Senior Product Marketing Manager - Core Products

Posted 2 Days Ago
Hiring Remotely in USA
Remote
153K-220K Annually
Senior level
Security • Cybersecurity
The Role
Lead messaging, positioning, and go-to-market for core AI-native security products. Drive product launches, sales enablement, demand generation content, customer research, and analyst/customer-facing evangelism to accelerate pipeline and revenue.
Summary Generated by Built In
About the Role

Abnormal AI is seeking a senior product marketing manager with cybersecurity expertise to join our Product Marketing team. Product Marketing helps Abnormal win in the market by communicating our products in a clear, precise and differentiated way to both the market and internal partners. Product Marketers at Abnormal create the company’s strategic messaging and positioning, then collaborate to bring it to life at every stage of the buyer's journey, working across the sales enablement and marketing organization to drive pipeline and closed-won revenue. The senior PMM will help articulate messaging and positioning, create and keep fresh product collateral, drive a consistent cadence of innovative launches at all tiers, enable internal stakeholders, and serve as a customer and analyst-facing SME on AI-native security.

What you will do 
  • Create compelling, differentiated messaging and positioning.
  • Bring product lines to market via internal and external launches, including sales enablement, press, digital, and other channels.
  • Work across marketing teams to drive demand and pipeline for our product lines with acquisition and upsell messaging for multi-phase buyer journey. 
  • Support incremental updates and feature launches throughout the year with end-to-end launch strategy.
  • Develop and keep fresh content including collateral, thought leadership and solution presentations, website content, videos, blogs and more to execute communication strategies and accelerate the buyer’s journey. 
  • Conduct customer research to understand needs and requirements. 
  • Enable our sales teams and channel partners on the joint solution and the value proposition.
  • Be a speaker externally.
Must Haves 
  • 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
  • Written samples of external-facing content for cybersecurity buyers. 
  • Experience running product launches in a high velocity environment.
  • Strong technical curiosity with past examples of explaining complex technical concepts to buyers. 
  • Excellent written and verbal communication skills.
  • Strategic thinker who is able to get to work quickly and execute independently.
  • Ability to effectively influence both internal and external stakeholders across all levels of the organization.
  • Deep curiosity, excellent listening and empathy skills, and ability to get things done in a collaborative team environment
  • A passion for Abnormal's mission and the success of our customers, partners, and community
Nice to Have 
  • Enjoys public speaking and evangelizing cybersecurity topics
  • Experience with defining GTM strategies at growth-phase cybersecurity companies.

#LI-LM3

Actual compensation will be determined based on several non-discriminatory factors including skills, experience, qualifications, and geographic location.
In addition to base salary, this role may be eligible for bonus or incentive compensation, equity, and a comprehensive benefits package.

Base salary range:
$153,000$220,000 USD

AI and our hiring process
Abnormal AI uses AI-assisted tools to help our recruiting team prepare for candidate interviews. These tools analyze resume content and role requirements to suggest interview questions and identify areas for the interviewer to explore. They do not make hiring decisions or screen candidates automatically. Every decision about a candidacy is made by a person.

Abnormal AI is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by law. For our EEO policy statement please click here. If you would like more information on your EEO rights under the law, please click here.

Skills Required

  • 5 years of experience at a B2B SaaS cybersecurity company, with 3+ years in product marketing
  • Written samples of external-facing content for cybersecurity buyers
  • Experience running product launches in a high velocity environment
  • Strong technical curiosity with examples of explaining complex technical concepts to buyers
  • Excellent written and verbal communication skills
  • Strategic thinker able to execute independently and quickly
  • Ability to effectively influence internal and external stakeholders at all levels
  • Deep curiosity, excellent listening and empathy skills, collaborative and able to get things done
  • Passion for Abnormal's mission and customer, partner, and community success
  • Enjoys public speaking and evangelizing cybersecurity topics
  • Experience defining GTM strategies at growth-phase cybersecurity companies

Abnormal Security Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Abnormal Security and has not been reviewed or approved by Abnormal Security.

  • Fair & Transparent Compensation Pay is considered aggressively benchmarked to leading tech markets with annual reviews, and feedback suggests engineering and sales roles are compensated competitively with strong upside potential.
  • Healthcare Strength Health coverage is portrayed as robust, including employer-paid premiums for employees in prior postings, One Medical access, and globally designed healthcare and parental leave.
  • Leave & Time Off Breadth Time off provisions include flexible/unlimited PTO, company holidays, and paid parental leave that the company positions as globally available.

Abnormal Security Insights

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The Company
HQ: Las Vegas, NV
175 Employees
Year Founded: 2018

What We Do

The Abnormal Security platform protects enterprises from targeted email attacks. Abnormal Behavior Technology (ABX) models the identity of both employees and external senders, profiles relationships and analyzes email content to stop attacks that lead to account takeover, financial damage and organizational mistrust. Though one-click, API-based Office 365 and G Suite integration, Abnormal sets up in minutes and does not disrupt email flow. Abnormal Security was founded in 2018 by CEO Evan Reiser, CTO Sanjay Jeyakumar, Head of Machine Learning Jeshua Bratman, and Founding Engineers Abhijit Bagri and Dmitry Chechik. The team previously built behavioral profiling and machine learning technologies at Twitter, Google and Pinterest that are being applied to solve a problem that costs organizations $1 billion per year, according to the FBI. The Abnormal Security platform stops targeted phishing, business email compromise and account takeover attacks that have never been seen before.

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