About Figure
Figure (NASDAQ: FIGR) is transforming capital markets through blockchain. We’re proving that blockchain isn’t just theory - it’s powering real products used by hundreds of thousands of consumers and institutions.
By combining blockchain’s transparency and efficiency with AI-driven automation, we’ve reimagined how loans are originated, funded, and traded in secondary markets. From faster processing times to lower costs and reduced bias, our technology is helping borrowers, investors, and financial institutions achieve better outcomes.
Together with our 170+ partners, we’ve originated over $17 billion in home equity loans (HELOCs) on our blockchain-native platform, making Figure the largest non-bank provider of home equity financing in the U.S. Figure’s ecosystem also includes YLDS, an SEC-registered yield-bearing stablecoin that operates as a tokenized money market fund, and several other products and platforms that are reshaping consumer finance and capital markets.
We’re proud to be recognized as one of Forbes’ Most Innovative Fintech Startups in 2025 and Fast Company’s Most Innovative Companies in Finance and Personal Finance.
About the Role
We’re looking for a Senior Product Marketing Manager to lead messaging, positioning, and go-to-market strategy for Figure’s crypto products. You’ll translate complex blockchain and financial concepts into clear, compelling narratives for both TradFi and crypto-native audiences. You’ll shape how we bring products to market, influence roadmap decisions, create foundational product storytelling, and drive adoption across multiple ecosystems.
This role is deeply cross-functional, partnering with product, BD, partnerships, and marketing to ensure alignment, clarity, and market impact.
What You’ll Do
- Define positioning and value propositions for YLDS, CBL, and Democratized Prime
- Translate technical product capabilities into customer-centric messaging across audiences
- Own GTM strategy for launches, feature releases, and multi-chain ecosystem expansions
- Partner cross-functionally with Product, BD, Customer Success, and Growth to drive product knowledge and adoption
- Develop launch plans, audience-specific messaging, and define positioning across both crypto-native and retail web2 users.
- Build competitive intelligence across crypto lending, RWA, and stablecoin markets
- Partner with Product Management to bring market insights into roadmap priorities
- Create product narratives, sales enablement, and thought leadership content
- Monitor market trends, user insights, and performance metrics to optimize GTM strategy
What We Look For
- 6+ years in product marketing; 3+ in crypto/blockchain or fintech
- Experience launching complex technical products in fast-moving environments
- Strong understanding of DeFi, stablecoins, tokenization, and blockchain ecosystems
- Ability to craft clear, compelling narratives for multiple audience segments
- Strong analytical skills and data-driven decision-making
- Ability to influence cross-functional teams and operate autonomously
- Bonus: experience at a protocol or DeFi platform, PM/PO background, TradFi experience, or presence in crypto communities (e.g., Solana)
Salary
- Compensation Range: $150,000-$180,000/yr
- 25% annual bonus target, paid quarterly
- Company equity in the form of RSUs
- This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
Benefits
- Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
- Company HSA, FSA, Dependent Care, 401k, and commuter benefits
- Employer-funded life and disability insurance coverage
- 11 Observed Holidays & PTO plan
- Up to 12 weeks paid family leave
- Continuing education reimbursement
Depending on your residential location certain laws might regulate the way Figure manages applicant data. California Residents, please review our California Employee and General Workforce Privacy Notice for further information. By submitting your application, you are agreeing and acknowledging that you have read and understand the above notice.
Figure will not sponsor work visas for this position. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
#LI-MM1 #LI-Hybrid
Figure Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Figure and has not been reviewed or approved by Figure.
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Healthcare Strength — Health coverage is fully employer‑paid on select plans for employees and dependents, alongside company‑paid life and disability insurance and mental‑health support. This breadth and low out‑of‑pocket cost are highlighted as standout aspects of the package.
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Leave & Time Off Breadth — Time off is positioned as flexible with generous PTO, paid holidays, and sick time. Paid family leave is available for both birthing and non‑birthing parents.
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Equity Value & Accessibility — Equity is broadly offered with renewal grants and the option to take performance bonuses as equity. This structure signals accessible ownership across roles.
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What We Do
Figure has applied blockchain technology across a series of real-world applications that are delivering real and immediate value to everyday consumers across sectors, including loan origination, private company cap table and fund management, security markets and payments. Figure has and continues to develop innovative products and services that seek to bypass traditional incumbents within the financial services industry. Simply put, Figure is delivering on the promise of blockchain technology. Over $15B in transactions have been conducted on the Provenance Blockchain, a layer 1 designed for financial services, built and deployed by Figure. As one of the first lenders to fully use blockchain technology, Figure is driving adoption across the lending ecosystem and providing stakeholders the benefit of an immutable record of asset ownership on the Provenance Blockchain. Figure’s HELOC product has enabled over 85,000 households across 45 states to unlock a combined $6 billion in equity from their homes. These lines of credit give people the opportunity to fund home improvement projects, secondary education, and more. Figure is a regulatory powerhouse, boasting over 200 lending, servicing and money transmission licenses, SEC approval as an Alternative Trading System, and FINRA approved broker-dealer status. While some fintech companies aim to compete with traditional banks, Figure has stuck to expanding use cases for blockchain in finance and creating tech-enabled solutions for deep financial change in the markets. The company's iterative approach to product development has helped it to meet the evolving needs of its customers.
Why Work With Us
Figure creates tech-enabled, cutting-edge solutions for deep financial change, meeting the evolving needs of its customers. As the only firm leveraging blockchain technology to create real-world applications and immediate value to everyday consumers, Figure is effectively bridging the gap between the digital asset and traditional finance spaces.
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