Lineup Systems delivers enterprise software that empowers media companies to streamline operations and drive revenue. Founded in 2009 by media industry experts, Lineup is trusted by many of the world’s most recognizable media organizations. We are seeking an independent and strategic Product Marketing Manager to join our fast-paced team. The ideal candidate will be responsible for implementing go-to-market (GTM) processes, providing sales enablement and training, and collaborating closely with product & marketing teams on product-led growth strategies. This role demands exceptional written and verbal communication skills, a passion for technology, and a knack for translating technical features into compelling value propositions. Bonus points if you have experience in media, particularly in digital publishing or ad tech. This is a remote position, with an office available for in-person collaboration as desired located in London.
Key Responsibilities:
- Establish Product Marketing processes– identify gaps, define priorities, and implement communication channels
- Develop and execute go-to-market (GTM) plans for new product launches, including positioning, messaging, pricing, release notes, and sales enablement strategies
- Create collateral, presentations, and training programs to equip client-facing teams with the knowledge and tools needed to effectively promote Lineup’s products
- Develop and deliver compelling client-facing roadmap presentations, ensuring clear communication of product vision, upcoming features, and strategic priorities
- Collaborate with cross-functional teams, including product management, sales, support, and marketing, to align product messaging and positioning with overall company objectives
- Develop deep customer insights through research, interviews, and data analysis, ensuring customer feedback informs product development and marketing strategies
- Craft compelling and persuasive content for marketing collateral, including website copy, case studies, whitepapers, emails, and blog posts
- Act as a subject matter expert on Lineup's products, providing guidance and support to internal teams and external stakeholders
- Conduct market research and competitive analysis to identify industry trends, customer needs, and opportunities that inform product roadmap and strategic decisions
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or related field. 3+ years of experience in product marketing or related roles within the technology industry, preferably in the SaaS or adtech space
- Proven track record of successfully launching and marketing B2B products
- Proven ability to work independently in an ambiguous environment, assessing needs, defining priorities, and driving initiatives without a pre-existing playbook
- Strong ownership mindset, with the ability to proactively identify gaps, implement solutions, and advocate for cross-functional support
- Exceptional written and verbal communication skills, with an ability to articulate complex concepts in a clear and concise manner
- Demonstrates outstanding interpersonal skills and the ability to influence stakeholders at all levels of the organization, leveraging expertise, persuasion, and diplomacy to garner support and drive initiatives forward
Compensation: 91,052.00 (GBP)
Location: Remote
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What We Do
Improve audience engagement, inform editorial decisions, and increase readership. Chartbeat delivers real-time analytics, content intelligence, and transformative newsroom tools for digital media and publishing companies around the world. We believe that today’s content creators need mission-critical insights – in real time and across desktop, social, and mobile platforms – to build a loyal audience. That’s why our software goes beyond clicks and pageviews so content creators can understand what, within their content, is keeping people engaged. Partnering with over 60,000 media brands across 60+ countries, Chartbeat’s tools help the world’s leading media companies understand, measure, and build business value from the attention earned by their content. We're constantly on the lookout for talented and energetic folks to join our Chartteam in our growing-every-second Manhattan office.
