The Senior Product Marketing Manager will own go-to-market strategy and narrative for BuildOps Financials and OpsAI—two product areas that are central to our platform becoming the system commercial contractors run on.
OpsAI is a major platform identity shift: moving BuildOps from a system of record to a system of action, where intelligence helps teams automate work, surface risk, and drive the next best step in the field and back office. Financials is how customers understand margin, cost, and job performance—turning operational execution into measurable business outcomes.
This is not a role focused on shipping assets or coordinating launches. This is the person who defines how the market understands what BuildOps is becoming.
You will shape the narrative, guide how new capabilities show up in the market, and ensure our product innovation translates into customer adoption and revenue impact.
You will work at the intersection of product strategy, sales enablement, and market storytelling — and you will be comfortable leading conversations with executives, product leaders, and customers alike.
Key ResponsibilitiesGTM Strategy & Launch Leadership
Own the go-to-market strategy for Financials and OpsAI — defining the problems we solve, the customers we target, and how BuildOps wins in the market.
This includes leading launches for major capabilities, aligning product and revenue teams around a clear strategy, and ensuring new releases translate into adoption and pipeline impact.
Market & Customer Insight
- Build and maintain an insight engine for your portfolio: customer interviews, deal reviews, win/loss, and field feedback loops.
- Define ICP, segmentation, and buying roles for Financials and OpsAI; keep these current as the product and market evolve.
- Translate insights into clear “so what” recommendations: what to build next, what to message, what to enable, and what to stop claiming.
Positioning & Messaging Architecture
Define how BuildOps talks about Financials and OpsAI.
You’ll develop the narrative that explains how intelligence shows up across the platform — and why that matters for contractors running complex operations.
This includes:
- Core positioning and messaging frameworks
- Persona-level value propositions
- Sales narratives and competitive differentiation
Your work ensures the story holds up across the website, sales conversations, product launches, and executive presentations.
Sales Enablement & Competitive Strategy
- Ship sales enablement that changes rep behavior: talk tracks, objection handling, ROI tools, and competitive “reasons to switch”—and measure impact.
- Build and maintain a competitive program: battlecards, win/loss analysis, and a regular cadence of competitive updates.
- Lead “truth in selling” alignment across Product + Sales: what’s GA vs EA, what’s promised, and what’s not.
Market Narrative & Category Leadership
You will define how BuildOps explains the market problem we solve—and why our approach wins—in a world where specialty contractors are adopting platforms, not point tools. You’ll turn market signals (buyer needs, competitive moves, AI maturity, and contractor workflows) into a clear point of view that shows up consistently in sales motions, product launches, and external messaging.
Commercial Outcomes Ownership
You are accountable for more than messaging.
You track how your work influences real business outcomes, including:
- win rate
- pipeline creation
- product adoption
- expansion revenue
You’ll define success metrics for OpsAI’s go-to-market strategy and continuously refine how we position and launch capabilities based on what works.
Packaging, Pricing, and Monetization Input
- Partner with Product and Finance to shape packaging and packaging-led adoption paths (good-better-best, bundles, and add-ons) and pressure-test pricing assumptions using customer and deal insight.
- Develop practical ROI/TCO narratives and tools that support buying decisions.
Product Partnership
You’ll work closely with product leaders from early roadmap discussions through launch.
Your role is to represent the market perspective — helping ensure what we build, how we describe it, and how we introduce it to customers all align.
You’ll influence roadmap decisions by bringing customer insight, competitive context, and commercial impact into the conversation.
PMM Operating Model
As a senior member of the product marketing team, you’ll help raise the standard for how PMM operates at BuildOps.
That includes contributing to:
- launch frameworks
- messaging development processes
- competitive intelligence programs
- cross-functional operating rhythms
You’ll also serve as a thought partner to other PMMs, helping the team operate with greater clarity and consistency.
Who You AreExperienced Product Marketer
You have 5+ years of product marketing experience in B2B SaaS and have owned go-to-market strategies for complex products or platforms.
You’ve led launches that created measurable business impact — whether in pipeline generation, win rates, adoption, or category perception.
Strategic Thinker
You don’t wait for a strategy to be handed to you. You synthesize market signals, customer insights, and product direction into a clear point of view on how a product should be positioned and brought to market.
Strong Product Instinct
You understand how products evolve — and how messaging, packaging, and roadmap decisions shape adoption. You’re comfortable working with product teams early in the development process and influencing how capabilities are framed and delivered.
Commercially Minded
You connect product marketing work to revenue outcomes. You understand how messaging, sales enablement, launches, and positioning influence pipeline and customer expansion.
Strong Communicator
You are comfortable presenting to product leaders, marketing teams, and executives. You can translate complex product capabilities into stories that resonate with real buyers.
Customer Curious
You regularly engage with customers and frontline teams to understand what drives real decisions. You bring those insights back into product strategy, messaging, and go-to-market plans.
AI-Native, Hands-On
You have demonstrated the ability to use AI in your workflow beyond prompting: building repeatable systems, agents, or automations that improve real outcomes (speed, rigor, accuracy). You can discuss what you built, the tools used, and what changed as a result.
Industry Experience (Nice to Have)
Experience in construction tech, field service management, or vertical SaaS is a strong advantage. Understanding how commercial contractors operate — or having worked in similarly operational industries — will help you ramp quickly.
Why This Role, Why NowBuildOps is entering a pivotal phase.
