PandaDoc is looking for a Senior Product Marketing Manager, CPQ to own the go-to-market strategy for a critical product line in our document workflow and revenue operations suite. CPQ (Configure-Price-Quote) is how we help sales teams close deals faster and expand ACV. It is a strategic revenue engine, and we need a PMM who understands how to market a product that moves the needle on sales velocity and deal size.
You'll work directly with our CPQ product team and Sales leadership to define positioning, messaging, and campaigns that resonate with Sales leaders and RevOps professionals who are evaluating whether to build vs. buy. Our buyers need to see clear ROI, implementation speed, and competitive differentiation before they commit. You'll run a dual-track GTM motion that speaks to both the business buyer who owns the budget and the technical operator who will configure and manage the system.
In This Role, You Will- Own the CPQ GTM strategy. From influencing the roadmap to post-launch adoption and expansion, you're the connective tissue between Product and the market. You define who we're building for, why it matters, and how we win against entrenched competitors.
- Lead AI positioning for CPQ. AI is changing how sales teams configure, price, and approve quotes. You will translate what our AI features do into outcomes a RevOps leader can defend to a CFO. You will set the standard for accuracy and trust in every claim we make about them.
- Partner deeply with Product. You'll be in the room early, bringing customer data, competitive intelligence, and market feedback to roadmap conversations. You will advocate for capabilities that unlock commercial opportunity and help co-author product strategy.
- Own our narrative. Our buyers are Sales leaders and RevOps at SMB companies who evaluate CPQ based on ROI, implementation timeline, and competitive positioning. You will build positioning that converts budget holders and technical operators who influence the decision.
- Partner with demand gen to develop and execute campaigns. You will help define the campaign vision: audience segmentation, demand hypothesis, and content topics, and working with our demand gen team help deliver sales pipeline.
- Enable Sales to sell and expand. You build the tools that help revenue teams have confident conversations and partner with Sales on win/loss analysis to continuously sharpen positioning and identify gaps.
- Drive post-launch adoption and expansion. CPQ is only valuable if it's adopted and used. You will work with Customer Success and Sales to identify expansion use cases, build case studies, and drive adoption campaigns that help customers realize ROI.
You'll Have
- 5+ years in marketing, with at least 3 in B2B SaaS product marketing with demonstrated experience marketing to business buyers (Sales Ops, RevOps, Finance, IT) and technical operators.
- Hands-on fluency with AI tools. You use AI daily to draft, analyze, and test ideas, and you know where it fails. You can explain to a skeptical buyer where AI speeds up a quote process and where a person still needs to check the output.
- Content strategy and direction chops. You've identified what assets need to exist, written the brief, set the quality bar, and coordinated subject matter experts to produce output that's both credible and compelling. You write clearly, you know what lands with business and technical audiences, and you can show the work.
- Campaign planning and demand gen collaboration experience. You've developed campaign strategy with a clear demand hypothesis, defined the content topics and offer, and partnered with demand gen to translate strategy into the right channel mix and execution plan. You know the difference between leading a campaign and micromanaging channels.
- Progress before the plan is finished. CPQ does not have a playbook yet. You will write the first version of the brief, make positioning calls with incomplete data, and correct course in market. You have shipped work without a process to lean on, and you can name the first three things you did when no one was there to ask.
- Evidence of taking a half-built program to launch. Examples where you inherited unclear scope, defined the work yourself, and delivered results others could measure.
- Experience marketing to or working alongside sales and operations professionals is a strong plus. Experience in sales tech, revenue operations, or quote-to-cash workflows is valuable.
The annual OTE range is $140k-$160k.
Company Overview:PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com
Company Culture:We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.
Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.
Check out our LinkedIn to learn more.
Benefits:- An honest, open culture that emphasizes feedback and promotes professional and personal development
- An opportunity to work with a global team, distributed worldwide
- 6 self care days per year
- Opportunity to participate in SPIF (sales contests) monthly!
- Incredible promotion opportunities
- And much more!
PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.
EXTERNAL RECRUITERS
Approval Requirement
The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.
Application deadline: 01/30/2027
Skills Required
- 5+ years of experience in marketing
- At least 3 years of experience in B2B SaaS product marketing
- Experience marketing to business buyers such as Sales Operations, Revenue Operations, Finance, or IT
- Experience marketing to technical operators
- Hands-on fluency with AI tools and understanding of AI limitations
- Content strategy, writing, briefing, quality control, and subject matter expert coordination experience
- Campaign planning and demand generation collaboration experience
- Experience creating positioning and making decisions with incomplete data
- Experience taking a partially developed program through launch with measurable results
- Experience marketing to or working alongside sales and operations professionals
- Experience in sales technology, revenue operations, or quote-to-cash workflows
PandaDoc Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about PandaDoc and has not been reviewed or approved by PandaDoc.
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Healthcare Strength — Employer-covered medical with low-deductible options plus comprehensive dental and vision create a strong core benefits foundation. Mental-health support and disability/life coverage further reinforce overall healthcare strength.
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Leave & Time Off Breadth — Generous PTO that increases with tenure, separate self-care days, paid holidays, and a birthday day off point to ample time away from work. Paid parental leave for all parents, with extended time for birth parents, adds meaningful depth to the leave offering.
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Wellbeing & Lifestyle Benefits — A remote-first setup with flexible schedules, wellness initiatives/allowances, and a home-office stipend support day-to-day wellbeing. Education stipends and regular team events contribute to lifestyle and growth outside base pay.
PandaDoc Insights
What We Do
Since its founding in 2013, PandaDoc has been on a mission to empower growing businesses to thrive by taking the work out of document workflows. PandaDoc provides an all-in-one document workflow automation platform with eSignature capabilities that helps fast scaling teams accelerate the ability to create, manage and sign digital documents, including proposals, quotes and contracts and more. More than 30,000 customers are using PandaDoc to improve document workflow, insights and speed while providing an amazing experience for the end users. PandaDoc is backed by leading venture firms and corporate investors, including OMERS Growth Equity, G-Squared, Altos Ventures, Rembrandt Venture Partners, One Peak Partners, M12 (Microsoft), and HubSpot. PandaDoc is proudly a remote-first global company.
Why Work With Us
Maintaining and preserving our company culture is imperative as we continue to grow, especially as a remote-first company. Our culture is centered on hiring the best and empowering them to do their jobs - provide employees the right technology to succeed, encourage risk taking, and foster an environment built on transparency, trust and empathy.
