Pfizer

Senior Product Manager

Posted 3 Days Ago

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Seoul, KOR

Hybrid

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

Lead the product launch and growth of Hympavzi in Korea, translating global strategies into local execution through collaboration and customer focus.

Summary Generated by Built In

ROLE SUMMARY
The Senior Product Manager for Hympavzi will lead the successful launch and growth of Hympavzi in the Korea market.
This role is responsible for translating global brand strategy into strong local execution through integrated brand planning, cross‑functional collaboration, and customer‑centric commercialization, in line with Pfizer's launch excellence and marketing transformation principles.
ROLE RESPONSIBILITIES
Brand Strategy, Launch Excellence & Integrated Planning

Lead the end‑to‑end Hympavzi launch in Korea, aligned with Pfizer's Launch Excellence framework and stage‑gated governance
Translate International Brand Strategy into a robust local Brand Plan & Operating Plan, grounded in clear "Where to Play / How to Win" choices
Own Integrated Brand Planning (IBP), ensuring tight alignment across Brand Strategy, ICP, Medical, Access, Supply, and Field execution
Drive Must‑Win Moments (MWMs) across the patient and HCP journey, addressing unmet needs and treatment trade‑offs
Leverage early‑launch market learnings and RWE insights to continuously refine launch and post‑launch strategies

Integrated Planning & Omnichannel Marketing

Develop and manage Integrated Channel Plans (ICP) for both short‑term launch and long‑term growth
Drive customer‑centric omnichannel execution across priority HCP and stakeholder segments
Collaborate with internal and external partners (ICO, CMO, agency teams) to ensure content effectiveness, consistency, and reuse
Continuously optimize plans based on performance data, insights, and market feedback

Sales Collaboration & Field Enablement

Partner closely with Sales to develop and execute a clear Plan of Action (PoA)
Translate brand strategy into actionable field strategy and launch priorities
Define, track, and monitor key performance indicators (KPIs) to assess execution quality and business impact
Act as a strategic partner to the field to ensure strong launch readiness and execution excellence

Cross‑Functional Leadership

Work effectively across cross‑functional teams including Medical, Health & Value, Regulatory Affairs, IPC, CEI, GSC, SOQ, Legal, and Compliance
Understand interdependencies across functions and proactively manage risks impacting launch success
Foster collaborative and agile ways of working to support timely and high‑quality decision‑making

Market Insight, Forecasting & Performance Management

Analyze market intelligence, customer insights, and competitive dynamics to inform strategic decisions
Develop accurate sales forecasts based on market assumptions, access scenarios, and business strategy
Identify growth opportunities within the hemophilia market and proactively address risks
Collaborate closely with GSC and alliance partners to ensure stable demand and supply management

Financial & Resource Management

Manage brand budgets responsibly to ensure spending is aligned with strategic priorities
Demonstrate strong financial discipline to support sustainable and profitable growth

Stakeholder & Customer Engagement

Build and maintain positive, compliant relationships with key customers and opinion leaders
Understand stakeholder needs and expectations to deliver meaningful value through brand initiatives
Support the establishment of Hympavzi as a differentiated and trusted treatment option in the hemophilia ecosystem

BASIC QUALIFICATIONS

Bachelor's degree or above

PREFERRED QUALIFICATIONS

Preferably 3 years or above marketing experience or relevant experience in the pharmaceutical industry ( Job level depends on candidates' experience)
Experience in launch management and/or specialty care (rare disease experience preferred)
Strong strategic, analytical and communication skills
Fluency in spoken and written both Korean & English
Good interpersonal & communication skills
Strong customer focus
Strong drive for results
Innovative & Creative thinking
Strong teamwork
High ethical standards (Integrity)

Work Location Assignment: On Premise
Work Location Assignment: On Premise
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.