What You’ll Do:
- Lead Product Strategy & Execution: Define the long-term vision for Fi’s core experiences and translate it into a clear, actionable roadmap. You’ll influence critical decisions, align cross-functional partners, and lead initiatives from concept to launch.
- Deliver Cross-Functional Impact: Partner closely with engineering, design, hardware, data, support, and marketing teams. You bring clarity to ambiguity, unite teams around shared goals, and ensure that execution stays aligned with strategy.
- Turn Data Into Insight: Leverage analytics to uncover opportunities, diagnose friction, and evaluate product performance. You use data to guide decisions, drive prioritization, and inspire a culture of learning.
- Elevate the Customer Experience: Shape every step of the customer journey—from onboarding to long-term retention. You identify where experiences can be improved and design intuitive solutions that make Fi indispensable.
- Launch Features That Drive the Business: Lead launches that improve satisfaction, loyalty, and growth. You consistently raise the bar for quality and deliver value with every release.
What You'll Bring:
- Product Leadership Experience (3+ years) - A proven record of defining, shipping, and iterating on impactful products—especially those centered on customer engagement and retention. You balance customer needs, technical considerations, and business objectives effortlessly.
- Strategic Thinking - You move fluidly between high-level vision and detailed execution. Ambiguity doesn’t faze you; you turn it into clarity and momentum.
- Data Fluency - You’re comfortable working with metrics, hypotheses, and experimentation. SQL is a plus, but what matters most is your ability to turn data into actionable decisions.
- Cross-Functional Collaboration - You communicate clearly, build trust quickly, and lead confidently through influence. Fast-moving environments energize you, and you thrive in short iteration cycles.
- Customer Obsession - You’re committed to building products that genuinely improve the lives of dog parents—and their dogs.
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: Full medical, dental, and vision coverage.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace.
- Give Back to the Pups: Receive a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your own furry best friend(s) get the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with our gifting program.
Top Skills
What We Do
Fi is rethinking the relationship between dogs and humans.
We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space.
Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".

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