Senior Product Marketing Manager, Customer Workflows

Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,700+ customers, we serve approximately 85% of the Fortune 500®, and we're proud to be one of FORTUNE 100 Best Companies to Work For® and World's Most Admired Companies™.
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Job Description
Role:
We are seeking an action-oriented, product marketer who is excited to help accelerate the business of one of the largest and fastest growth areas at ServiceNow. We need someone that will excel as an individual contributor and be a great collaborator with our talented product marketing team and business partners. The Sr. Product Marketing Manager for Customer Workflows will be responsible for driving key elements of our Customer Workflows marketing strategy, including developing persona-based solution messaging and AI messaging, creating sales and marketing, driving event strategy and execution and more. This position reports to the Sr. Director of Product & Solutions Marketing for Customer Workflows
The ideal candidate will have positioning, messaging and storytelling in their DNA and demonstrates attention to detail and quality. They are a self-starter and thrive in a fast-past environment.
What you get to do in this role:
• Work closely with product and sales to develop positioning and messaging that articulates the unique benefits of ServiceNow's Customer Service Management and how our AI, GenAI and AI Agents drive value for Customer Service.
• Create messaging and content for various marketing touchpoints across the buyer journey, such as case studies, videos, ebooks, infographics and blog posts.
• Provide updates of website content, ensuring that the latest messaging is represented.
• Help manage ServiceNow's customer service presence at key conferences and 3rd party events including speaker selection, messaging support, content review and related event staff management.
• Develop and deliver sales assets and enablement that helps the sales team mature and close pipeline.
• Partner with our technical product marketers and product managers to define compelling demo narratives.
• Coordinate and execute product launches including messaging and positioning, internal communications, and field/event marketing.
Qualifications
To be successful in this role you have:
• 12+ years in B2B Enterprise Marketing or equivalent
. 5+ years in Product Marketing
• Familiarity with customer service, sales and order management, CRM, and related enterprise solutions
• Strong persona-based messaging and storytelling experience
• Exceptional people and management skills to interact with staff, colleagues, cross-functional teams, and third parties.
• Very strong written and oral communication skills
• Experience presenting to enterprise executives in digital and in-person events.
• Bachelor's degree or equivalent experience.
• Must be comfortable with social media and community participation.
• Up to 10% travel to support sales efforts and industry events
FD21
Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
At ServiceNow, we lead with flexibility and trust in our distributed world of work. Click here to learn about our work personas: flexible, remote and required-in-office.
If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at [email protected] for assistance.
For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
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