Senior Product Marketing Manager (Remote)

Availity delivers revenue cycle and related business solutions for health care professionals who want to build healthy, thriving organizations. Availity has the powerful tools, actionable insights and expansive network reach that medical businesses need to get an edge in an industry constantly redefined by change.

At Availity, we're not just another Healthcare Technology company; we're pioneers reshaping the future of healthcare! With our headquarters in vibrant Jacksonville, FL, and an exciting office in Bangalore, India, along with an exceptional remote workforce across the United States, we're a global team united by a powerful mission.

We're on a mission to bring the focus back to what truly matters – patient care. As the leading healthcare engagement platform, we're the heartbeat of an industry that impacts millions. With over 2 million providers connected to health plans, and processing over 13 billion transactions annually, our influence is continually expanding.

Join our energetic, dynamic, and forward-thinking team where your ideas are celebrated, innovation is encouraged, and every contribution counts. We're transforming the healthcare landscape, solving communication challenges, and creating connections that empower the nation's premier healthcare ecosystem.

Reporting to the Senior Manager of Product Marketing, the Senior Product Marketing Manager is responsible for developing product marketing strategies that result in revenue growth and profitability.

A skilled storyteller, this leader will matrix manage across the org, create value conversations with Payers/Providers and deliver those stories through presentations and marketing efforts. This position works collaboratively across departments to develop content marketing plans, launch plans, support buyer journeys, thought leadership, lead generation campaigns, signature stories, collateral, sales tools, and presentations.

The Senior Product Marketing Manager works closely with product leadership on new and existing products to coordinate user feedback sessions and initiatives, assess buyer and user needs and develop/maintain consistent positioning statements/key messages that resonate with market buyers. This position manages all marketing aspects of product launches and takes an active role in strategic sales calls and customer-facing activities when needed.

Why you want to work on this team:

• Our product marketing team is a fun, outgoing group that values teamwork and aims for the same level of success in everything that they do

• This role will partner with various groups in the organization providing higher visibility and opening doors for future career growth

To be qualified for this position, you:

• Have a bachelor’s degree or equivalent business experience.

• Have over five years of experience in product marketing or product management experience in a high tech or health care environment. Healthcare background is required to be considered for this role.

• Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.

• Must thrive in an entrepreneurial, fast-paced environment.

• Have exceptional written and verbal skills.

• Are creative and a persistent problem-solver.

• Must be collaborative - working well across functional groups to drive projects.

• Can travel to support the needs of the business (1-2 per quarter).

• Pragmatic Marketing or Product Marketing Alliance Certification preferred.

What you will be doing:

As a Product Marketing Manager, you will play a critical role in bridging the gap between product development and customer engagement, ensuring that the right products reach the right customers in a compelling way.

• Contextualizing – Build deep understanding of market trends, buyer (and user) personas, client needs and preferences, and value drivers relating to your assigned products and Availity at large. Analyze & document competitors and industry dynamics to optimally position our capabilities in context of market opportunities and challenges we can solve for.

• Product positioning – Develop clear, value-based positioning for assigned products, communicating the unique differentiation for targeted buyer personas / target markets, the problems the product is intended to solve, and quantifying impact / outcomes.

• Go-to-market strategy – Create and implement strategic marketing plans to commercialize new and existing products – in close collaboration with cross-functional teams, such as sales, product management, and marketing.

• Product launches – Plan and execute launch programs to generate excitement and awareness amongst clients and prospects. Coordinate launch activities across multiple channels, such as client communications, advertising, PR, events, digital marketing.

• Messaging & content development – Support the development of compelling messaging, communications and content that resonates with our target audience. This includes creating sales collateral, PowerPoint presentations, product guides, website content, thought leadership, and other marketing materials. Build content to support strategic events, including Availity Connects and Availity Connects Virtual webinars.

• Sales enablement – Coordinate “ready to talk” and “ready to sell” activities for sales. Provide sales teams with the necessary tools, training and resources to effectively sell the product. This may involve developing sales presentations, competitive battlecards, and more.

• Customer insights – In partnership with product management, gather feedback from clients through advisory board meetings, interviews, research, and other methods to gain insight into client satisfaction, preferences and pain points. Leverage these “voice of the customer” insights to inform product and marketing strategies and positioning.

• Collaboration – Work closely with product management teams / “bullet trains” to align product roadmaps to marketing strategies. Build strong relationships with internal stakeholders and external partners to drive product success. Take an active role in strategic sales calls and customer-facing activities when needed

Availity culture and benefits:

• Availity is a certified “Great Place to Work”, a “Best Workplaces for Technology Companies”, a “Best Workplaces for Women” and a “Best Workplaces for Millennials”!

• Culture is important to us and there are many ways for you to make your mark here!

• We have several Diversity & Inclusion teams and various ways to engage with fellow Availity associates. “AvaiLadies”, “Beyond Black”, “HOLA”, “Availity Pride”, “VetAvaility” a Young Professionals Group and “She Can Code IT” a group for women in tech are some of the groups you can get involved in.

• Availity is a culture of continuous learning. We have many resources and experts in our tech stack and in our industry that can help get you there too!

• We offer a competitive salary, bonus structure, generous HSA company contribution, healthcare, vision, dental benefits and a 401k match program that you can take advantage of on day one!

• We offer unlimited PTO for salaried associates + 9 paid holidays. Hourly associates start at 19 days of PTO and go up from there with all the same holiday benefits.

• Interested in wellness? We allow our associates to reimburse up to $250/year for gym memberships, participation in racing events, weight management programs, etc.

• Interested in furthering your education? We offer education reimbursement!

• Availity offers Paid Parental Leave for both moms and dads, both birth parents and adoptive parents.

• Want to work for an organization that gives back to the community? You’re at the right place! Availity partners with various organizations, both locally and nationally, to raise awareness, funds and morale as our staff members volunteer their time and funds to engage the organizations campaign.

Next steps:

After you apply, you will receive text/email messages thanking you for applying and then you will continue to receive more text/email messages alerting you as to where you are in the recruitment process.

Interview process:

• Recruiter resume review

• Manager resume review

• Recruiter video screen

• Manager video interview

• Product panel video interview

• Marketing panel video interview

Availity is an equal opportunity employer and makes decisions in employment matters without regard to race, religious creed, color, age, sex, sexual orientation, gender identity, gender expression, genetic information, national origin, religion, marital status, medical condition, disability, military service, pregnancy, childbirth and related medical conditions, or any other classification protected by federal, state, and local laws and ordinances.

Availity is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. When required by state law or federal regulation, Availity uses I-9, Employment Eligibility Verification in conjunction with E-Verify to determine employment eligibility. Learn more about E-Verify at http://www.dhs.gov/e-verify.

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