverage in more than 100 countries. Our technology provides a lifeline to tens of thousands of people, having reported over 160 billion data-points, and initiated over five million emergency responses. Armed with cellular and satellite connectivity, we ensure help is never too far away. The Blackline Difference: To guarantee no call for help ever goes unanswered, our direct-to-cloud technology detects every event—like a fall, gas leak, hazardous weather situation, no-motion incident or missed check-ins–and connects workers to live monitoring teams for real-time response, by real people. It’s what makes us different and it’s what gives workers peace of mind that their safety is accounted for in any circumstance.
