About this role
About BlackRock:
BlackRock is the world’s leading asset management firm and Aladdin is the central nervous system for investment professionals to see their whole portfolio, understand risk exposure, and act with precision. It is a $1BN+ technology business that has significant growth aspirations over the next five years. Being a part of BlackRock means being a part of a community of smart, results-oriented people who are pursuing some of the world’s most sophisticated financial challenges. And our founder-led culture has maintained its results-oriented feel — we work hard, we work as a team, and we work with purpose. Being a member of Aladdin Product means working with the best in the industry to build innovative products that shape financial markets.
About the Role:
Aladdin Studio represents the next generation of extensibility within the Aladdin platform. It enables clients to build, integrate, and customize workflows, applications, and data pipelines on top of Aladdin—supporting scalable innovation across data, APIs, analytics, and user experiences.
Aladdin Studio is designed for both technical and non-technical users, empowering developers, data engineers, product teams, and business users to create differentiated capabilities while maintaining enterprise-grade governance, performance, and security.
As a Product Marketing Lead for Aladdin Studio, you will sit at the center of product, engineering, and go-to-market—acting as the strategic marketing lead embedded within the Studio ecosystem. This role is positioned as a senior individual contributor / lead PMM, owning how Aladdin Studio is brought to market and adopted globally.
You will operate as the primary marketing partner to Studio Product, ensuring tight integration between product development and market execution. You will shape the narrative for a highly technical platform while driving clarity, relevance, and measurable business outcomes for both technical and non-technical audiences.
This role requires deep comfort engaging with technical concepts (APIs, data workflows, platform architecture, AI capabilities) while consistently elevating those concepts into compelling, outcome-driven narratives for clients and internal stakeholders. You will also play a leadership role in scaling product marketing impact, influencing cross-functional priorities, and setting the standard for how platform capabilities are marketed across Aladdin Studio.
Key Responsibilities:
Product Positioning & Market Strategy
- Own and evolve positioning for how clients build, integrate, and customize solutions using Aladdin Studio
- Translate complex technical capabilities (APIs, data, AI‑enabled workflows) into clear, compelling narratives for technical and business audiences
- Lead market, customer, and competitive insights to inform positioning, target segments, and whitespace opportunities
- Champion a differentiated value proposition that balances innovation with clear, measurable client and business outcomes
Go‑to‑Market & Adoption
- Lead go‑to‑market strategy and launches for Aladdin Studio platform, integration, and AI capabilities
- Partner closely with Product to align messaging with roadmap priorities and technical design
- Define adoption strategies, success metrics, and feedback loops tied to usage, engagement, and commercial impact
- Set direction for technical enablement and onboarding strategies that accelerate time‑to‑value and reduce friction
- Partner with Product, Solutions, and Client teams to clearly articulate ROI and client impact
Thought Leadership & Scale
- Own Aladdin Studio’s external presence across flagship events (e.g. Aladdin Client Forum), industry forums, and executive engagements
- Develop thought leadership that positions Studio as a leading extensible, platform, and AI‑enabled solution
- Enable sales and client teams with clear narratives and materials that accelerate deals and executive conversations
- Leverage GenAI to scale content creation, insights synthesis, and competitive intelligence, modernizing how product marketing operates
Qualifications:
Required:
- 7+ Years of Experience marketing technical platforms or products (e.g., APIs, data platforms, integration tools, SaaS, or enterprise solutions)
- Demonstrated ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to both technical and non-technical audiences
- Proven ability to operate as a cross-functional leader, influencing product, engineering, and go-to-market stakeholders
- Strong written and verbal communication skills, including technical storytelling and simplification
- Strong analytical, strategic, and problem-solving skills
- Experience working cross-functionally with product, engineering, design, and go-to-market teams
- Bachelor’s degree or higher in business, marketing, engineering, or a related field
Preferred:
- Experience in fintech, asset management technology, or enterprise platforms
- Familiarity with APIs, data integration, workflow orchestration, or platform ecosystems
- Experience partnering with value engineering, sales, or client teams to quantify ROI and business impact
- Hands-on experience using GenAI tools for content generation, research, or workflow automation
- Background in product marketing, product management, solution consulting, or go-to-market strategy
Our benefits
To help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.
