The Role
Lead go-to-market strategy, positioning, and launches for multiple B2B SaaS products. Create sales enablement assets, translate technical features into buyer-focused narratives, conduct market research, measure launch performance, and drive cross-functional alignment between Product, Sales, Design, and Marketing.
Summary Generated by Built In
As (Senior) Product Marketing Manager, you shape how osapiens' solutions are positioned, communicated, and adopted across industries. You translate complex product capabilities — spanning EUDR, Supplier Intelligence, Corporate Carbon Footprint, CMMS, and more — into compelling value stories that resonate with customers, partners, and prospects, helping organizations meet regulatory demands and grow sustainably with confidence.
You will build strong collaboration across Product, Engineering, Design, and Marketing Operations, shaping the cross-functional processes that connect product development with customer engagement. You bring clarity, coordination, and creativity into how new solutions launch — turning product value into dynamic go-to-market stories delivered through web experiences, campaigns, content, and sales enablement materials.
osapiens' product portfolio is broad and growing fast. This role requires someone who can operate across multiple products and go-to-market initiatives at once, without losing precision or momentum on any of them.
osapiens' product portfolio is broad and growing fast. This role requires someone who can operate across multiple products and go-to-market initiatives at once, without losing precision or momentum on any of them.
What You Will Drive
Go-to-Market Strategy & Positioning
- Develop and execute go-to-market strategies for new products, features, and updates — driving awareness, engagement, and adoption.
- Build and maintain the core asset library: solution briefs, one-pagers, pitch narratives, battle cards, objection-handling guides, and sales enablement decks that articulates each product's value proposition for different audiences and buyer personas.
- Conduct market and competitive research to understand the landscape, identify customer needs, and keep positioning aligned with market demand.
Sales Enablement & Cross-Functional Alignment
- Equip the sales teams with the materials they need to articulate value to prospects with confidence.
- Act as the liaison between Product, Sales, and Marketing — ensuring every function is aligned and launch-ready ahead of go-live.
Content & Storytelling
- Translate technical product capabilities into clear, compelling narratives that work across formats and channels.
Performance & Customer Insight
- Define success metrics for launches and ongoing product marketing efforts; analyze performance data and iterate to maximize results.
- Serve as the voice of the customer internally — gathering and relaying feedback that shapes product development and strategy.
What We Are Looking For
- Proven track record in B2B product marketing, ideally within a SaaS or software provider environment.
- Ability to operate effectively across a broad portfolio of products and manage multiple go-to-market initiatives simultaneously.
- Ability to synthesize complex information (regulatory landscape, product capabilities, competitive dynamics) into sharp, buyer-relevant narratives.
- Strong strategic mindset paired with a hands-on approach to execution and storytelling, ideally for buyer personas in procurement/ supply chain, compliance, risk, quality, product or sustainability roles.
- Organized and structured; able to manage multiple workstreams without dropping detail
- Proficient in AI tools (Claude, ChatGPT) while owning the outcome - you direct, verify, sharpen and stand behind every deliverable.
- Excellent written and verbal communication skills in English (C1 level); German proficiency is a plus.
- Genuine interest in B2B SaaS technology, innovation and enabling companies to grow and built resilient business models.
Join us for this and more...
What success looks like
In the first 3 months:
In the first 3 months:
- You have a strong command of osapiens' product portfolio, positioning, and competitive landscape.
- You have delivered your first go-to-market plan or launch messaging, built with and validated by Sales and Product.
- Strong working relationships are established across Product, Sales, and Marketing.
By year one:
- Multiple product launches delivered with measurable impact on adoption and pipeline.
- Positioning and messaging are embedded consistently across sales enablement and marketing materials.
- A reliable customer feedback loop is in place, actively informing product and GTM decisions.
About
osapiens develops holistic Software-as-a-Service solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain. Through its cloud platform, the osapiens HUB, the company leverages innovative technologies, including artificial intelligence, to strengthen businesses while promoting human rights, ecological responsibility, and sustainable corporate governance.Founded in 2018 and headquartered in Mannheim, Germany, osapiens works with around 2,500 companies in over 50 countries across industries such as consumer goods, automotive, fashion, pharmaceuticals, and medical products. The company is backed by Goldman Sachs and Decarbonization Partners, reinforcing its commitment to responsible, sustainable growth and has reached unicorn status in January 2026.
Skills Required
- Proven track record in B2B product marketing, ideally within a SaaS or software provider environment
- Experience managing multiple products and go-to-market initiatives simultaneously
- Ability to synthesize complex regulatory and technical information into buyer-relevant narratives
- Strong strategic mindset paired with hands-on execution and storytelling
- Organized and structured; able to manage multiple workstreams without dropping detail
- Proficient in AI tools (Claude, ChatGPT) as day-to-day productivity amplifiers
- Excellent written and verbal communication skills in English (C1 level)
- German language proficiency
- Genuine interest in sustainability and related technologies
- Experience with sales enablement and cross-functional launch coordination
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The Company
What We Do
osapiens develops holistic Software-as-a-Service (SaaS) solutions that help global companies ensure transparency, efficiency, and trust across their entire value chain. Through its cloud platform, the osapiens HUB, the company leverages innovative technologies, including artificial intelligence, to strengthen businesses while promoting human rights, ecological responsibility, and sustainable corporate governance. Headquartered in Mannheim, Germany, osapiens supports over 2,500 customers worldwide, from SMEs to global enterprises, in driving sustainable growth and regulatory compliance.
