The Role
Manage and execute product marketing strategies focusing on revenue growth through data analysis, campaign planning, and multi-team collaboration.
Summary Generated by Built In
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
What You’ll Be Doing
资深产品营销经理/总监
- 深入理解公司营收结构与核心产品线，识别关键增长杠杆，制定年度及季度产品营销策略；
- 基于数据监测、漏斗分析与用户分层，发现增长机会与关键转化卡点，并提出针对性优化方案；
- 统筹营销目标与策略执行，独立完成从策略规划、内容策划、渠道整合到转化优化的全案营销；
- 推动市场洞察与用户反馈的系统化闭环，支持产品迭代与商业表现提升；
- 协同产品、市场、商务等团队，建立以营收增长为导向的营销闭环。
- Understand the company's revenue structure and core product lines, identify key growth levers, and formulate annual and quarterly product marketing strategies.
- Based on data monitoring, funnel analysis, and user segmentation, discover growth opportunities and critical conversion bottlenecks, and propose targeted optimization plans.
- Coordinate marketing objectives and strategy execution, independently managing the end-to-end marketing process from strategy planning, content creation, channel integration, to conversion optimization (full campaign execution).
- Drive the systematic closed-loop for market insights and user feedback, supporting product iteration and the improvement of business performance.
- Collaborate with Product, Marketing, Business Development, and other teams to establish a revenue-growth-oriented marketing closed-loop system.
What We Look For In You
Perks & Benefits
- 本科及以上学历，市场营销、经济、统计、传播或相关专业优先；
- 5年以上互联网、金融科技或Web3行业产品营销经验；
- 具备扎实的数据分析能力，能独立使用数据工具拆解问题并输出洞察；
- 拥有出色的整合营销与项目管理能力，能独立从0到1规划并落地完整Campaign；
- 结果导向，对业务指标（如转化率、手续费、AUM等）高度敏感，具备从数据到行动的闭环能力；
- 英文可作为工作语言，具备跨区域沟通与协作能力。
- Bachelor's degree or above, with a preference for majors in Marketing, Economics, Statistics, Communications, or related fields.
- 5+ years of product marketing experience in the Internet, Fintech, or Web3 industries.
- Possess solid data analysis skills, capable of independently using data tools to break down problems and output actionable insights.
- Have outstanding integrated marketing and project management capabilities, able to independently plan and execute a complete campaign from 0 to 1.
- Results-oriented, highly sensitive to business metrics (such as Conversion Rate, Commission/Handling Fee, AUM (Assets Under Management), etc.), and possess a data-to-action closed-loop ability.
- Billingual in English and Chinese, with the ability to communicate and collaborate across regions.
Perks & Benefits
- Competitive total compensation package
- L&D programs and Education subsidy for employees' growth and development
- Various team building programs and company events
- Wellness and meal allowances
- Comprehensive healthcare schemes for employees and dependants
- More that we love to tell you along the process!
#LI-KW1 #LI-ONSITE
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The Company
What We Do
Founded in 2017, OKX is one of the world’s leading cryptocurrency spot and derivatives exchanges. OKX innovatively adopted blockchain technology to reshape the financial ecosystem by offering some of the most diverse and sophisticated products, solutions, and trading tools on the market. Trusted by more than 20 million users in over 180 regions globally, OKX strives to provide an engaging platform that empowers every individual to explore the world of crypto.
In addition to its world-class DeFi exchange, OKX serves its users with OKX Insights, a research arm that is at the cutting edge of the latest trends in the cryptocurrency industry. With its extensive range of crypto products and services, and unwavering commitment to innovation, OKX’s vision is a world of financial access backed by blockchain and the power of decentralized finance.