Our hybrid work model
BlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.
Guidance on AI use for candidates
At BlackRock, AI has long been part of how we work – enhancing decision-making, improving operations, and helping us deliver better outcomes for clients. We encourage candidates to use AI thoughtfully to learn, prepare, and work more effectively; but during our interview process, we want to focus on getting to know you through your own experiences, thinking, and judgment. To support you, we’ve provided guidance on when and how to use AI during our hiring process so you can approach each step with confidence and showcase your best self.
About BlackRock
At BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.
This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.
To learn more about BlackRock, please visit Careers.BlackRock.com. We also encourage you to get to know us on LinkedIn, Instagram, YouTube, X, and TikTok.
BlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.
BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email [email protected]. All requests are treated in line with our privacy policy.
BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.Skills Required
- 7+ years of experience marketing technical platforms or products, such as APIs, data platforms, integration tools, SaaS, or enterprise solutions
- Ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to technical and non-technical audiences
- Cross-functional leadership and ability to influence product, engineering, and go-to-market stakeholders
- Strong written and verbal communication skills, including technical storytelling and simplification
- Strong analytical, strategic, and problem-solving skills
- Experience working cross-functionally with product, engineering, design, and go-to-market teams
- Bachelor's degree or higher in business, marketing, engineering, or a related field
- Experience in fintech, asset management technology, or enterprise platforms
- Familiarity with APIs, data integration, workflow orchestration, or platform ecosystems
- Experience partnering with value engineering, sales, or client teams to quantify ROI and business impact
- Hands-on experience using generative AI tools for content generation, research, or workflow automation
- Background in product marketing, product management, solution consulting, or go-to-market strategy
BlackRock Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical, dental, and vision plans with HSA/FSA options and telemedicine. Mental-health resources such as counseling/EAP, wellness incentives, and Calm access are also featured.
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Retirement Support — Retirement programs include savings plans, employer-supported contributions described as competitive in summaries, and financial education resources. An Employee Stock Purchase Plan is also noted in certain locations.
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Parental & Family Support — Parental leave is gender-neutral with up to 16 weeks for primary caregivers and 4 weeks for non-primary caregivers. Additional supports include adoption assistance, fertility benefits in some locations, childcare/elder-care resources, and nursing-mother programs.
BlackRock Insights
What We Do
As the world’s largest asset manager, BlackRock partners with investors around the globe to help them (and those on whose behalf they invest) plan for life’s most important goals – like retirement, home ownership and their children’s education. Our clients range from governments, foundations and other large institutions to those investing on behalf of individuals, including firefighters, nurses, teachers and factory workers. BlackRock was founded with the idea of creating a better asset management firm — one that was purpose-driven, focused on clients and risk management, and propelled by data and technology. Our breakthrough Aladdin® platform is BlackRock’s technological backbone, helping investors see and manage their whole portfolios in one place – from constructing investments to monitoring risk and executing trades. Used by hundreds of external institutions around the world, Aladdin combines powerful analytics and a common language to help investment teams make faster, more informed decisions across public and private markets. It’s a key part of our business and one of the reasons we’re trusted to manage more assets than any other investment manager today. At BlackRock, we challenge conventions and raise the bar for what’s possible. We harness technology to unlock new solutions, simplify complexity, and deliver investment strategies that meet people where they are. Whether it’s retirement planning, wealth building or navigating market shifts, we’re here to help clients invest more easily, more affordably and with more choice as we chart a path toward financial well-being together. Learn more: Careers.BlackRock.com
Why Work With Us
Without our people, technology is irrelevant. When we combine the power of people with the power of technology, we amplify our ability to create better outcomes for our employees, clients, shareholders and society alike.
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BlackRock Teams
BlackRock Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
BlackRock has 25,000 employees across more than 100 offices in over 40 countries around the world.
