About the Role
Attentive is hiring a Senior Product Marketing Manager to lead go-to-market, positioning, and adoption work for our Data & Integrations Platform. This is a high-impact role responsible for translating EPD’s technical integration investments into a credible enterprise data platform story, data platform positioning, and running the launch and measurement process for strategic Data & Integrations Platform features and partner integrations.
What You’ll Accomplish
- Own Data & Integrations Platform positioning for enterprise buyers and sellers.
- Lead launch strategy and execution for Data & Integrations Platform integrations, managing open-beta to GA tiering and coordinating GTM cadence.
- Drive partner GTM for APIs and integrations, turning technical capabilities into business outcomes and co-marketing.
- Build and run release marketing so customers and internal teams know availability, tiering, and adoption paths.
- Create external proof points, case studies, and technical enablement (sales decks, battlecards, developer docs) to demonstrate integration value and boost adoption.
- Define success metrics and partner with Analytics for post-launch measurement and revenue attribution.
Your Expertise
- Min 5+ years working in product marketing.
- Experience working for a B2B SaaS technology company, preferably in martech, commerce tech, or a fast-moving startup.
- Deep knowledge of data platforms, integrations, or APIs. Direct experience marketing a data platform is preferred. Please highlight any hands-on experience with data platforms, Snowflake, Hightouch, Amperity or similar platforms in your application.
- Proven ability to translate technical integration capabilities into commercial value and customer proof points.
- Experience building launch processes and running multi-stakeholder GTM cadences.
- Experience influencing cross-functional stakeholders at a variety of levels and building enablement that drives adoption.
- Strong written and verbal communication, organization, and prioritization skills.
- Passion for storytelling and making technical products accessible to commercial buyers
Day to Day
- Lead cross-functional launch motion for Data & Integrations Platform features and integrations, including launch planning, beta management, internal enablement, and post-launch measurement.
- Develop positioning for data-platform features.
- Partner with Partnerships to scope co-marketing and partner GTM.
- Equip revenue org with playbooks and sales-ready assets for Data & Integrations Platform.
- Capture and synthesize market feedback for Data & Integrations Platform product prioritization and messaging refinement (call listening, win loss, analyst, competitive).
- Track and report adoption for Data & Integrations Platform launches.
Nice to Haves
- Prior PMM or GTM experience specifically tied to a CDP, data platform, or complex integration product.
- Experience working with product and engineering teams on API-first GTM.
- Familiarity with partner ecosystems and partner-led launches.
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $150,000 - $165,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
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Skills Required
- 5+ years working in product marketing
- Experience in B2B SaaS technology companies
- Knowledge of data platforms and APIs
- Experience building launch processes and GTM cadences
- Strong written and verbal communication skills
Attentive Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Attentive and has not been reviewed or approved by Attentive.
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Healthcare Strength — Health coverage includes comprehensive medical, dental, and vision plans, plus a fully covered One Medical membership and mental health resources. Employer-paid options and added wellness stipends indicate strong support for physical and mental wellbeing.
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Equity Value & Accessibility — Equity grants are described as significant and a meaningful component of total compensation. Market-value cash pay paired with stock helps position overall packages as competitive.
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Parental & Family Support — Generous paid parental leave, fertility and family-forming benefits, and supports such as Milk Stork and travel reimbursement for necessary medical care are offered. These provisions signal robust support for families across different needs.
Attentive Insights
What We Do
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer’s purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbeque Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love. To learn more about Attentive or to request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Why Work With Us
At Attentive, you'll connect with inspiring, high-caliber people, and be encouraged to take risks, get creative, and think bigger. We're solving big problems for our customers, through our innovative AI solutions, giving employees the opportunity to thrive along the journey. The sky's the limit when it comes to what's possible.
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