The Role
Lead global marketing efforts focused on B2B lead generation and brand presence, reporting to the CMO. Oversee strategy development, campaign execution, and team leadership across international markets.
Summary Generated by Built In
SafetyCulture is a global technology company that is helping to transform workplaces around the world. Our mission is to help working teams get better every day and our technology platform and products give front line workers a voice and leaders the visibility to make smart decisions when driving safetyWe’re a global tech company, just not the kind you’re picturing.
Our team of nearly a thousand people wakes up every day to make our product and our customers’ lives better. At SafetyCulture, you’ll hear “yes, let’s give it a shot” more often than “that’s not how we do things here.”
People join because we’re building tools that make work better for the 3 billion people who keep the world moving - factory floor operators, baggage handlers, truck drivers, servers, store assistants. The ones who make things happen. We’ve got the scale and innovation you’d expect from big tech. The difference? No endless layers of sign-off. No corporate theatre. Just smart, experienced people solving real problems fast
The scale is big. But the ownership’s personal. Every full-time team member gets equity - real skin in the game. When we grow, you do too. We’re not perfect, no company is. But this next chapter of our growth is about scaling with intelligence, not just size - fueled by operational maturity, a clear vision, and a strong focus on AI.
This is big tech impact, without the big tech ick.
If that excites you more than it scares you, you’ll fit right in.
As a Senior Product Marketing Manager, you will play a critical, unique role in bridging the gap
between market research and product marketing. As a product marketing leader, you’ll report
into the Head of Product Marketing and work closely with the broader marketing, product, and
go-to-market (GTM) teams, to solve complex problems that impact millions of users worldwide,
and operate at a scale few other Australian tech companies have reached.
About You
- You have 3-5 years of experience in product marketing and/or market insights, with a proven track record in executing successful SaaS product launches and strategic insights work.
- Preferred but not required: Expertise in survey design, data analysis, and visualization, with proficiency in tools such as Tableau, Amplitude, and Looker
- You’re great at stakeholder management with experience building strong cross-functional relationships and aligning teams on the same goal.
- You’re an excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way.
- You're versatile and flexible, able to adapt your tactics to different geographies, industries, personas and use cases.
- You’re highly organized with experience project managing cross-functional programs of work, and detail oriented with strong decision-making skills.
- You thrive in a fast-paced environment and you can think at scale while able to zero into the details. You can balance multiple projects and not lose focus.
- You are someone with a growth mindset who loves solving problems for our customers and enjoys working as part of a team.
How You Will Spend Your Time
- Strategize and execute end-to-end launches to successfully take new features, products and services to market both internally and externally.
- Partner with product, marketing, and GTM teams to drive growth, adoption, and engagement of a select portfolio of platform products and services, while also increasing SafetyCulture's reach and market presence.
- Craft and deliver compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in the market.
- Conduct market research to understand competitors and customers. Provide actionable insights to inform product roadmap and marketing positioning.
- Summarize insights to draw meaningful conclusions and effectively communicate findings to influence roadmap and company strategy.
- Develop new sales enablement collateral which communicates complex concepts, technology updates and product features in a simple, digestible way.
- Drive cross-functional alignment to our customer insights, our roadmap, addressable markets and processes.
- Promote a data-driven culture, prioritizing impactful projects that significantly influence business strategy and operational excellence.
At SafetyCulture, we care about people and growing the team, through:
- Equity with high growth potential, and a competitive salary,
- Flexible working arrangements, we encourage you to create the best work blend while working from your home and the local SafetyCulture office;
- Access to professional and personal training and development opportunities; Hackathons, Workshops, Lunch & Learns;
- We encourage involvement in the community, open source work, attending talks and events, and experimenting with new technologies.
You’ll Also Receive Other Perks Such As
- EAP services and generous parental leave policy
- Quarterly celebrations and team events, including the annual Shiplt! global offsite
We’re committed to building inclusive teams and cultivating a sense of belonging so our people can bring their whole authentic selves to work each day. We seek to make reasonable adjustments throughout our recruitment process to create an even playing field for all candidates. Thanks to the tireless efforts of the entire SafetyCulture team we’ve built an incredible culture which has seen us recognised as a Best Place to Work in Australia , the US and the UK .
Even if you don't meet every requirement listed in the ad, please consider applying for this role. We prioritise inclusion and value individuals with potential over a checklist of qualifications. Don't rule yourself out, hit that apply button if this job resonates with you
You can find out more about life at SafetyCulture via Youtube , Twitter , Instagram and LinkedIn .
To all recruitment agencies, we do not accept resumes or partnership opportunities. Please do not forward resumes to SafetyCulture or any of our employees. We are not responsible for any fees associated with unsolicited resumes.
Top Skills
Amplitude
Hubspot
Salesforce
Tableau
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The Company
What We Do
SafetyCulture is a global technology company that puts the power of continuous improvement into everyone's hands. Our operations platform unlocks the power of observation at scale, giving leaders visibility and workers a voice in driving quality, efficiency, and safety improvements.
More than 60,000 customers use our operations platform to perform checks, train staff, report issues, and automate tasks. In doing so, we drive processes that help businesses get better every day.
Recent analysis by Forrester found that our flagship products provide a 214% return on investment for customers, and USD $3.6M in cost savings from operational improvements.
From top Australian ASX-listed grocer and retailer Coles and American aviation giant JetBlue, to Europe’s largest hospitality multi-national Accor, our operations platform is helping teams in every industry.