We’re expanding our platform with Projects, bringing full project execution into the system contractors already use to run service operations.
At the same time, our Financials capabilities are becoming increasingly central to how contractors manage profitability across service and project work. OpsAI introduces intelligence across the platform, helping teams automate reporting, identify risk earlier, and make better decisions across service and project work.
This role will initially own go-to-market for OpsAI and Financials together; longer term, we expect to split these into dedicated PMM ownership as each area scales.
Compensation: Raleigh Hub - $106,000.00 - $134,000.00 / LA Hub - $111,000.00 - $139,000.00 base salary
- Generous equity grant, become an owner in our company!
- A comprehensive benefits package
- Flexible PTO and hybrid work schedules
- One-time work-from-home allowance
- Hubs in Los Angeles, San Francisco, Toronto, and Raleigh with hybrid work schedules and lunch provided for in-office days
- Company events and team-building activities, both in-person and virtual
- Fast-paced, collaborative, and dynamic work environment
- Opportunities for growth and career advancement
- Chance to work with cutting-edge technology and innovative solutions
- The chance to get in on the ground floor and build something truly groundbreaking for ourselves and our amazing customers
We welcome applicants from across the U.S. where we are registered to do business and able to support employment. Currently, this excludes the following states: Alaska, Hawaii, Kentucky, Mississippi, Nebraska, New Mexico, North Dakota, Rhode Island, South Dakota, West Virginia, and Wyoming. This list is based solely on operational and compliance considerations and is reviewed from time to time as our footprint grows.
About BuildOpsJoin BuildOps, the largest commercial trade platform in the country, as we transform the multi-billion dollar commercial contracting industry!
We’re not just talking incremental improvements—we’re talking a full-scale revolution, empowering the hardworking heroes who build and maintain the infrastructure that keeps our world running. See why contractors choose Buildops here.
This is your chance to be part of a rocketship. We’re fresh off a $1 billion valuation and a $127M Series C funding round (part of over $275M raised to date) led by industry-leading investors like Meritech Capital, BOND, and SE Ventures, backed by Schneider Electric (Reuters, TechCrunch, LA Business Journal) . Our latest investors join our team of industry heavyweights like Next47, former Twitter CEO Dick Costolo, former Salesforce President Gavin Patterson, and Boost Mobile CEO Stephen Stokols. Their investment is fueling our aggressive growth and our commitment to equipping contractors with AI-driven tools to conquer chaos, boost efficiency, skyrocket profitability, and ultimately, deliver exceptional service.
At BuildOps, we’re changing the game and doing the best work of our careers. You’ll be a key player in a company that’s truly making a difference for the backbone of our economy. If you’re ready to tackle big challenges, work with a passionate team, and build something extraordinary, BuildOps is the place for you. 🚀
BuildOps is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other status protected by applicable federal, state, or local law.
BuildOps will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act pursuant to applicable local and state laws.
BuildOps recruiters will only contact candidates through official channels and will never ask for payment, banking details, or sensitive personal information during the interview process. Verify all openings at https://buildops.com/careers. Report suspicious outreach to reportfraud.ftc.gov and [email protected]. We review every report, but may not be able to respond individually. BuildOps is not responsible for losses from fraudulent postings.
Skills Required
- 5+ years of product marketing experience in B2B SaaS
- Proven track record of owning go-to-market strategies for complex products
- Experience leading launches that resulted in measurable business impact
- Ability to synthesize market signals and customer insights into product positioning
- Strong communication skills to present to product leaders and executives
BuildOps Compensation & Benefits Highlights
-
Healthcare Strength — Day-one medical, dental, and vision coverage, plus life and disability insurance and an Employee Assistance Program, signal robust core protection. Mental-health support and HSA/FSA options are also highlighted.
-
Parental & Family Support — Paid parental leave, fertility benefits, caregiver supports, childcare options, and family medical leave are explicitly featured. A post-parental leave return-to-work program and an onsite Mother's Room further reinforce family-friendly design.
-
Wellbeing & Lifestyle Benefits — Daily lunch stipends/free meals, onsite amenities, commuter perks, team events, hybrid/remote options, and home-office stipends provide meaningful day-to-day support. Wellness programs and flexible PTO add additional lifestyle flexibility.
BuildOps Insights
What We Do
BuildOps is the AI-native platform for commercial contractors. Built for the complexity of large-scale commercial work, it replaces disconnected tools and manual workflows with a single system that runs every job from quote to close. At the center of the platform is OpsAI, BuildOps' intelligence layer designed for real work in the trades. OpsAI helps dispatchers send the right tech in seconds, gives field crews the context they need before they step onsite, and helps offices bill clearly and stay on top of cash — all inside the workflows teams already use. Founded in 2018 by a U.S. Army veteran, BuildOps exists to give mission-critical trades technology as strong and reliable as they are — so they can operate with clarity when the work is on the line. Today, more than 1,000 leading companies across North America trust BuildOps to power their businesses, backed by Founders Fund, N47, Meritech Capital, and other top investors.
Why Work With Us
The idea for BuildOps was born out of the very real need felt by our founders from their own experience both in technology and in the field. We’re a widespread, but tight-knit, team of go-getters. We are passionate but humble. Unique, but fiercely collaborative. And at the end of the day, we truly love what we do.
Gallery
BuildOps Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
BuildOps believes hybrid work balances in-person collaboration with flexibility. At BuildOps, we believe that a hybrid work model strikes an ideal balance between in-person connection and flexibility.
