Customer data is the fuel that drives all modern businesses. From product analytics, to marketing, to support, to advertising, advanced data analysis in the warehouse, and even sales – customer data is the raw material for each function at a modern business.
For highly regulated businesses in healthcare, it’s always been a challenge to harness that customer data and get it to the marketing and analytics tools that require it while following patient privacy laws….until now.
Something as simple as running ads to get more users is simple for an e-commerce of software company to do. But common web analytics and advertising tools collect sensitive user identifiers and healthcare information automatically. Those same tools are not HIPAA compliant.
We provide a layer of data governance to make current web analytics tools HIPAA-compliant. For analytics, our customers can continue getting the insights they need to improve the patient experience. For marketing, Freshpaint safeguards health information while helping our customers promote access to care through popular advertising platforms like Facebook, Google, and others.
In short, we help healthcare marketers promote access to care and safeguard patient privacy at the same time. This is an important, complex problem in a massive market (healthcare is 20% of the US GDP).
Our customers manage their customer data with:
Privacy Platform. We help healthcare providers automate their website’s + app’s HIPAA compliance, and safeguard patient data. This is our core product today
Future additional product lines! Our core product provides a platform that we're building marketing applications on top of.
We’re fully remote. If you strongly value in-person work, Freshpaint is likely not the best fit for you. Even though we don’t care where you’re located, we only hire within the US. Many of our team is concentrated in various metro areas like SF or NYC. To balance out our remote-ness, we gather the team 2x times per year for offsites. We’re backed by leading investors including Y-Combinator, Intel Capital, and angel investors like the Head of Data from Slack, Head of Data at LinkedIn, and more.
Freshpaint was founded by web analytics veterans who realized how hard it was for highly regulated companies to collect and use customer data in a compliant way. We started as part of Y Combinator’s S19 cohort and have been focused on enabling healthcare companies collect, safeguard, and activate patient data since.
In 2022 the government issued updated guidance around HIPAA, basically making our software a requirement to use for healthcare companies. As a result, we're one of the fastest growing software companies on earth right now.
Our team has deep analytics and growth experience, with all of us coming from high-growth companies like Heap, Pendo, Iterable, Quantum Metric, and Retool. If you value lots of freedom and ownership in your work, interfacing with customers, and working on a product with high customer impact, then Freshpaint is your home.
Freshpaint is building the future of healthcare performance platform - turning first-party data into clear, actionable marketing intelligence. You’ll lead the product strategy, execution, and customer feedback loop for one of the most important initiatives in our roadmap: helping healthcare marketers understand what’s actually driving conversions. You’ll partner closely with engineering, data, design, and GTM teams to define how attribution, analytics, and insight delivery work inside Freshpaint. This role sits at the intersection of data, design, and decision-making, making it one of the most visible and impactful positions on the product team. If you’ve ever wanted to build something that turns complex data into clarity and empowers marketers to trust their numbers again - this is your chance.
In this role you will
Shape a Flagship Product- You’ll define and build one of Freshpaint’s most strategic products, the foundation for how every customer will understand their marketing performance. Your work will directly impact how healthcare organizations make decisions every day.
Work Across the Stack- From modeling first-party data to crafting AI-powered Insights, you’ll touch every layer; data, UI, and intelligence. This role gives you end-to-end ownership across technical and customer-facing systems.
Have High Visibility and Real Autonomy- You’ll work directly with leadership, data, and our go-to-market teams. You’ll have the autonomy to shape roadmap direction and the visibility that comes with leading a key company initiative.
Requirements - What You’ll Bring
You’re an experienced product manager (typically 4+ years) who has built or worked deeply on data, analytics, or attribution products.
You care as much about the why as the what, you want to understand the customer problem before the feature.
You love shipping MVPs and iterating fast. You believe small experiments drive big learnings.
You’re fluent enough in data concepts to talk comfortably about events, pipelines, and attribution models, even if you’re not a data engineer.
You thrive on cross-functional collaboration, working closely with engineering, design, and GTM teams to bring clarity from ambiguity.
You’re excited by the idea of building something new from zero to one, shaping not just features, but how the product and team evolve.
Why you shouldn't apply:
You Prefer Fully Defined Roadmaps- This isn’t a “feature factory” role , it’s about defining what should exist, not executing a pre-written plan. If you need complete clarity before starting, this might feel uncomfortable.
You Don’t Like Ambiguity or Change- You'll be working on a new product. Customer feedback will reshape our direction, and you’ll need to adjust quickly. If you prefer a steady, predictable product line, this might not be the right fit.
We take care of our team—here’s a peek at what you get when you join:
Competitive pay + generous equity (10-year exercise window)
Fully remote (U.S. only) with a $150/month coworking stipend
Half-day Fridays, every Friday
Unlimited PTO—with a required 2-week minimum
Top-tier health, dental & vision (100% covered for you, 80% for dependents)
2 “Treat Yourself” days a year—$100 and a day off, just because
Generous parental leave
Epic offsites twice a year (past trips: Greece, Jackson Hole, Cabo, wine country + more)
And more—check out our careers page for the full list.
Top Skills
What We Do
Freshpaint's Privacy Platform makes your website HIPAA compliant. We're building the data infrastructure that safeguards patient privacy while also enabling marketing teams promote access to healthcare.
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