The Role
Lead strategy, roadmap, and full lifecycle for a major AutoSync product area. Drive market and segment expansion, apply AI-first experimentation, run discovery and agile delivery, write high-quality product stories, align cross-functional teams, measure outcomes, and communicate vision to executives.
Summary Generated by Built In
We are TRADER, a Canadian leader in digital automotive solutions. Our flagship brands — AutoTrader.ca, AutoSync, Dealertrack Canada and CMS — help Canadians buy, sell, and finance vehicles with confidence.
As part of AutoScout24 group, Europe’s largest online car marketplace, we’re shaping the future of automotive retail in Canada and beyond.
Learn more at tradercorporation.com.
This role will be within the AutoSync team. At AutoSync, we’re transforming how the automotive industry connects dealers, marketplaces, and consumers. Our software powers digital growth for businesses and creates seamless buying experiences for customers. We’re scaling fast — and looking for experienced product leaders to help shape what’s next.
The Role
We’re hiring a Senior Product Manager to drive initiatives within one of our flagship products, Activix CRM. You’ll set the vision, define the strategy, and lead execution across cross-functional teams — with a particular focus on expanding our products into new markets and segments. This role is highly visible, with direct impact on company priorities and our customers’ success.
You’ll thrive here if you’re an innovative thinker who enjoys working in ambiguity, connecting customer, business, and technical perspectives, and rallying teams around a clear product vision. You bring a hands-on, experimental mindset — including a demonstrated ability to apply AI tools across the different dimensions of your product work, and an excitement to bring innovation to Autosync products.
We’re hiring a Senior Product Manager to drive initiatives within one of our flagship products, Activix CRM. You’ll set the vision, define the strategy, and lead execution across cross-functional teams — with a particular focus on expanding our products into new markets and segments. This role is highly visible, with direct impact on company priorities and our customers’ success.
You’ll thrive here if you’re an innovative thinker who enjoys working in ambiguity, connecting customer, business, and technical perspectives, and rallying teams around a clear product vision. You bring a hands-on, experimental mindset — including a demonstrated ability to apply AI tools across the different dimensions of your product work, and an excitement to bring innovation to Autosync products.
Location: Toronto or Montreal
What you'll do
- Own the strategy, roadmap, and full lifecycle of a major product area within the AutoSync portfolio — from discovery through delivery and into long-term health
- Lead the expansion of a product into new markets and customer segments — evaluating the distinct needs of those segments, validating hypotheses through structured discovery, and building a consistent strategy and roadmap that serves stakeholders across those markets
- Bring an experimental, AI-first approach to how you work — actively applying AI tools to accelerate research, story refinement, prototyping, and discovery workflows
- Work confidently within an agile environment, leading large-scale discovery, complex rollout planning, and iterative delivery — with a clear sense of accountability for outcomes at every stage
- Write high-quality product stories, acceptance criteria, and technical context that enables engineering teams to move confidently and quickly — and show up as a trusted thought partner in technical conversations
- Execute end-to-end on key initiatives with full ownership: cross-functional alignment, stakeholder communication, and tracking outcomes after launch — proactively surfacing risks and opportunities before they become blockers
- Lead roadmap planning, prioritization, and alignment across the business — including navigating ambiguity and making the call when data is incomplete
- Learn our customers deeply and serve as their advocate, ensuring what we build solves real problems and earns adoption across diverse markets and segments
- Partner with design, engineering, data, sales, and marketing to deliver measurable outcomes — operating as the connective tissue between teams
- Exemplify great product practices — clear thinking, rigorous discovery, transparent communication — and collaborate actively to continuously strengthen the team
- Clearly communicate product vision, strategy, and impact to executives and partners — simplifying complexity without losing substance
What you'll bring
- 5+ years of product management experience in B2B SaaS, digital platforms, or multi-product environments — with a track record of end-to-end ownership
- Experience working across more than one product organization, bringing a breadth of perspective on what great product teams look like in practice
- Demonstrated capability applying AI tools across your product work — research, prototyping, story writing, prioritization, or workflow acceleration; you’re an innovative experimenter, not just a user
- Experience leading or contributing to market or segment expansion — evaluating new customer contexts, shaping strategy for new audiences, and aligning diverse stakeholders around a unified roadmap
- Strong Product Management acumen including story-writing and engineering partnership skills, Go-To-Market planning alongside our Product Marketing partners, and an overall product point of view that favors our customers.
- Comfortable with multi-level stakeholder management — displays proactive communication and project management skills that keep leadership, partners, and teams informed. Demonstrating stongchange management thinking
- Strong business acumen with the ability to size opportunities, define success metrics, and make revenue-informed tradeoffs — comfortable building and defending a business case for new markets and investment decisions
- A collaborative team player who shares knowledge openly, holds themselves accountable, and makes the people around them better
Nice to Have
- Experience in a vertical that service small to large businesses like automotive, fitness, food service, hospitality, or similar — where you’ve navigated the dynamics of servicing many segments within a vertical.
- Familiarity with product growth strategies (conversion, engagement, retention) at the dealer/business or platform level
- Hands-on experience working on or using a CRM tool
- Experience managing or influencing strategy across a multi-product portfolio with integration touchpoints
Why Join Us
- Impact: Lead high-visibility product areas that shape the future of automotive commerce and dealer software across new Canadian and international markets
- Growth: Influence company strategy while accelerating your career as a product leader in a fast-scaling organization
- Culture: Be part of a collaborative, innovative environment where experimentation is encouraged and great product practice is a shared standard
What's in it for you
We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best.
Benefits from Day 1
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
Financial planning
- Let us help you invest in your future with 3% matching towards your pension and multiple forms of income protection.
Compensation
The expected compensation for this position is: CAD $110,000 - CAD $140,000
For a career where you can drive our business and shape your future, apply now.
Use of Artificial Intelligence in Hiring: We use artificial intelligence (“AI”) in our hiring process, including to screen, assess, or select applicants for this position.
Vacancy Status: This job posting is for an existing vacancy.
Skills Required
- 5+ years of product management experience in B2B SaaS, digital platforms, or multi-product environments
- Experience working across more than one product organization
- Demonstrated capability applying AI tools across product work (research, prototyping, story writing, prioritization)
- Experience leading or contributing to market or segment expansion and validating new customer contexts
- Strong product management skills including story-writing, engineering partnership, and Go-To-Market planning
- Comfortable with multi-level stakeholder management and change management thinking
- Strong business acumen with ability to size opportunities, define success metrics, and make revenue-informed tradeoffs
- Collaborative team player who shares knowledge, is accountable, and improves teammates' performance
Am I A Good Fit?
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The Company
What We Do
AutoTrader.ca is the leading advertising partner for Canadian automotive retailers and manufacturers. With over 25.7 million visits a month and more than 6 million total mobile app downloads, our largest automotive marketplaces – AutoTrader.ca and AutoHebdo.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class advertising services and rich data insights. AutoTrader.ca is proud to be the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace.
