Senior Product Marketing Manager, Loom (Growth)

Sorry, this job was removed at 01:52 a.m. (CST) on Wednesday, Oct 16, 2024
Hiring Remotely in San Francisco, CA
Remote
125K-201K Annually
5-7 Years Experience
Cloud • Information Technology • Productivity • Security • Software • App development • Automation
Atlassian provides tools to help every team unleash their full potential.
The Role

Working at Atlassian
Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any country where we have a legal entity. Interviews and onboarding are conducted virtually, a part of being a distributed-first company.
Summary
Loom is Atlassian's offering for quick, async video updates. Loom brings video messaging to work and empowers everyone to communicate more effectively, wherever they are. As one of the newest products in the Atlassian family, we are looking for an experienced Product Marketer to partner with teams across Product, Growth, Performance Marketing, Customer Lifecycle Marketing, and more to help existing Atlassian users understand the value of Loom. This PMM will develop new positioning, partner to create net-new signup and adoption programs, and bring a creative and resonant value proposition to the market.
As a Senior Product Marketing Manager focused on Growth, you will help shape the adoption of Loom within the Atlassian portfolio. This includes the messaging and positioning of Loom to existing Jira and Confluence users, Atlassian's two biggest business lines. You will identify the ideal buyer and user personas, their core jobs to be done, as well as stay on top of market and competitive analysis. You will partner with demand generation teams to optimize the signup funnel and the post-signup onboarding journey. You will create essential content needed to sell the value of Loom to existing Atlassian customers who already use Jira and Confluence.
What you'll do

  • Deeply understand the personas and use cases of our portfolio of Atlassian products and create content that communicates that value to prospects
  • Develop world-class positioning influenced by market trends, customer feedback, and competitive differentiation
  • Partner with demand gen teams to shape strategy for and run awareness and cross-sell campaigns
  • Work with customer lifecycle marketing to build a seamless customer journey activation and onboarding
  • Propose, test, and implement improvements to our marketing messages, promotions, pricing & packaging, and channels to increase signups
  • Drive go-to-market launches for new Atlassian integrations between our products and work closely with the product team to influence the roadmap


Your background

  • 5+ years of experience in product marketing (subset of time in either product management or growth role OK)
  • Experience in positioning solutions and bundles in a portfolio company, selling multiple products
  • Excellent written and verbal communication skills resulting in exceptional positioning, messaging, and storytelling
  • Strong analytical skills and a data-driven mindset
  • Never-ending market, customer, and product curiosity
  • Strong interpersonal and influence skills with colleagues, customers, and partners


Compensation
At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:
Zone A: $150,700 - $200,900
Zone B: $135,600 - $180,800
Zone C: $125,000 - $166,700
This role may also be eligible for benefits, bonuses, commissions, and equity.
Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.
Our perks & benefits
Atlassian offers a variety of perks and benefits to support you, your family and to help you engage with your local community. Our offerings include health coverage, paid volunteer days, wellness resources, and so much more. Visit go.atlassian.com/perksandbenefits to learn more.
About Atlassian
At Atlassian, we're motivated by a common goal: to unleash the potential of every team. Our software products help teams all over the planet and our solutions are designed for all types of work. Team collaboration through our tools makes what may be impossible alone, possible together.
We believe that the unique contributions of all Atlassians create our success. To ensure that our products and culture continue to incorporate everyone's perspectives and experience, we never discriminate based on race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.
To provide you the best experience, we can support with accommodations or adjustments at any stage of the recruitment process. Simply inform our Recruitment team during your conversation with them.
To learn more about our culture and hiring process, visit go.atlassian.com/crh .

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The Company
HQ: San Francisco, CA
11,000 Employees
Remote Workplace
Year Founded: 2012

What We Do

Atlassian creates teamwork solutions for high-performing teams. Our portfolio of collaboration and work management software products includes Jira, Confluence, Trello, Loom and Rovo. More than 300,000 businesses worldwide rely on Atlassian’s technology, including 80 percent of Fortune 500 companies. Our solutions support various business teams and they help organizations plan, track, and deliver their biggest ideas together.

Why Work With Us

At Atlassian, we believe we can accomplish so much more together than apart — which is why everything from our tooling — to our distributed workforce — to how our teams are structured is rooted in collaboration. Come join us and help unleash the potential of every team.

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